Available to hire
I am a creative and results-driven specialist with 5 years of experience in social brand strategies, content creation, and team leadership. I’m passionate about crafting identities and shaping narratives to help businesses grow and enhance their brand visibility.
I have successfully grown small to large social media followings, developed strategic campaigns, and led marketing efforts for multiple brands. I love leveraging innovative tools and strategies to boost engagement and create meaningful connections with audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Hindi
Fluent
Work Experience
Social Media team lead at CaratLane - A Tata Product
January 11, 2030 - January 11, 2030Led social media strategy improvements that significantly increased engagement and brand visibility on Instagram. Developed and executed a comprehensive advertising strategy, boosting website traffic and inquiries from targeted audiences. Managed brand representation at key industry tradeshows to enhance visibility and build professional connections. Directed the redesign of the company website focusing on user experience and visual appeal.
Brand Manager at Iatroscope Sarl
January 11, 2030 - January 11, 2030Grew Instagram following to 1 million and Facebook following to 2.3 million through strategic content planning and community engagement. Conducted market analysis to develop pricing strategies that improved brand positioning and increased sales by 25% during key periods. Collaborated closely with the Consumer Marketing Manager on demand generation campaigns aligned with product launches and pricing strategies.
Co-Founder at Sachi Healing
January 11, 2030 - January 11, 2030Built a community of 400+ Instagram followers organically within 90 days with a 12% average engagement rate through emotional connection-driven content. Launched a studio on a micro-budget marketing plan generating over 200 leads and 50 paid bookings in the first 4 weeks. Achieved a 35%+ lead-to-booking conversion by integrating Instagram and WhatsApp funnels with personalized follow-ups. Designed and priced seven unique healing programs, increasing repeat bookings by 40% in two months. Directed all studio marketing, content creation, promotions, team management, and customer experience.
Social Media team lead at CaratLane - A Tata Product
January 11, 2030 - January 11, 2030Spearheaded social media strategy improvements, achieving a significant boost in engagement and visibility for the brand's Instagram profile. Developed and executed a comprehensive ad strategy, leading to increased website traffic and inquiries from target audiences. Organized and managed brand representation at key industry tradeshows, enhancing visibility and fostering connections with industry professionals. Led the redesign of the company's website, focusing on improved user experience and visual appeal.
Brand Manager at Iatroscope Sarl
January 11, 2030 - January 11, 2030Conducted comprehensive market analysis to develop pricing strategies that enhanced brand positioning and stimulated demand across consumer segments, resulting in a 25% uplift in sales during key marketing periods. Worked closely with the Consumer Marketing Manager to create and execute demand generation campaigns synchronized with product launches and pricing strategies.
Co-Founder at Sachi Healing
January 11, 2030 - January 11, 2030Built a community of 400+ Instagram followers organically within 90 days with a 12% average engagement rate through content designed for emotional connection and trust. Launched studio with a micro-budget marketing plan (₹8,000/month), generating 200+ leads and 50+ paid bookings in the first 4 weeks. Achieved 35%+ lead-to-booking conversion with an integrated Instagram–WhatsApp funnel and personalized follow-ups. Designed and priced 7 unique healing programs, increasing repeat booking rate by 40% in 2 months. Directed all marketing, content creation, promotions, team management, and customer experience delivery.
Education
MSc at Skema Business School
January 1, 2017 - December 31, 2019MSc at Skema Business School
January 1, 2018 - December 31, 2019Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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