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I am a versatile designer based in Singapore who shapes brand identity, websites, and products holistically. Skilled in delivering creative strategy and design execution across multiple touchpoints, from branding systems to digital experiences to drive engagement, conversion, and lasting brand impressions. I am adept at delivering end-to-end insights that balance creativity, usability, and business goals, creating cohesive and memorable user journeys.…I am a versatile designer based in Singapore who shapes brand identity, websites, and products holistically. Skilled in delivering creative strategy and design execution across multiple touchpoints, from branding systems to digital experiences to drive engagement, conversion, and lasting brand impressions. I am adept at delivering end-to-end insights that balance creativity, usability, and business goals, creating cohesive and memorable user journeys.

Vicent Koh

Illustrator, UI Designer, UX Designer, +3

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I am a versatile designer based in Singapore who shapes brand identity, websites, and products holistically. Skilled in delivering creative strategy and design execution across multiple touchpoints, from branding systems to digital experiences to drive engagement, conversion, and lasting brand impressions. I am adept at delivering end-to-end insights that balance creativity, usability, and business goals, creating cohesive and memorable user journeys.…I am a versatile designer based in Singapore who shapes brand identity, websites, and products holistically. Skilled in delivering creative strategy and design execution across multiple touchpoints, from branding systems to digital experiences to drive engagement, conversion, and lasting brand impressions. I am adept at delivering end-to-end insights that balance creativity, usability, and business goals, creating cohesive and memorable user journeys.

Available to hire

Singapore, Singapore

I am a versatile designer based in Singapore who shapes brand identity, websites, and products holistically.

Skilled in delivering creative strategy and design execution across multiple touchpoints, from branding systems to digital experiences to drive engagement, conversion, and lasting brand impressions. I am adept at delivering end-to-end insights that balance creativity, usability, and business goals, creating cohesive and memorable user journeys.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Founder & Designer at MIMIX Creative

August 1, 2025 - Present

Founded a product-centric design studio specializing in SaaS and digital-first branding, combining branding, UI/UX, and product design. Directed creative strategy across brand identity, websites, and SaaS products to deliver cohesive, conversion-driven user experiences. Created marketing campaigns and collaborated with sales/referral partners to drive client acquisition and brand growth. Built and streamlined internal operations (invoicing, project workflows) to scale multi-disciplinary projects efficiently. Led collaborations with other designers and creative partners to deliver high-quality, end-to-end brand systems.

UI/UX Lead at Flexii Pte. Ltd.

April 30, 2025 - October 11, 2025

Design and improve existing B2B and B2C platforms across Singapore, Taiwan and Hong Kong; conduct user research, analyze customer data, and refine strategies based on market insights. Develop and execute marketing strategies to expand in Singapore, Taiwan, and Hong Kong. Leverage social media, content marketing, and digital advertising to increase brand awareness. Support planning and execution of events and promotional activities across regions.

UI/UX Designer at Flexii Pte. Ltd.

December 31, 2024 - October 11, 2025

Redesigned platform interfaces and strengthened visual identity systems. Directed social media and marketing creatives, including storyboarding, illustrations, and video content. Conducted usability testing and partnered with engineers to validate design feasibility. Managed multiple design projects across sprint cycles, supporting both marketing and product teams.

Digital Design Intern at SPH Media, The Straits Times

June 30, 2023 - October 11, 2025

Produced UI/UX mockups for projects, primarily to produce interactive web pages to enhance visual storytelling and data visualization. Created graphics, animations and illustrations for a variety of projects. Collaborated with designers, developers, journalists and artists to ensure projects are deployed as per requirements and in line with branding guidelines. Delivered weekly web content such as The Straits Times Discover series, ensuring content is delivered on time and in accordance with technical requirements.

UI/UX Lead at Flexii Ptd. Ltd.

January 1, 2025 - April 30, 2025

Design and improve existing B2B and B2C platform, providing support for platforms across Singapore, Taiwan and Hong Kong, conducting user research, analyzing customer data, and refining strategies based on market insights. Develop and execute marketing strategies to expand in Singapore, Taiwan, and Hong Kong. Leverage social media, content marketing, and digital advertising to increase brand awareness. Support planning and execution of events and promotional activities across regions.