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Hi, I'm Bisma Imran, a product designer based in Toronto. I specialize in user-centered design for digital products, blending research, UX strategy, and polished visuals to make complex systems feel seamless. My work spans e-commerce platforms, insurance apps, and health tech, always focusing on measurable outcomes like engagement, onboarding time, and satisfaction. I thrive in cross-functional teams and enjoy turning insights from interviews, heatmaps, and analytics into intuitive experiences. When I'm not designing, I love exploring data, prototyping fast, and sharing design decisions with stakeholders to drive business impact.…Hi, I'm Bisma Imran, a product designer based in Toronto. I specialize in user-centered design for digital products, blending research, UX strategy, and polished visuals to make complex systems feel seamless. My work spans e-commerce platforms, insurance apps, and health tech, always focusing on measurable outcomes like engagement, onboarding time, and satisfaction. I thrive in cross-functional teams and enjoy turning insights from interviews, heatmaps, and analytics into intuitive experiences. When I'm not designing, I love exploring data, prototyping fast, and sharing design decisions with stakeholders to drive business impact.

Bisma Imran

Product Designer, UX Designer, Illustrator, +4

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Hi, I'm Bisma Imran, a product designer based in Toronto. I specialize in user-centered design for digital products, blending research, UX strategy, and polished visuals to make complex systems feel seamless. My work spans e-commerce platforms, insurance apps, and health tech, always focusing on measurable outcomes like engagement, onboarding time, and satisfaction. I thrive in cross-functional teams and enjoy turning insights from interviews, heatmaps, and analytics into intuitive experiences. When I'm not designing, I love exploring data, prototyping fast, and sharing design decisions with stakeholders to drive business impact.…Hi, I'm Bisma Imran, a product designer based in Toronto. I specialize in user-centered design for digital products, blending research, UX strategy, and polished visuals to make complex systems feel seamless. My work spans e-commerce platforms, insurance apps, and health tech, always focusing on measurable outcomes like engagement, onboarding time, and satisfaction. I thrive in cross-functional teams and enjoy turning insights from interviews, heatmaps, and analytics into intuitive experiences. When I'm not designing, I love exploring data, prototyping fast, and sharing design decisions with stakeholders to drive business impact.

Available to hire

Hi, I’m Bisma Imran, a product designer based in Toronto. I specialize in user-centered design for digital products, blending research, UX strategy, and polished visuals to make complex systems feel seamless. My work spans e-commerce platforms, insurance apps, and health tech, always focusing on measurable outcomes like engagement, onboarding time, and satisfaction.

I thrive in cross-functional teams and enjoy turning insights from interviews, heatmaps, and analytics into intuitive experiences. When I’m not designing, I love exploring data, prototyping fast, and sharing design decisions with stakeholders to drive business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product Designer at ThrillX Design

June 1, 2023 - June 22, 2024

Boosted conversion rates by 194% and increased revenue per user by 92% through UX/UI design enhancements, leveraging visual design best practices and user interface optimizations using Figma and Adobe XD. Eliminated key conversion blockers and improved usability by analyzing prototypes with heatmaps, user recordings, and surveys, applying insights to enhance UI design and overall user interface. Ensured alignment with stakeholder goals and branding guidelines by facilitating weekly design review sessions, utilizing strong communication skills to present and iterate on visual design and UI design concepts. Optimized product bundling and high-priority content placement by refining prototypes and user interface elements in Figma and Adobe XD, resulting in improved engagement and user experience.

Product Designer at ThrillX Design

June 1, 2023 - June 12, 2024

Spearheaded redesigns of websites and mobile apps to increase conversion rates. Conducted rigorous qualitative and quantitative research using heatmaps, user recordings & surveys to understand interactions, leading to targeted improvements & elimination of conversion blockers. Orchestrated and analyzed dozens of A/B tests for UX decisions; for one client, this contributed to an increase from ~2% to ~5% conversion rate with a 1.5x larger average order value. Led weekly design review sessions with stakeholders, communicating design concepts and incorporating feedback to refine designs. Played a crucial role in data-driven design strategies, optimizing product bundle options and refining 'above the fold' content.

Product Designer at Insurify (Antler, NEXT Canada)

April 1, 2023 - August 31, 2023

Increased user satisfaction scores by 20% on a web application for corporate insurance benefits by redesigning the UI with Figma, leveraging user behavior insights and emphasizing intuitive flow and responsive design. Improved accessibility compliance to WCAG 2.1 standards by integrating accessibility best practices into the user interface, based on findings from user studies and healthcare expert feedback. Enhanced feature adoption by 30% by developing personas and wireframes that guided user-centered interface improvements, aligning with usability principles and employee health benefit utilization research. Streamlined cross-team collaboration and design alignment by facilitating structured feedback sessions and applying branding guidelines, ensuring regulatory and practical consistency across UI elements.

Product Designer at Insurify (Antler, NEXT Canada)

April 1, 2023 - August 31, 2023

Designed a web app to help corporate employees use their underused insurance benefits. Created an intuitive UI increasing usage of employee health benefits by integrating insights from user behavior studies and healthcare professional feedback to improve UX and accessibility. Conducted comprehensive research on benefit usage and created personas based on diverse employee backgrounds to inform user-centred design. Collaborated closely with cross-functional teams including healthcare practitioners and insurance providers to align product design with practical and regulatory considerations.

Product Design Intern at Drop

January 1, 2022 - August 31, 2022

Increased user engagement and reduced dropout rates by 20% in a weight loss habit-building mobile app by creating over 30 custom digital art pieces to gamify milestones and enhance the user experience. Delivered actionable product insights by conducting 50+ user interviews during the research phase, directly informing the prioritization of features and overall product direction. Enhanced usability and visual design of mobile app prototypes by developing and refining interactive wireframes in Figma, ensuring alignment with UX best practices and branding guidelines in collaboration with the development team. Improved team collaboration and feedback loops during agile product development by facilitating structured feedback sessions between design and development teams, resulting in more cohesive UI improvements.

Product Design Intern at Drop

January 1, 2022 - August 31, 2022

Played a pivotal role in the ideation and execution of a weight loss habit-building mobile app using social and financial incentives to prevent relapses. Focused on features such as social accountability, meal and gym tracking, and user education on healthy habits. Conducted over 50 user interviews to understand customer needs, informing roadmap prioritization and new feature identification. Created over 30 custom digital art pieces to gamify user milestones, incentivizing engagement and addressing dropout issues. Developed and refined app wireframes in collaboration with the development team within an agile process.