Building scalable WordPress solutions | Helping businesses grow online | 6+ years of experience (3.5+ years remote with Canadian companies) | Software Engineer & WordPress Team Lead at Softzino Technologies I help businesses launch fast, scalable, and revenue-focused WordPress and WooCommerce sites — without the typical technical debt. As a Software Engineer and Team Lead(WP Team) at Softzino Technologies, I bring 6+ years of experience (3.5+ remote with Canadian company) leading high-impact WordPress projects that convert better, load faster, and scale cleanly. Here’s what my clients often face before working with us: “Our WooCommerce store is slow and clunky — we’re losing customers.” “We need custom features, but plugins are bloated or don’t fit.” “We need a partner who understands both tech and business.” Here’s how I solve that: ▶ Benariz – Custom WooCommerce Site Led the full architecture and development of a scalable WooCommerce store from scratch. Built custom plugins for advanced product filtering, dynamic pricing, and personalized recommendations, Real Time Sales Popup, Voice based product search, Last 24 hours sales, Wishlist, Compare & Many More. Integrated secure payment gateways and optimized checkout UX for conversion Led and managed a team to follow clean architecture and timely delivery ▶ Skate Ontario – Event & Map-Driven Site Built their public site from scratch using WordPress + Elementor Developed custom plugins, integrated ticket system for events, and Jobs API sync with Member Portal Designed for performance and accessibility, including Google Maps & dynamic location services ▶ The Hill Times – News Portal with 100K+ Subscribers Rebuilt their entire platform with custom solutions: Developed a Mailchimp-powered newsletter system for 100K+ users Enhanced site security using Google reCAPTCHA Built a custom plugin to reorder stories/sections site-wide Created a tag-based subscriber system from scratch What I’m great at: Custom theme & plugin development Custom eCommerce Theme Development WooCommerce optimization and extensions API integrations (Mailchimp, Maps, Jobs, Payments, etc.) Site speed & Core Web Vitals Leading dev teams with scalable systems and clean architecture I don’t just build websites — I build business-ready platforms that work hard for your goals. Let’s connect if you’re an agency, business, or founder looking for a long-term WordPress partner who brings both code and clarity to the table.…Building scalable WordPress solutions | Helping businesses grow online | 6+ years of experience (3.5+ years remote with Canadian companies) | Software Engineer & WordPress Team Lead at Softzino Technologies I help businesses launch fast, scalable, and revenue-focused WordPress and WooCommerce sites — without the typical technical debt. As a Software Engineer and Team Lead(WP Team) at Softzino Technologies, I bring 6+ years of experience (3.5+ remote with Canadian company) leading high-impact WordPress projects that convert better, load faster, and scale cleanly. Here’s what my clients often face before working with us: “Our WooCommerce store is slow and clunky — we’re losing customers.” “We need custom features, but plugins are bloated or don’t fit.” “We need a partner who understands both tech and business.” Here’s how I solve that: ▶ Benariz – Custom WooCommerce Site Led the full architecture and development of a scalable WooCommerce store from scratch. Built custom plugins for advanced product filtering, dynamic pricing, and personalized recommendations, Real Time Sales Popup, Voice based product search, Last 24 hours sales, Wishlist, Compare & Many More. Integrated secure payment gateways and optimized checkout UX for conversion Led and managed a team to follow clean architecture and timely delivery ▶ Skate Ontario – Event & Map-Driven Site Built their public site from scratch using WordPress + Elementor Developed custom plugins, integrated ticket system for events, and Jobs API sync with Member Portal Designed for performance and accessibility, including Google Maps & dynamic location services ▶ The Hill Times – News Portal with 100K+ Subscribers Rebuilt their entire platform with custom solutions: Developed a Mailchimp-powered newsletter system for 100K+ users Enhanced site security using Google reCAPTCHA Built a custom plugin to reorder stories/sections site-wide Created a tag-based subscriber system from scratch What I’m great at: Custom theme & plugin development Custom eCommerce Theme Development WooCommerce optimization and extensions API integrations (Mailchimp, Maps, Jobs, Payments, etc.) Site speed & Core Web Vitals Leading dev teams with scalable systems and clean architecture I don’t just build websites — I build business-ready platforms that work hard for your goals. Let’s connect if you’re an agency, business, or founder looking for a long-term WordPress partner who brings both code and clarity to the table.WWWW…