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Hi, I'm Mariana Pestana Lucas, a results-driven Digital Marketing Specialist with over 11 years of experience. I love helping businesses grow their online presence, engage better with their audience, and boost conversions through smart, targeted digital marketing strategies. My core strengths include social media marketing, content creation, paid advertising, and brand development. I thrive on creativity and strategy, and I enjoy collaborating with teams and clients to build meaningful and effective marketing campaigns that truly make a difference. Whether working freelance or managing portfolios, I bring passion and a data-driven approach to everything I do.…Hi, I'm Mariana Pestana Lucas, a results-driven Digital Marketing Specialist with over 11 years of experience. I love helping businesses grow their online presence, engage better with their audience, and boost conversions through smart, targeted digital marketing strategies. My core strengths include social media marketing, content creation, paid advertising, and brand development. I thrive on creativity and strategy, and I enjoy collaborating with teams and clients to build meaningful and effective marketing campaigns that truly make a difference. Whether working freelance or managing portfolios, I bring passion and a data-driven approach to everything I do.

Mariana Pestana Lucas

Marketing Strategist, Digital Marketer, Content Creator, +1

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Hi, I'm Mariana Pestana Lucas, a results-driven Digital Marketing Specialist with over 11 years of experience. I love helping businesses grow their online presence, engage better with their audience, and boost conversions through smart, targeted digital marketing strategies. My core strengths include social media marketing, content creation, paid advertising, and brand development. I thrive on creativity and strategy, and I enjoy collaborating with teams and clients to build meaningful and effective marketing campaigns that truly make a difference. Whether working freelance or managing portfolios, I bring passion and a data-driven approach to everything I do.…Hi, I'm Mariana Pestana Lucas, a results-driven Digital Marketing Specialist with over 11 years of experience. I love helping businesses grow their online presence, engage better with their audience, and boost conversions through smart, targeted digital marketing strategies. My core strengths include social media marketing, content creation, paid advertising, and brand development. I thrive on creativity and strategy, and I enjoy collaborating with teams and clients to build meaningful and effective marketing campaigns that truly make a difference. Whether working freelance or managing portfolios, I bring passion and a data-driven approach to everything I do.

Available to hire

Hi, I’m Mariana Pestana Lucas, a results-driven Digital Marketing Specialist with over 11 years of experience. I love helping businesses grow their online presence, engage better with their audience, and boost conversions through smart, targeted digital marketing strategies. My core strengths include social media marketing, content creation, paid advertising, and brand development.

I thrive on creativity and strategy, and I enjoy collaborating with teams and clients to build meaningful and effective marketing campaigns that truly make a difference. Whether working freelance or managing portfolios, I bring passion and a data-driven approach to everything I do.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Freelance Digital Marketing Specialist at Self-Employed

April 28, 2024 - June 19, 2024

Planned and managed paid social media campaigns, increasing average monthly client inquiries significantly. Developed and implemented content marketing strategies aligned with client brand goals, resulting in strong engagement growth on Facebook and Instagram. Monitored and reported on paid ad performance, improving targeting and reducing cost per click. Collaborated with designers to develop branded marketing collateral and coordinated printing.

Digital Marketing Manager at TNT Dental

November 1, 2021 - January 31, 2024

Managed a portfolio of 50 clients focusing on customer satisfaction, retention, and growth. Delivered monthly performance reports on organic and digital marketing campaigns and advised on strategies to drive patients and improve online presence. Enhanced clients' organic search traffic by optimizing page content and keyword relevancy. Oversaw website strategy, calls to action, lead flows, and user experience to maximize conversions.

Marketing Manager at The Cavendish London

August 1, 2019 - July 31, 2021

Improved website functionality and user experience, boosting website traffic by 43% via SEO, booking engine enhancements, and targeted Facebook ads. Expanded Instagram followers by 320% through competitions targeting London audiences, increasing engagement, revenue, and brand awareness. Collaborated on pan-European projects including property openings and loyalty program development for hospitality brands.

Marketing Executive at Croydon Park Hotel

April 29, 2013 - July 29, 2019

Promoted seasonal events via social media to increase bookings, achieving revenue growth and selling out monthly events. Led digital and print advertising, managed social media, and created marketing collateral supporting rooms, food & beverage outlets, and leisure facilities.