Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I have over 6 years of experience specializing in Marketing Automation and Campaign Management, with a strong background in tools like Marketo, HubSpot, Pardot, Eloqua, and Salesforce. I excel in crafting end-to-end campaigns that drive lead generation and business growth, working collaboratively with cross-functional teams to optimize marketing operations and customer engagement. I’m passionate about leveraging automation workflows, personalized messaging, and data-driven strategies to enhance customer experience and accelerate sales funnels. I enjoy working with dynamic teams, leading projects, and constantly learning to improve marketing effectiveness and ROI.…I have over 6 years of experience specializing in Marketing Automation and Campaign Management, with a strong background in tools like Marketo, HubSpot, Pardot, Eloqua, and Salesforce. I excel in crafting end-to-end campaigns that drive lead generation and business growth, working collaboratively with cross-functional teams to optimize marketing operations and customer engagement. I’m passionate about leveraging automation workflows, personalized messaging, and data-driven strategies to enhance customer experience and accelerate sales funnels. I enjoy working with dynamic teams, leading projects, and constantly learning to improve marketing effectiveness and ROI.

Asif

Marketing Automation Specialist, Marketing Strategist, Digital Marketer, +1





I have over 6 years of experience specializing in Marketing Automation and Campaign Management, with a strong background in tools like Marketo, HubSpot, Pardot, Eloqua, and Salesforce. I excel in crafting end-to-end campaigns that drive lead generation and business growth, working collaboratively with cross-functional teams to optimize marketing operations and customer engagement. I’m passionate about leveraging automation workflows, personalized messaging, and data-driven strategies to enhance customer experience and accelerate sales funnels. I enjoy working with dynamic teams, leading projects, and constantly learning to improve marketing effectiveness and ROI.…I have over 6 years of experience specializing in Marketing Automation and Campaign Management, with a strong background in tools like Marketo, HubSpot, Pardot, Eloqua, and Salesforce. I excel in crafting end-to-end campaigns that drive lead generation and business growth, working collaboratively with cross-functional teams to optimize marketing operations and customer engagement. I’m passionate about leveraging automation workflows, personalized messaging, and data-driven strategies to enhance customer experience and accelerate sales funnels. I enjoy working with dynamic teams, leading projects, and constantly learning to improve marketing effectiveness and ROI.

Available to hire

I have over 6 years of experience specializing in Marketing Automation and Campaign Management, with a strong background in tools like Marketo, HubSpot, Pardot, Eloqua, and Salesforce. I excel in crafting end-to-end campaigns that drive lead generation and business growth, working collaboratively with cross-functional teams to optimize marketing operations and customer engagement.

I’m passionate about leveraging automation workflows, personalized messaging, and data-driven strategies to enhance customer experience and accelerate sales funnels. I enjoy working with dynamic teams, leading projects, and constantly learning to improve marketing effectiveness and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Automation Manager at CGI

June 1, 2022 - June 12, 2024

Managed end-to-end campaign creation and management to accelerate lead generation, including email marketing, lead scoring, lifecycle management, and campaign analysis. Led a team consisting of content writers, developers, designers, and SEO specialists. Coordinated webinars and handled webinar logistics. Created engagement campaigns, A/B tests, email programs, and campaign components such as forms and registration pages. Integrated Marketo with Salesforce CRM for seamless lead tracking and conducted A/B testing to optimize email performance. Built and optimized multi-channel customer journeys, implementing dynamic segmentation and personalized messaging. Led Braze SDK integration across iOS, Android, and web platforms. Supported marketing and documentation activities with leadership.

Marketing Automation Manager at CGI

June 1, 2022 - June 8, 2024

Responsible for end-to-end campaign creation and management to promote products and services accelerating lead generation. Created email marketing plans for new prospects and existing clients. Managed lead scoring, lead lifecycle, and campaign reporting. Led a team including content writers, developers, designers, and SEO specialists. Handled webinar logistics, built engagement campaigns, and conducted A/B testing improving email open rates by 25%. Integrated Marketo with Salesforce CRM for seamless lead tracking and sales handoff. Created detailed performance reports and optimized multi-channel customer journeys in Braze Canvas. Led SDK integration for Braze across platforms.

Marketing Automation Manager at CGI

June 1, 2022 - June 16, 2024

End to end campaign creation and management to promote products and services that accelerate lead generation. Created email marketing plans for new prospects and existing clients. Managed lead scoring, lifecycle, reporting and analysis. Handled a team comprising content writers, developer, designer, and SEO specialist. Managed webinar logistics and built engagement campaigns including A/B tests, email programs, forms, and registration pages. Worked closely with leadership on marketing and documentation efforts. Developed drip email campaigns improving open rates by 25%, integrated Marketo with Salesforce CRM, conducted A/B testing for optimization, built multi-channel customer journeys in Braze Canvas, implemented dynamic segmentation and personalized messaging. Led SDK integration across multiple platforms and managed marketing operations using various tech stacks.

Marketing Automation Specialist at Ethos

April 1, 2020 - May 31, 2022

Led migration from Adobe Campaigns and Unica to Marketo, ensuring seamless data transfer and automation. Built and maintained API integrations between Marketo and other platforms like GCP, AEM, Ab Initio, and third-party tools. Managed a team executing multi-channel campaigns (email, SMS, direct mail, telemarketing) with personalized targeting. Designed and implemented lead management, scoring models, and advanced data models for segmentation and reporting. Configured Marketo instances including custom objects, user roles, workflows, and integrations. Administered Marketo with field management, audit compliance, and advanced automation rules. Developed responsive landing pages and email templates. Trained marketing and sales teams on HubSpot automation tools. Participated in Elyqua to Marketo and HubSpot to Pardot migrations.

Marketing Automation Specialist at Ethos

April 1, 2020 - May 31, 2022

Led the migration from Adobe Campaigns and Unica to Marketo, building and maintaining API integrations with GCP, AEM, and other tools for real-time data synchronization. Mentored a team to execute multi-channel campaigns including Email, SMS, Direct Mail, and Telemarketing with personalized targeting. Designed lead management and scoring models, set up Marketo instances, managed administration, built responsive landing pages and email templates, and automated customer segmentation and lead scoring. Delivered training on HubSpot automation tools. Successfully managed Eloqua to Marketo and HubSpot to Pardot migrations including asset migration and operational program development.

Marketing Automation Specialist at Ethos

April 1, 2020 - May 31, 2022

Led migration from Adobe Campaigns and Unica to Marketo with seamless data transfer and automation. Built and maintained API integrations with GCP, AEM, Ab Initio and third-party tools. Mentored a team to execute multi-channel campaigns across Email, SMS, Direct Mail, and Telemarketing. Designed lead management, scoring models, advanced segmentation and reporting data models. Managed Marketo administration including custom objects, workflows and compliance. Built responsive landing pages and email templates using HTML, CSS, JavaScript. Automated customer segmentation and lead scoring for prioritization of prospects. Trained teams on HubSpot automation tools. Executed Eloqua to Marketo migration including asset and program migration and web development. Managed HubSpot to Pardot migration with project planning and team oversight.

Campaign Manager at HighRadius

September 1, 2018 - March 31, 2020

Designed, tested, and managed multi-channel marketing campaigns including nurture and engagement programs. Collaborated with stakeholders to translate business needs into automated workflows. Developed journey-based marketing campaigns with segmentation, list management, asset creation, and performance tracking. Generated marketing dashboards and reports using Salesforce. Conducted training sessions on Marketo best practices. Responsible for setup, deployment, and management of automated campaigns, including creation of campaign assets. Managed online webinars, onsite events, and nurturing campaigns.

Campaign Manager at HighRadius

September 1, 2018 - March 31, 2020

Designed, tested, and deployed multi-channel marketing campaigns including nurture and engagement programs. Collaborated with stakeholders to translate business needs into automated workflows. Developed journey-based campaigns with segmentation, asset creation, and performance tracking. Produced marketing dashboards and reports using Salesforce. Conducted training sessions for marketing teams on Marketo best practices. Managed setup, deployment, and management of automated campaigns, online webinars, onsite events, and A/B test programs to accelerate growth. Built nurture campaigns, batch and trigger campaigns, and all campaign assets.

Campaign Manager at HighRadius

September 1, 2018 - March 31, 2020

Designed, tested, and deployed multi-channel marketing campaigns including nurture and engagement programs. Collaborated with stakeholders to translate business needs to automated marketing workflows. Developed segmentation, list management, asset creation and performance tracking for journey-based campaigns. Created actionable dashboards and reports using Salesforce. Led training sessions on Marketo campaign execution best practices. Managed day-to-day setup, deployment, and management of Marketo campaigns and assets. Built webinars and onsite events programs and performed post-event reporting. Developed nurture and trigger campaigns, A/B test programs, email programs, and campaign components including forms and registration pages.