Hi, I'm Ongky Andriawan, a brand communication strategist with three years of experience in public relations. I specialize in creating integrated campaigns, managing stakeholder relations, and producing impactful content across both digital and traditional platforms. My passion lies in leveraging brand loyalty and awareness to achieve strong brand equity in diverse markets including Southeast Asia and the U.S. Currently, I'm pursuing a Master of Arts in Advertising and Public Relations at The University of Alabama, where I also serve as the Creative Director for the International Student Association. I'm enthusiastic about using data analytics and strategic communication to build meaningful brand stories that connect with audiences.

Ongky Andriawan

Hi, I'm Ongky Andriawan, a brand communication strategist with three years of experience in public relations. I specialize in creating integrated campaigns, managing stakeholder relations, and producing impactful content across both digital and traditional platforms. My passion lies in leveraging brand loyalty and awareness to achieve strong brand equity in diverse markets including Southeast Asia and the U.S. Currently, I'm pursuing a Master of Arts in Advertising and Public Relations at The University of Alabama, where I also serve as the Creative Director for the International Student Association. I'm enthusiastic about using data analytics and strategic communication to build meaningful brand stories that connect with audiences.

Available to hire

Hi, I’m Ongky Andriawan, a brand communication strategist with three years of experience in public relations. I specialize in creating integrated campaigns, managing stakeholder relations, and producing impactful content across both digital and traditional platforms. My passion lies in leveraging brand loyalty and awareness to achieve strong brand equity in diverse markets including Southeast Asia and the U.S.

Currently, I’m pursuing a Master of Arts in Advertising and Public Relations at The University of Alabama, where I also serve as the Creative Director for the International Student Association. I’m enthusiastic about using data analytics and strategic communication to build meaningful brand stories that connect with audiences.

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Language

English
Fluent
Indonesian
Fluent

Work Experience

Public Relations Manager at Pintu Cokelat
February 1, 2021 - September 30, 2021
Developed integrated campaign strategies for MSMEs, increasing brand visibility by 30%. Conducted digital audits and translated findings into actionable communication plans. Managed media partnerships, securing several national and regional coverage features through targeted pitches. Led stakeholder engagement and coordinated cross-functional teams to deliver marketing assets.
Public Relations Manager at Pintu Cokelat
February 1, 2021 - September 30, 2021
Developed integrated campaign strategies for MSMEs, increasing brand visibility by 30%. Conducted digital audits and translated findings into actionable communication plans. Managed media partnerships, securing several national and regional coverage features through targeted pitches. Led stakeholder engagement and coordinated cross-functional teams to deliver marketing assets.
PR Intern at Universitas Andalas
November 1, 2019 - February 29, 2020
Audited social media campaigns (Instagram/YouTube), increasing engagement by 200% through data-backed marketing strategies and redesigning content calendars. Provided excellent technical support such as video conference, project briefings and emailing for events and university’s programs. Aided in initiating institutional partnerships and designed performance tracking templates.
PR Intern at Universitas Andalas
November 1, 2019 - February 29, 2020
Audited social media campaigns (Instagram/YouTube), increasing engagement by 200% through data-backed marketing strategies and redesigning content calendars. Provided technical support such as video conferencing, project briefings, and emailing for events and university programs. Aided in initiating institutional partnerships and designed performance tracking templates.

Education

Master of Arts at The University of Alabama
August 1, 2023 - May 31, 2025
Bachelor of Communication Science at Universitas Andalas
August 1, 2016 - January 31, 2021
Bachelor of Communication Science at Universitas Andalas
August 1, 2016 - January 31, 2021

Qualifications

Fulbright Master’s Degree Scholarship
January 1, 2023 - December 31, 2023
Fulbright Master’s Degree Scholarship Grantee
January 1, 2023 - December 31, 2023
The Most Outstanding Student of Faculty of Social and Political Science, Universitas Andalas
January 1, 2020 - December 31, 2020
Indonesia Representative, APEC Edutainment Exchange Program
January 1, 2018 - December 31, 2018

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Non-Profit Organization