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Hi, I'm Kana Alicia Saarni, an innovative marketing leader with over 5 years of experience specializing in social media marketing and content strategy. I love storytelling and creating engaging content that helps organizations connect with their audiences effectively. Throughout my career, I've worked with various organizations, including government and university settings, to enhance their communications and increase engagement. I'm passionate about combining creative visuals with data-driven marketing techniques to deliver impactful campaigns.…Hi, I'm Kana Alicia Saarni, an innovative marketing leader with over 5 years of experience specializing in social media marketing and content strategy. I love storytelling and creating engaging content that helps organizations connect with their audiences effectively. Throughout my career, I've worked with various organizations, including government and university settings, to enhance their communications and increase engagement. I'm passionate about combining creative visuals with data-driven marketing techniques to deliver impactful campaigns.

Kana Alicia Saarni

Social Media Manager, Creative Director, Video Editor, +2

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Hi, I'm Kana Alicia Saarni, an innovative marketing leader with over 5 years of experience specializing in social media marketing and content strategy. I love storytelling and creating engaging content that helps organizations connect with their audiences effectively. Throughout my career, I've worked with various organizations, including government and university settings, to enhance their communications and increase engagement. I'm passionate about combining creative visuals with data-driven marketing techniques to deliver impactful campaigns.…Hi, I'm Kana Alicia Saarni, an innovative marketing leader with over 5 years of experience specializing in social media marketing and content strategy. I love storytelling and creating engaging content that helps organizations connect with their audiences effectively. Throughout my career, I've worked with various organizations, including government and university settings, to enhance their communications and increase engagement. I'm passionate about combining creative visuals with data-driven marketing techniques to deliver impactful campaigns.

Available to hire

Hi, I’m Kana Alicia Saarni, an innovative marketing leader with over 5 years of experience specializing in social media marketing and content strategy. I love storytelling and creating engaging content that helps organizations connect with their audiences effectively.

Throughout my career, I’ve worked with various organizations, including government and university settings, to enhance their communications and increase engagement. I’m passionate about combining creative visuals with data-driven marketing techniques to deliver impactful campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Japanese

Advanced

Work Experience

Creative & Communications Director at UW Graduate & Professional Student Senate

September 1, 2023 - June 20, 2024

Created social content for the @gpssuw Instagram, increasing followers by 50% within 6 months. Maintained the UW GPSS WordPress website with event and initiative information. Captured photos and videos of Senate events and initiatives. Spearheaded engagement efforts with over 16,000 graduate students campus-wide.

Vice President of Internal Affairs at UW Graduate & Professional Student Senate

September 1, 2023 - June 20, 2024

Coordinated hiring for all staff positions within the Senate. Managed the Community Outreach & Events Director and Creative & Communications Director. Planned events and programming for 16,000 graduate and professional students. Organized and led the 2025 UW GPSS Interdisciplinary Graduate Research Symposium.

Visual Communications Officer at Government of British Columbia

September 1, 2021 - September 30, 2023

Coordinated official Province of British Columbia Livestreams, reaching up to 10,000 live viewers. Filmed and edited video content for social media including Instagram, Facebook, and Twitter. Captured photos and videos at major government events and announcements. Managed graphic content and copywriting for social media channels with 150,000 followers. Developed short-form content strategies for platforms such as Instagram Reels and TikTok.

Video Editor & YouTube Marketing Specialist at Pivot & Pilot Digital Marketing Agency

May 1, 2021 - September 30, 2021

Filmed and edited content for the agency's YouTube channels. Developed a content management system and video processes for long-term use. Managed SEO/SEM for YouTube and video promotion. Adapted video content for social media platforms including Instagram.

UBC Life Writer & Content Creator at UBC Student Communication Services

May 1, 2019 - April 30, 2021

Produced video content for the @ubc_studentlife Instagram with over 10,000 followers. Pitched, wrote, and edited blog posts for the UBC Life site. Created relevant media content tailored to the student experience and timing. Developed a video content organization and pitching system for daily use. Performed editing and cinematography for videos posted on UBC's YouTube channel.

Communications Assistant at UBC Student Communication Services

May 1, 2019 - April 30, 2021

Filmed social media takeovers and segments for the @ubc_studentlife Instagram, maintaining an average of 2,000 views per story with an 80% retention rate. Edited video and cinematography content with over 100,000 views on UBC’s YouTube. Planned and executed social media campaigns for campus groups. Edited and audited over 500 pages on the UBC Student Services website. Provided student-perspective consulting on web editing and newsletter format. Contributed blog posts about student experiences.

Marketing and Events Assistant at UBC School of Public Policy and Global Affairs

May 1, 2018 - May 31, 2019

Captured photos and videos for SPPGA events, promoting programs creatively. Scheduled and organized daily social media posts across five channels using Hootsuite and Sprout. Tracked social analytics to improve reach and engagement. Designed graphic content for sppga.ubc.ca and social media. Maintained and updated six associated websites.