Creative Visual and Motion Designer with 20+ years of experience crafting compelling digital experiences for global brands, including Huawei, Pipefy, Spotify, and Airmiles. Skilled in motion graphics, 3D animation, UX/UI animation, and scalable design systems. Proven ability to lead cross-functional teams bridging design, product, and marketing, while integrating emerging technologies such as AI and VR. Adept at simplifying complex SaaS concepts into compelling visual stories that drive engagement and business growth.…

Will Knack

Creative Visual and Motion Designer with 20+ years of experience crafting compelling digital experiences for global brands, including Huawei, Pipefy, Spotify, and Airmiles. Skilled in motion graphics, 3D animation, UX/UI animation, and scalable design systems. Proven ability to lead cross-functional teams bridging design, product, and marketing, while integrating emerging technologies such as AI and VR. Adept at simplifying complex SaaS concepts into compelling visual stories that drive engagement and business growth.…

Available to hire

Creative Visual and Motion Designer with 20+ years of experience crafting compelling digital experiences for global brands, including Huawei, Pipefy, Spotify, and Airmiles. Skilled in motion graphics, 3D animation, UX/UI animation, and scalable design systems. Proven ability to lead cross-functional teams bridging design, product, and marketing, while integrating emerging technologies such as AI and VR. Adept at simplifying complex SaaS concepts into compelling visual stories that drive engagement and business growth.

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Skills

Experience Level

Language

English
Fluent
Portuguese
Fluent

Work Experience

Visual Designer & Motion Graphics Lead at Huawei Technologies - Canada
March 1, 2024 - May 31, 2025
Built and scaled a bilingual design system across cloud interfaces and internal tools, defining typography, layout, motion rules, and iconography for the Toronto UX team. Created high-impact communication tools like research decks, UX concept videos, workshops, templates, and micro-animations to clarify complexity. Led visual storytelling by transforming user flows and AI features into narrative-driven sizzle reels and process visuals. Streamlined the UX design pipeline with reusable frameworks and enhanced visual consistency.
Creative Motion Designer at Will Knack Creative
June 1, 2021 - June 7, 2024
Specialist in animation and 3D design, branding, promo videos, and digital product interactions for global clients such as Airmiles, Proto, Adliven, and Gershoni. Leveraged tools like Cinema 4D, Redshift, Unreal Engine, and Blender for immersive 3D animations, game promotions, and interactive experiences. Delivered end-to-end motion design solutions including storyboarding, video editing, and UX/UI animations remotely worldwide.
Creative Director at Pipefy
December 31, 2019 - June 29, 2021
Led the Marketing Design team overseeing UX deliverables, branding, and visual identity for internal and external projects. Developed design guidelines and libraries for consistent branding across Marketing and Product teams. Produced high volumes of visual assets for social media, display ads, events, and campaigns. Created storyboards, explainer videos, and promotional animations to communicate complex ideas effectively.
Visual & Motion Designer at Wiser Educação
December 30, 2019 - September 14, 2025
Led visual and motion design strategy for multiple educational brands (Wise Up, meuSucesso.com, Power House), developing unified brand identities that resonated across Brazil and US markets. Designed and animated promotional videos, social media content, and branded templates, creating emotional connections that amplified student engagement and brand awareness. Established a modular visual framework and scalable motion libraries using Figma and After Effects, enabling rapid production of high-volume assets while maintaining consistency. Collaborated with marketing and product teams to translate educational goals into clear visual narratives, supporting enrollment campaigns and new program launches.
Visual & Motion Designer at Wiser Educação
September 16, 2025 - September 4, 2020
Led visual and motion design strategy for multiple educational brands (Wise Up, meuSucesso.com, Power House), developing unified brand identities that resonated across Brazil and US markets. Designed and animated promotional videos, social media content, and branded templates, creating emotional connections that amplified student engagement and brand awareness. Established a modular visual framework and scalable motion libraries using Figma and After Effects, enabling rapid production of high-volume assets while maintaining consistency. Collaborated with marketing and product teams to translate educational goals into clear visual narratives, supporting enrollment campaigns and new program launches.

Education

Bachelor's Degree in Graphic Design at Pontifícia Universidade Católica do Paraná, Brazil
January 1, 2003 - December 31, 2007
Specialist Degree in Audiovisual Communication at Pontifícia Universidade Católica do Paraná, Brazil
January 1, 2008 - December 31, 2009

Qualifications

Bachelor’s Degree in Graphic Design
January 1, 2003 - January 1, 2007
Specialist Degree in Audiovisual Communication
January 1, 2008 - January 1, 2009

Industry Experience

Media & Entertainment, Software & Internet, Telecommunications, Education, Professional Services, Other, Retail

Skills

Experience Level