Available to hire
Hi, I’m Yahel Peláez. I’m a communications, public relations, and project management specialist with over 10 years of experience developing and executing integrated strategies for a wide range of brands across multiple industries. I’m passionate about storytelling, media and influencer relations, and collaborating closely with marketing teams to deliver impactful campaigns.
I love working on everything from event planning and C-level speaker positioning to creating meaningful connections between brands and their audiences. I’m results-driven and proud of my skills in operations, process development, and team leadership, which help me drive business growth and build long-term partnerships.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Client Service Director at Another Company
February 1, 2023 - June 25, 2024Built best-practice processes and systems to scale up the account and project management teams, increased opportunities for account growth. Led strategic conversations to establish long-term relationships with clients. Worked closely with finance on financial reporting, planning, and forecasting for individual clients and across the entire agency. Reviewed and analyzed estimates, time entry, invoicing, contracts, and profitability on client accounts. Contributed to new business RFPs and pitches. Sold new service offerings with the goal of creating recurring revenue accounts and identifying new growth opportunities for the long-term.
PR Manager Luxury & Tourism Accounts at Another Company
May 1, 2021 - February 28, 2022Coordinated and supervised the implementation of public relations strategies with the media. Coordinated and supervised the activities according to the agreed strategies. Managed, developed, and reviewed, with the team budgets for customers month by month or on special projects. Supervised press releases, newsletters, and other communication materials. Managed with the team the information and selection of media by brands. Performed administrative activities such as collection, billing, purchase order requests, and direct dealings with suppliers. Achieved the objectives and budgets of the area.
Senior Account Executive at Another Company
December 1, 2019 - May 31, 2021Media management. Planning and execution of events. Developed, coordinated, and executed public relations proposals for the assigned brand. Planned, developed, and coordinated projects and the events derived from them. Attended and responded to customers effectively. Prepared budgets and maintained control of them. Prepared presentations for the client (progress, reports, results). Strengthened relationships with various media.
Senior Account Executive at Lithiumpr
January 1, 2017 - May 31, 2019Developed and implemented communication proposals and strategies. Coordinated logistics and follow up to events. Managed media relations, organized interviews and goodwill meetings. Created press releases. Maintained contact with celebrities, bloggers, influencers, and journalists. Monitored specialized media related to brands.
PR Executive at Comunicación más Contenido
September 1, 2013 - December 31, 2016Controlled and managed database. Organized logistics of events and press kits. Conducted pitches and coordinated interviews. Developed content for internal communication. Translated documents. Managed crisis communications.
Client Service Director at Another Company
February 1, 2023 - June 5, 2024Built best-practice processes and systems to scale up account and project management teams, increased opportunities for account growth. Led strategic conversations to establish long-term relationships with clients. Worked closely with finance on financial reporting, planning, and forecasting for clients and the agency. Reviewed and analyzed estimates, time entry, invoicing, contracts, and profitability on client accounts. Contributed to new business RFPs and pitches. Sold new service offerings aiming to create recurring revenue accounts and identify new growth opportunities.
PR Manager Luxury & Tourism Accounts at Another Company
May 1, 2021 - February 28, 2022Coordinated and supervised implementation of public relations strategies with the media. Managed, developed, and reviewed budgets for customers month by month or on special projects. Supervised press releases, newsletters, and other communication materials. Managed information and media selection by brands. Performed administrative activities such as collection, billing, purchase order requests, and direct dealings with suppliers. Achieved objectives and budgets of the area.
Senior Account Executive at Another Company
December 1, 2019 - May 1, 2021Handled media management and planning and execution of events. Developed, coordinated, and executed public relations proposals for assigned brands. Planned, developed, and coordinated projects and events derived from them. Attended and responded to customers effectively. Prepared budgets and maintained control of them. Prepared presentations for clients including progress, reports, and results. Strengthened relationships with various media.
Senior Account Executive at Lithiumpr
January 1, 2017 - May 1, 2019Developed and implemented communication proposals and strategies. Coordinated, managed logistics, and followed up on events. Managed media relations, organization of interviews, and goodwill meetings. Wrote press releases. Maintained contact with celebrities, bloggers, influencers, and journalists. Monitored specialized media related to brands such as Biersdorf Mexico, Trender Shoes, Huggies, and Liomont.
PR Executive at Comunicación más Contenido
September 1, 2013 - December 31, 2016Controlled and managed databases. Organized logistics of events and press kits. Coordinated interviews and pitches. Developed content for internal communications. Translated documents and managed crisis situations. Worked with brands including Pfizer, Novartis, AMMTAC, Bristol Myers Squib, AMIIF, AbbVie, Softtek, UCB, JD Power, BAIC, and CETIFARMA.
Account Director / PR Manager Luxury & Lifestyle Accounts / Senior Account Executive at Another Company
July 31, 2025 - July 9, 2025Led high-level client conversations to strengthen long-term partnerships and align strategic objectives. Oversaw planning and execution of 360 campaigns including Influencer Marketing, Social Media/Inbound Marketing, and Event Production. Collaborated closely with client marketing teams to develop strategic initiatives for brand positioning, product launches, awareness campaigns, and engagement goals. Presented client-facing strategic proposals, progress reports, and campaign results. Designed and implemented scalable processes improving team efficiency and enabling sustainable client growth. Managed reporting, budget planning, forecasting, time tracking, invoicing, and contract analysis ensuring profitability. Developed proposals and presentations for new business opportunities including RFPs and competitive pitches. Led day-to-day implementation of strategies across earned, owned, and paid media channels with strong media relations.
Senior Account Executive at Lithiumpr
May 31, 2019 - July 9, 2025Led full organization of events from concept and planning to on-site execution, coordination with suppliers, and post-event follow-up. Managed media relations securing interviews and goodwill meetings while maintaining strong relationships with editors and journalists. Wrote and edited press releases, media alerts, and key messaging. Built and followed-up on collaborations with influencers, bloggers, and celebrities, coordinating exchange-based partnerships to amplify brand visibility. Monitored and analyzed specialized media coverage and trends relevant to each brand and campaign.
PR Executive at Comunicación más Contenido
December 31, 2016 - July 9, 2025Led corporate communication efforts for Pfizer México's 65th anniversary, including media relations and public introduction of new Country Manager. Managed press databases and editorial materials for corporate communication efforts. Developed press documents including executive speeches and translations. Coordinated interviews and press outreach for pharmaceutical and highly regulated industries.
Account Director | PR Manager Luxury & Lifestyle Accounts | Senior Account Executive at Another Company
July 1, 2025 - July 9, 2025Led high-level client conversations to strengthen long-term partnerships and align strategic objectives. Oversaw planning and execution of 360 campaigns with internal teams, including Influencer Marketing, Social Media/Inbound Marketing, and Event Production. Collaborated closely with each client's marketing team to develop and amplify brand positioning, product launches, awareness campaigns, and engagement goals. Presented client-facing strategic proposals, progress reports, and campaign results. Designed and implemented scalable processes for account management to improve team efficiency and enable sustainable client growth. Managed reporting, budget planning, forecasting, and performance tracking across multiple client portfolios and the agency overall. Oversaw estimates, time tracking, invoicing, purchase orders, and contract analysis to ensure profitability. Developed proposals and presentations for new business opportunities including RFPs and competitive pitches. Led day-to-day
Senior Account Executive at Lithiumpr
May 31, 2019 - July 9, 2025Led full event organization from creative concept to on-site execution, including coordination with suppliers and post-event follow-up. Managed media relations securing interviews, goodwill meetings, and maintaining strong editor and journalist relationships. Created and edited press releases, media alerts, and key messaging. Built and coordinated influencer, blogger, and celebrity collaborations to amplify brand visibility through exchange-based partnerships. Monitored and analyzed specialized media coverage and trends for each brand and campaign.
PR Executive at Comunicación más Contenido
December 31, 2016 - July 9, 2025Led corporate communication efforts for Pfizer México during its 65th anniversary, including media relations and the public introduction of its new Country Manager, gaining experience in high-level, regulated communication environments. Managed press databases and editorial materials for corporate communication. Developed press documents including executive speeches and translations. Coordinated interviews and press outreach for highly regulated pharmaceutical clients.
Education
Communications & PR Degree at Universidad Latinoamericana
January 1, 2010 - December 31, 2013Communications & PR Degree at Universidad Latinoamericana
January 1, 2010 - December 31, 2013Communications & PR Degree at Universidad Latinoamericana
January 1, 2010 - December 31, 2013Communications & PR Degree at Universidad Latinoamericana
January 1, 2010 - December 31, 2013Qualifications
C1 Certificate
January 1, 2019 - December 31, 2019C1 Certificate
January 1, 2019 - December 31, 2019C1 English Certificate
January 1, 2019 - December 31, 2019C1 English Certificate
January 1, 2019 - December 31, 2019Industry Experience
Travel & Hospitality, Consumer Goods, Healthcare, Professional Services, Retail, Education, Media & Entertainment, Life Sciences
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a PR Freelancer
We have the best pr freelancer experts on Twine. Hire a pr freelancer in Ciudad de México today.