I am a dynamic and results-oriented marketing professional with experience in developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and business growth. I have a knack for creating compelling content and utilizing analytics tools to improve campaign performance and enhance customer retention. With my experience in email marketing, event planning, and community engagement, I connect effectively with diverse audiences. I thrive in fast-paced environments where creativity and strategic thinking are essential. I am passionate about leveraging marketing to drive social impact and actively participate in volunteer initiatives. My strong communication skills and commitment to continuous learning make me a valuable asset eager to contribute expertise in marketing strategy, data analysis, and content creation to drive measurable results and support the growth objectives of progressive organizations.

Diana Ndunge Musau

I am a dynamic and results-oriented marketing professional with experience in developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and business growth. I have a knack for creating compelling content and utilizing analytics tools to improve campaign performance and enhance customer retention. With my experience in email marketing, event planning, and community engagement, I connect effectively with diverse audiences. I thrive in fast-paced environments where creativity and strategic thinking are essential. I am passionate about leveraging marketing to drive social impact and actively participate in volunteer initiatives. My strong communication skills and commitment to continuous learning make me a valuable asset eager to contribute expertise in marketing strategy, data analysis, and content creation to drive measurable results and support the growth objectives of progressive organizations.

Available to hire

I am a dynamic and results-oriented marketing professional with experience in developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and business growth. I have a knack for creating compelling content and utilizing analytics tools to improve campaign performance and enhance customer retention. With my experience in email marketing, event planning, and community engagement, I connect effectively with diverse audiences.

I thrive in fast-paced environments where creativity and strategic thinking are essential. I am passionate about leveraging marketing to drive social impact and actively participate in volunteer initiatives. My strong communication skills and commitment to continuous learning make me a valuable asset eager to contribute expertise in marketing strategy, data analysis, and content creation to drive measurable results and support the growth objectives of progressive organizations.

See more

Language

English
Fluent
Swahili
Fluent

Work Experience

Marketing Executive at SchoolTry
October 1, 2023 - June 9, 2024
Developed and executed a unified social media strategy across four platforms, increasing engagement by 25% in six months through targeted content and community interaction. Led content creation (visual + copy), growing the brand’s followers by 30%, while maintaining brand voice and design standards. Analyzed campaign data using Google Analytics, Metricool, and native insights tools to inform continuous strategy improvement. Collaborated with cross-functional teams (design, dev, leadership) to align campaigns with brand objectives, boosting visibility. Crafted engaging email newsletters that contributed to a 10% increase in click-through rates and customer retention.
Communications Associate at Aiducation International
April 1, 2023 - October 1, 2023
Drafted and scheduled weekly newsletters and social content that sustained stakeholder engagement and supported donor retention. Produced campaign briefs and event promotion materials that supported a notable rise in partner engagement. Organized digital campaigns and supported live events through strategic use of social/email channels to maximize participation. Created visual briefs and short content updates aligned with the organization’s brand messaging.

Education

Bachelor of Arts at Zetech University
January 1, 2020 - November 1, 2023
Bachelor of Arts at Zetech University
January 1, 2020 - November 30, 2023

Qualifications

Introduction to Marketing
September 1, 2023 - September 30, 2023
Diploma in Marketing Management
September 1, 2023 - September 30, 2023
Diploma in Social Media Strategy
August 1, 2022 - August 31, 2022
Lead Coordinator Training
June 1, 2023 - June 30, 2023
Leadership Training
June 1, 2022 - June 30, 2022
SEO Certified
January 1, 2025 - December 31, 2025
Introduction to Marketing
September 1, 2023 - September 30, 2023
Diploma in Marketing Management
September 1, 2023 - September 30, 2023
Diploma in Social Media Strategy
August 1, 2022 - August 31, 2022
Lead Coordinator Training
June 1, 2023 - June 30, 2023
Leadership Training
June 1, 2022 - June 30, 2022
SEO Certified
January 1, 2025 - January 31, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services, Software & Internet, Consumer Goods