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I'm a creative and results-driven Content Strategist with over ten years of marketing experience across multiple industries. I specialize in aligning content with brand voice and business goals, driving engagement, and improving user experience across digital platforms. I enjoy leading cross-functional teams and leveraging data to inform content strategies that truly resonate. I have a strong passion for storytelling combined with a strategic mindset to deliver impactful content that converts and builds lasting connections with audiences. Whether working remotely or collaborating with teams, I thrive in fast-paced environments that challenge me to grow and innovate.…I'm a creative and results-driven Content Strategist with over ten years of marketing experience across multiple industries. I specialize in aligning content with brand voice and business goals, driving engagement, and improving user experience across digital platforms. I enjoy leading cross-functional teams and leveraging data to inform content strategies that truly resonate. I have a strong passion for storytelling combined with a strategic mindset to deliver impactful content that converts and builds lasting connections with audiences. Whether working remotely or collaborating with teams, I thrive in fast-paced environments that challenge me to grow and innovate.

Ellen McColl

Content Strategist, Social Media Manager, Content Creator, +2

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I'm a creative and results-driven Content Strategist with over ten years of marketing experience across multiple industries. I specialize in aligning content with brand voice and business goals, driving engagement, and improving user experience across digital platforms. I enjoy leading cross-functional teams and leveraging data to inform content strategies that truly resonate. I have a strong passion for storytelling combined with a strategic mindset to deliver impactful content that converts and builds lasting connections with audiences. Whether working remotely or collaborating with teams, I thrive in fast-paced environments that challenge me to grow and innovate.…I'm a creative and results-driven Content Strategist with over ten years of marketing experience across multiple industries. I specialize in aligning content with brand voice and business goals, driving engagement, and improving user experience across digital platforms. I enjoy leading cross-functional teams and leveraging data to inform content strategies that truly resonate. I have a strong passion for storytelling combined with a strategic mindset to deliver impactful content that converts and builds lasting connections with audiences. Whether working remotely or collaborating with teams, I thrive in fast-paced environments that challenge me to grow and innovate.

Available to hire

I’m a creative and results-driven Content Strategist with over ten years of marketing experience across multiple industries. I specialize in aligning content with brand voice and business goals, driving engagement, and improving user experience across digital platforms. I enjoy leading cross-functional teams and leveraging data to inform content strategies that truly resonate.

I have a strong passion for storytelling combined with a strategic mindset to deliver impactful content that converts and builds lasting connections with audiences. Whether working remotely or collaborating with teams, I thrive in fast-paced environments that challenge me to grow and innovate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager/Content Strategy Consultant at McColl MediaCraft (MamaLifeToday)

January 1, 2020 - Present

Forge and nurture strategic partnerships, helping brands expand reach, strengthen communities, and drive long-term growth. Create and execute social strategies including original photography, reels, stories, and posts aimed at engaging audiences and reflecting brand values. Manage social media accounts, lead content planning and growth strategies, develop ambassador/rep programs, and write compelling copy for web redesigns.

Senior Growth Marketing Specialist/Content Manager at PartsBase

August 31, 2024 - July 8, 2025

Planned content and created campaigns across LinkedIn, Facebook, Instagram, and X. Reported on social media analytics and provided strategic recommendations weekly to senior leadership. Established KPIs and tracked progress. Managed Social Media Ambassador program and supported sales and talent acquisition teams. Created successful email campaigns, streamlined projects, optimized website and landing pages with SEO, coordinated web redesigns, and prepared presentations and white papers.

Brand & Marketing Digital Content Specialist at Deloitte

May 31, 2023 - July 8, 2025

Developed content promoting cultural accolades across multiple formats including social media, blogs, video, and newsletters. Managed and optimized the blog site to increase organic traffic via SEO strategies. Tracked and reported marketing campaign metrics, conducted interviews to produce internal content, and supported content review following Deloitte’s brand and editorial guidelines. Developed internal communications supporting priority initiatives and brand activities.

Senior RFP Specialist at Transamerica

March 31, 2020 - July 8, 2025

Acted as lead coordinator for prospect needs, supporting Sales with follow-ups and finalist questionnaires. Worked with Legal, Underwriting, Sales leadership, and Pricing teams to develop tailored RFP responses. Led strategy and project management calls and wrote and edited RFP responses for TRS products. Ensured client-friendly language and managed workflow and projects as requested.

Proposal/Marketing Manager at Artech Information Systems

December 31, 2016 - July 8, 2025

Worked with executive leadership to align document processes with business demands. Drafted internal and external corporate communications. Prepared sales presentations and marketing materials for tradeshows. Managed RFQ/RFI/RFP processes and developed a response language database. Assisted with document drafting and proposal production and implemented process improvements.

Proposal/Project Manager at Konica Minolta Business Solutions U.S.A., Inc.

April 30, 2015 - July 8, 2025

Led marketing proposal efforts to align strategies with company priorities. Coordinated with product marketing, legal, and sales teams to produce competitive proposals. Managed bid response teams and ensured timely submissions. Supported long-term business development strategy and mentored team members.

Sales & Marketing Team Leader at State Farm Insurance Agency

November 30, 2014 - July 8, 2025

Led sales and marketing initiatives for financial products including life insurance and bank products. Managed marketing campaigns and drove sales growth within the agency.

Market Research Analyst/IQPCA at IQPC

December 31, 2012 - July 8, 2025

Conducted research with senior executives and organized conference content. Managed speaker invitations, collaborated on marketing strategies for conferences, and managed budgeting and revenue forecasting. Created and edited content for conference brochures and websites to attract sponsorship and delegates.