I have built my marketing experience through a mixture of in-house, agency, and freelancing roles, gaining hands-on exposure to a variety of industries. My focus is on executing and optimizing marketing strategies that align with business goals, from content creation and campaign management to digital marketing and branding. With a background in psychology and international experience, I bring an analytical and adaptable approach to problem-solving in marketing. I'm keen on continuously learning and staying updated with industry trends to enhance brand positioning and customer engagement. My ability to think strategically while delivering practical solutions allows me to contribute effectively to dynamic marketing teams.

Tony W

I have built my marketing experience through a mixture of in-house, agency, and freelancing roles, gaining hands-on exposure to a variety of industries. My focus is on executing and optimizing marketing strategies that align with business goals, from content creation and campaign management to digital marketing and branding. With a background in psychology and international experience, I bring an analytical and adaptable approach to problem-solving in marketing. I'm keen on continuously learning and staying updated with industry trends to enhance brand positioning and customer engagement. My ability to think strategically while delivering practical solutions allows me to contribute effectively to dynamic marketing teams.

Available to hire

I have built my marketing experience through a mixture of in-house, agency, and freelancing roles, gaining hands-on exposure to a variety of industries. My focus is on executing and optimizing marketing strategies that align with business goals, from content creation and campaign management to digital marketing and branding.

With a background in psychology and international experience, I bring an analytical and adaptable approach to problem-solving in marketing. I’m keen on continuously learning and staying updated with industry trends to enhance brand positioning and customer engagement. My ability to think strategically while delivering practical solutions allows me to contribute effectively to dynamic marketing teams.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Marketing Lead at SMB Marketing
May 1, 2020 - June 11, 2024
5-year intensive B2B experience for all B2B, B2C and DTC clients. Developed multi-channel strategies (PPC, SEO, social media). Managed over £300k budgets, ensuring cost-efficiency and engagement. Aligned closely with 10+ different agencies and freelancers. Delivered campaigns to 20+ clients, including Audi, Tesla, FMCG, tech, and retails.
Marketing Specialist at AMAZINGTHING Technology Limited
March 1, 2024 - October 1, 2024
Played a pivotal role in a rebranding project for Apple accessories. Launched products in 28 countries, growing revenue by 300%. Responsible for budget, PPC campaigns, creatives, and copywriting. Enhanced e-commerce (Shopify, Amazon) with GDPR compliance.
Marketing Manager at Ideaverse Games Studio
February 1, 2022 - February 28, 2024
Worked with representatives across 18 different time zones. Created graphics designs and copywriting for marketing collaterals. Handled all Discord technical setup and other marketing automation. Ran data-driven campaigns to improve brand visibility.
Marketing Executive – Product at Hutchison Telecommunications Hong Kong Holding Limited
August 1, 2017 - April 30, 2020
Created and delivered over 50 B2B and B2C products. Coordinated launches and go-to-market approaches. Automated processes to cut time-to-market by 70%. Liaised with regulators and external stakeholders.

Education

Bachelor's degree at Monash University Australia
January 1, 0000 - December 31, 0000
GCSE at Bolitho School United Kingdom
January 1, 0000 - December 31, 0000

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Gaming, Software & Internet, Telecommunications