With over 30 years of experience as a dedicated Graphic Designer, I specialize in crafting innovative visual campaigns that truly engage the target audience and drive ROI. I work closely with clients to understand their needs and create tailored artwork that exceeds expectations. I’m passionate about problem-solving and managing multiple projects while meeting tight deadlines without compromising on quality.
I’ve had the pleasure of working with a diverse range of businesses, from boutique start-ups to established brands, across various sectors including tourism, hospitality, retail, and corporate. I take pride in building long-term client relationships and overseeing the day-to-day running of my own design business.
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ATR has been a client for many years, their job always consists of 8 covers each year. They’ve always been very happy with all design work over the many years. I’ve always had a fabulous working relationship with this client, their loyalty confirms that.
I love working for Thirsty Camel, looking after the artwork requirements for the Queensland stores. Style guide based artwork, working with a great team and the head office: always reinforces why I do what I do. Grateful for our very long standing working relationship.
A snip-it about the process I work through to bring a 56-page magazine to life every three months
What I Do:
Editorial Content: I receive the editorial from the client and then shape the layout and design, ensuring everything is visually compelling and easy to read.
Advertising: Some ads are supplied directly to me, while others I create from scratch. I ensure they align with the magazine’s tone and aesthetic while meeting client needs.
Finalising the Design: Once everything—content, ads, and images—is in place, I fine-tune the layout to perfection, ensuring consistency and visual harmony across the pages.
Press-Ready Artwork: After getting the green light from the client, I prepare and supply the final press-ready artwork to the printer. This means every image, color, and font is optimized for print, ensuring top-notch quality.
It’s a collaborative process that requires attention to detail, creativity, and a lot of organisation. The result? A beautiful, polished magazine that gets delivered to readers every three months!
Creating Artwork That Sells
In real estate, first impressions are everything. That’s why compelling brochure artwork can make a significant difference in capturing attention and driving interest. Striking imagery, clean layouts and thoughtfully chosen typography help present properties not just as places to live, but as lifestyles to aspire to. If you’re in real estate and want artwork that helps your properties stand out, let’s talk.
One of the most rewarding parts of being a graphic designer is translating a client’s vision into something tangible - and meaningful. Recently, I had the opportunity to create a custom logo for Athelle Outback Hideaway.
The final result? A logo that not only represents the brand visually but also tells a story. It captures who they are, where they’re going, and what they stand for.
Design isn’t just about making things look good. It’s about creating something with intention, strategy and purpose. That’s the real magic!
What a fantastic campaign I’ve been able to work on with RAC WA, such a pleasure. Beautiful clean fresh artwork, delivered within deadline. I like working with corporate clients. Lovely colours and fonts, along with a great range of artwork.
I’ve had the pleasure of working with Cellarbrations on a number of projects. I create perfect pieces of artwork staying within style guide limitations but still giving a personal feeling with images showing a human element that captures fun and everyday lifestyle.
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