Available to hire
Hi, I’m Saahas Ramaul. I’m passionate about digital marketing and have experience designing integrated campaigns that drive engagement and brand visibility across various platforms. I’ve worked closely with teams to optimize campaigns, analyze data, and implement creative strategies that produce measurable results.
I enjoy leveraging cutting-edge tools and AI to create compelling content and improve customer experiences. Outside of work, I value storytelling, collaboration, and continuous learning to adapt in this fast-evolving digital landscape.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Strategist at JINNOVATE
September 1, 2024 - January 31, 2025Designed and implemented integrated digital campaigns—most notably the “Pulse Forward” campaign—spanning content strategy, Search Engine Optimization, and audience targeting to drive qualified traffic and boost brand presence across Accu-Rx, Healers Medical Devices. Used Google Analytics, SEMrush, and HubSpot to monitor campaign performance, measure engagement, and guide iterative improvements—transforming market research insights into actionable strategies that improved conversion rates and audience relevance. Conducted in-depth market research to profile target audiences, assess competitors, and identify emerging trends, resulting in data-driven strategies that increased campaign relevance and Return On Investment by 30% within the first 60 days.
Influencer and Digital Campaign Associate at Gesture
July 1, 2024 - November 30, 2024Executed digital marketing strategies (including content creation, influencer marketing, Search Engine Optimization, and storytelling) that led to a 120% increase in social media engagement and significantly boosted brand visibility. Managed Customer Relationship Management systems to improve customer retention through segmented email campaigns and automated workflows. Created and optimized high-performing social media content using Canva Pro, Leonardo.ai, and other generative AI tools, coupled with Figma and Canva. Re-engineered the product catalog management system, consistently updating Stock Keeping Units, product descriptions, and multimedia assets—leading to a 15% increase in on-site conversions and enhanced overall customer experience. Worked directly under the Marketing Manager to develop and manage paid media campaigns across Google Advertisements and Meta Advertisements—assisting with keyword targeting, and performance analysis.
Brand and Influencer Marketing Consultant at Lululemon
January 1, 2024 - May 31, 2024Partnered closely with marketing, creative, and product teams to accelerate campaign activation by 25%, ensuring on-time delivery within budget while maintaining 100% brand consistency and messaging alignment. Developed integrated campaigns for MIRROR by Lululemon, boosting engagement by 20% through aligned messaging, audience targeting, and Excel-based performance tracking. Analyzed influencer and ambassador program metrics using tools like Google Analytics and campaign dashboards to generate actionable insights, improve engagement Key Performance Indicators, maximize ROI, and inform strategic pivots.
Social Media Manager, Influencer Growth Strategist at LPU University
January 1, 2021 - June 30, 2023Spearheaded social media marketing strategy, including email-marketing campaigns, growing Instagram followers by 208% (73K to 225K) over 5 years, enhancing university engagement and promotion. Served as the university’s official spokesperson and event anchor, using influencer marketing tactics like collaborative content, ambassador programs, and social proof strategies to boost brand visibility and host high-profile guests at major campus events.
Digital Marketing Strategist at JINNOVATE
September 1, 2024 - January 31, 2025Designed and implemented integrated digital campaigns including the "Pulse Forward" campaign, utilizing content strategy, SEO, and audience targeting to drive qualified traffic and enhance brand presence for clients like Accu-Rx and Healers Medical Devices. Monitored campaign performance using Google Analytics, SEMrush, and HubSpot to optimize engagement and conversion. Conducted detailed market research to profile audiences, analyze competitors, and identify trends, resulting in a 30% increase in ROI within 60 days.
Influencer and Digital Campaign Associate at Gesture
July 1, 2024 - November 30, 2024Executed digital marketing strategies including content creation, influencer marketing, SEO, and storytelling, resulting in a 120% increase in social media engagement and enhanced brand visibility. Managed CRM systems to design segmented email campaigns and automated workflows, improving retention and customer lifecycle marketing. Created and optimized social media content using Canva Pro, Leonardo.ai, Figma, and other AI tools. Re-engineered product catalog management to increase on-site conversions by 15%. Assisted in paid media campaign management on Google and Meta platforms.
Brand and Influencer Marketing Consultant at Lululemon
January 1, 2024 - May 31, 2024Collaborated with marketing, creative, and product teams to accelerate campaign activation by 25%, ensuring on-time delivery and brand consistency. Developed integrated campaigns for MIRROR by Lululemon, boosting engagement by 20% through targeted messaging and Excel-based tracking. Analyzed influencer program metrics with Google Analytics and dashboards to improve KPIs and maximize ROI, informing strategic pivots.
Social Media Manager, Influencer Growth Strategist at LPU University
January 1, 2021 - June 30, 2023Led social media marketing strategy including email campaigns, growing Instagram followers by 208% over 5 years to enhance university engagement. Served as spokesperson and event anchor using influencer tactics such as collaborative content and ambassador programs to boost brand and host high-profile campus events.
Education
Master in digital marketing at Yeshiva University
July 1, 2023 - July 31, 2025Master in business administration at LPU Punjab
June 1, 2018 - June 30, 2020Bachelor at Panjab University
June 1, 2015 - June 30, 2018Master at Yeshiva University
July 1, 2023 - July 31, 2025Master at LPU Punjab
June 1, 2018 - June 30, 2020Bachelor at Panjab University
June 1, 2015 - June 30, 2018Qualifications
Author of “Corona From Crown”
January 11, 2030 - July 2, 2025National Debating Champion
January 11, 2030 - July 2, 2025Model UN Best Delegate
January 11, 2030 - July 2, 2025Five-time National Debating Champion | North Zone & Inter-University Winner | 15x Model UN Best Delegate
January 11, 2030 - July 2, 2025Author of “Corona From Crown”
January 11, 2030 - July 2, 2025Industry Experience
Retail, Education, Healthcare, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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