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Hi! I'm Shelby Jordan Roades, a passionate designer and illustrator specializing in hand lettering, typography, and visual storytelling. I love blending creativity with strategic branding to create engaging and memorable designs that resonate with audiences. With years of experience at companies like Trader Joe's and running my own Etsy shop, I've honed my skills in digital branding and creating custom artwork that tells a story. When I'm not working on signage or custom glass painting, I enjoy exploring new illustration techniques and pushing the boundaries of visual communication. Whether collaborating with a team or managing my own projects, I bring enthusiasm, attention to detail, and a customer-first mindset to everything I do.…Hi! I'm Shelby Jordan Roades, a passionate designer and illustrator specializing in hand lettering, typography, and visual storytelling. I love blending creativity with strategic branding to create engaging and memorable designs that resonate with audiences. With years of experience at companies like Trader Joe's and running my own Etsy shop, I've honed my skills in digital branding and creating custom artwork that tells a story. When I'm not working on signage or custom glass painting, I enjoy exploring new illustration techniques and pushing the boundaries of visual communication. Whether collaborating with a team or managing my own projects, I bring enthusiasm, attention to detail, and a customer-first mindset to everything I do.

Shelby Jordan Roades

Designer, Illustrator, Brand Designer, +2

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Hi! I'm Shelby Jordan Roades, a passionate designer and illustrator specializing in hand lettering, typography, and visual storytelling. I love blending creativity with strategic branding to create engaging and memorable designs that resonate with audiences. With years of experience at companies like Trader Joe's and running my own Etsy shop, I've honed my skills in digital branding and creating custom artwork that tells a story. When I'm not working on signage or custom glass painting, I enjoy exploring new illustration techniques and pushing the boundaries of visual communication. Whether collaborating with a team or managing my own projects, I bring enthusiasm, attention to detail, and a customer-first mindset to everything I do.…Hi! I'm Shelby Jordan Roades, a passionate designer and illustrator specializing in hand lettering, typography, and visual storytelling. I love blending creativity with strategic branding to create engaging and memorable designs that resonate with audiences. With years of experience at companies like Trader Joe's and running my own Etsy shop, I've honed my skills in digital branding and creating custom artwork that tells a story. When I'm not working on signage or custom glass painting, I enjoy exploring new illustration techniques and pushing the boundaries of visual communication. Whether collaborating with a team or managing my own projects, I bring enthusiasm, attention to detail, and a customer-first mindset to everything I do.

Available to hire

Hi! I’m Shelby Jordan Roades, a passionate designer and illustrator specializing in hand lettering, typography, and visual storytelling. I love blending creativity with strategic branding to create engaging and memorable designs that resonate with audiences. With years of experience at companies like Trader Joe’s and running my own Etsy shop, I’ve honed my skills in digital branding and creating custom artwork that tells a story.

When I’m not working on signage or custom glass painting, I enjoy exploring new illustration techniques and pushing the boundaries of visual communication. Whether collaborating with a team or managing my own projects, I bring enthusiasm, attention to detail, and a customer-first mindset to everything I do.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Japanese

Intermediate

Work Experience

Promotional Signage Coordinator at Trader Joe’s

July 1, 2021 - June 20, 2024

Design and produce over 500+ custom in-store signage pieces, blending hand lettering, layout, and illustration to reflect the Trader Joe’s brand and seasonal campaigns. Coordinate with store leadership to meet weekly signage needs, adhering to branding guidelines and adapting quickly to shifting priorities in a high-traffic retail environment. Strengthen customer engagement through visually compelling displays, contributing to increased product visibility and store experience quality.

Glass Painter & Shop Owner at Etsy

March 1, 2020 - June 20, 2024

Launched and managed an independent Etsy storefront specializing in hand-painted glass art and custom frame designs, handling all aspects from ideation to fulfillment. Processed over 150+ customer orders, maintaining a 5-star rating through personalized communication, detailed craftsmanship, and reliable logistics. Developed brand identity, packaging design, and product photography, enhancing visibility and driving repeat business through storytelling and aesthetic cohesion.

Guest Experience Associate at Disney Store

September 1, 2019 - July 1, 2021

Delivered exceptional service to 100+ guests per day, ensuring an immersive and brand-consistent experience through themed merchandising and guest interaction. Supported visual merchandising and store layout updates to align with seasonal promotions and product launches. Trained in Disney storytelling principles, contributing to a high-standard retail atmosphere recognized for creativity and consistency.