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Hi, I'm Corey Haugen, a senior paid media leader with over 10 years of experience in driving enterprise social strategy, managing substantial budgets, and leading teams to success across high-impact consumer brands. I specialize in paid social strategy on platforms like Meta, TikTok, Reddit, Google Ads, and more. I love working collaboratively and bringing systemic improvements to help organizations become more efficient and smarter in their paid social efforts. I have a strong passion for mentoring digital talent and building scalable performance frameworks. Whether it's campaign planning, creative testing, or cross-channel media coordination, I aim to level up strategic planning and execution to help brands thrive in the digital space.…Hi, I'm Corey Haugen, a senior paid media leader with over 10 years of experience in driving enterprise social strategy, managing substantial budgets, and leading teams to success across high-impact consumer brands. I specialize in paid social strategy on platforms like Meta, TikTok, Reddit, Google Ads, and more. I love working collaboratively and bringing systemic improvements to help organizations become more efficient and smarter in their paid social efforts. I have a strong passion for mentoring digital talent and building scalable performance frameworks. Whether it's campaign planning, creative testing, or cross-channel media coordination, I aim to level up strategic planning and execution to help brands thrive in the digital space.

Corey Haugen

Performance Marketer, Marketing Strategist, Digital Marketer, +2

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Hi, I'm Corey Haugen, a senior paid media leader with over 10 years of experience in driving enterprise social strategy, managing substantial budgets, and leading teams to success across high-impact consumer brands. I specialize in paid social strategy on platforms like Meta, TikTok, Reddit, Google Ads, and more. I love working collaboratively and bringing systemic improvements to help organizations become more efficient and smarter in their paid social efforts. I have a strong passion for mentoring digital talent and building scalable performance frameworks. Whether it's campaign planning, creative testing, or cross-channel media coordination, I aim to level up strategic planning and execution to help brands thrive in the digital space.…Hi, I'm Corey Haugen, a senior paid media leader with over 10 years of experience in driving enterprise social strategy, managing substantial budgets, and leading teams to success across high-impact consumer brands. I specialize in paid social strategy on platforms like Meta, TikTok, Reddit, Google Ads, and more. I love working collaboratively and bringing systemic improvements to help organizations become more efficient and smarter in their paid social efforts. I have a strong passion for mentoring digital talent and building scalable performance frameworks. Whether it's campaign planning, creative testing, or cross-channel media coordination, I aim to level up strategic planning and execution to help brands thrive in the digital space.

Available to hire

Hi, I’m Corey Haugen, a senior paid media leader with over 10 years of experience in driving enterprise social strategy, managing substantial budgets, and leading teams to success across high-impact consumer brands. I specialize in paid social strategy on platforms like Meta, TikTok, Reddit, Google Ads, and more. I love working collaboratively and bringing systemic improvements to help organizations become more efficient and smarter in their paid social efforts.

I have a strong passion for mentoring digital talent and building scalable performance frameworks. Whether it’s campaign planning, creative testing, or cross-channel media coordination, I aim to level up strategic planning and execution to help brands thrive in the digital space.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Director of Digital Strategy (Sr. Manager, Paid Social) at Hawthorne Advertising

January 1, 2022 - June 13, 2024

Lead full-funnel paid social strategy across $2M+ budgets on Meta, TikTok, Reddit, and YouTube. Built scalable systems for campaign planning, performance tracking, and creative testing. Manage a team of paid social and digital specialists; provide career mentorship and performance coaching. Partner with BI, Creative, and Accounts to align enterprise KPIs with media strategies and insights. Oversee budget pacing, cross-brand coordination, platform best practices, and innovation roadmaps. Serve as social strategy lead on new business efforts and cross-channel media planning.

Social Media Program Manager at Puget Sound Energy

April 1, 2019 - July 31, 2021

Owned strategy, planning, and performance across all paid and organic social platforms. Reduced CPC by 58% while lifting CTR by 186% YoY; developed internal reporting frameworks. Partnered with brand, comms, and executive teams to align KPIs and ensure strategic cohesion. Acted as internal SME for emerging platform opportunities and integrated campaign strategy. Owned platform insights and reporting, delivering recommendations to executive and brand teams.

Marketing Manager – Consumer Engagement / Paid Social at Amazon

June 1, 2016 - August 31, 2018

Led Reddit media strategy; delivered $1.4M+ in incremental revenue through targeting and platform testing. Owned $4M+ paid media spend; collaborated with internal teams to optimize national-scale campaigns. Led creative development and content testing to optimize messaging, visual performance, and targeting. Acted as internal SME for emerging platform opportunities and integrated campaign strategy. Owned platform insights and reporting, delivering recommendations to executive and brand teams. Built in-depth A/B tests across multiple emerging channels to find new opportunities.