I am a corporate communications professional with over 10 years of experience across internal communications, CRM campaign support, content strategy and event coordination. I blend strategic thinking, storytelling and data-driven insights to strengthen corporate culture, employee engagement and brand reputation in complex, multi-stakeholder environments. I currently contribute to Nissan Spain as a CRM Campaign Analyst & Support, lead internal communications initiatives and coordinate brand activations; previously I directed communications for a Colombia-based non-profit and organized large-scale events. I enjoy turning data, ideas and collaboration into clear messages and tangible results.

Juliana Becerra López

I am a corporate communications professional with over 10 years of experience across internal communications, CRM campaign support, content strategy and event coordination. I blend strategic thinking, storytelling and data-driven insights to strengthen corporate culture, employee engagement and brand reputation in complex, multi-stakeholder environments. I currently contribute to Nissan Spain as a CRM Campaign Analyst & Support, lead internal communications initiatives and coordinate brand activations; previously I directed communications for a Colombia-based non-profit and organized large-scale events. I enjoy turning data, ideas and collaboration into clear messages and tangible results.

Available to hire

I am a corporate communications professional with over 10 years of experience across internal communications, CRM campaign support, content strategy and event coordination. I blend strategic thinking, storytelling and data-driven insights to strengthen corporate culture, employee engagement and brand reputation in complex, multi-stakeholder environments.

I currently contribute to Nissan Spain as a CRM Campaign Analyst & Support, lead internal communications initiatives and coordinate brand activations; previously I directed communications for a Colombia-based non-profit and organized large-scale events. I enjoy turning data, ideas and collaboration into clear messages and tangible results.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Events Coordinator at Nissan Motor España S.A.U
May 1, 2025 - Present
Coordinate events, ensure timing and quality, manage resources, and align teams for successful execution.
Internal Communications Coordinator at Nissan Motor España S.A.U
May 1, 2025 - July 14, 2025
Design and implement effective internal communication strategies, creating innovative and relevant content for each department, aligned with organizational principles and objectives.
Communications Director at Corporación Mundial de la Mujer
January 1, 2024 - July 14, 2025
Led communication strategies, managing teams, creating content, and strengthening relationships with media and key audiences to enhance the organization's visibility and positioning.
Communications Coordinator at Corporación Mundial de la Mujer
December 1, 2021 - July 14, 2025
Managed internal and external communication strategies, created relevant content, coordinated events, and promoted the organization's image to employees, media, and other key stakeholders.
Executive Producer at Corporación Mundial de la Mujer
December 1, 2021 - July 14, 2025
Structured the communications department and supervised audiovisual projects, coordinating production logistics and managing teams.
Event Assistant and Translator at We Are Love
June 1, 2024 - July 14, 2025
Assisted at events with simultaneous interpretation, stage support, room management, and Q&A coordination.
Event Assistant and Translator at We Are Love / Nissan Motor España S.A.U
June 1, 2024 - September 22, 2025
Assisted at events with simultaneous interpretation, stage support, room management, and Q&A coordination.
Internal Communications Coordinator at Nissan Motor España S.A.U
May 1, 2025 - September 22, 2025
Design and implement internal communication strategies, creating innovative and relevant content for each department, aligned with organizational principles and objectives.
Events Coordinator at Nissan Motor España S.A.U
May 1, 2025 - Present
Coordinate events, ensure timing and quality, manage resources, and align teams for successful execution.
Communications Director at Corporación Mundial de la Mujer Colombia
January 1, 2024 - September 22, 2025
Led communication strategies, managing teams, creating content, and strengthening relationships with media and key audiences to enhance the organization's visibility and positioning.
Executive Producer at Corporación Mundial de la Mujer Colombia
December 1, 2021 - September 22, 2025
Structured the communications department and supervised audiovisual projects, coordinating production logistics and managing teams.
Event Assistant and Translator at We Are Love
June 1, 2024 - September 22, 2025
Assisted at events with simultaneous interpretation, stage support, room management, and Q&A coordination.
Internal Communications Coordinator at Nissan Motor España S.A.U
May 1, 2025 - September 22, 2025
Design and implement internal communications strategies, creating content for each department, aligned with organizational principles.
Events Coordinator at Nissan Motor España S.A.U
May 1, 2025 - Present
Coordinate events, ensure timing and quality, manage resources, and align teams for successful execution.
Communications Director at Corporación Mundial de la Mujer Colombia
January 1, 2024 - September 22, 2025
Led communication strategies, managing teams, creating content, and strengthening relationships with media and key audiences to enhance visibility and positioning.
Executive Producer at Corporación Mundial de la Mujer Colombia
December 1, 2021 - September 22, 2025
Structured the communications department and supervised audiovisual projects, coordinating production logistics and managing teams.
CRM Campaign Analyst & Support at Nissan Motor Corporation – Spain
November 1, 2025 - Present
Transform data into effective CRM campaigns by analyzing, executing and optimizing initiatives that improve customer experience and maximize results. Ensure the right message reaches the right audience at the right time and through the right channel. Provide end-to-end campaign support, working closely with internal and global teams to ensure smooth execution. Track and analyze KPIs related to engagement and performance, applying insights to continuously improve campaign effectiveness.
Event Coordinator at Nissan Motor Corporation – Spain
May 1, 2025 - June 1, 2025
Led the Nissan Micra brand activation at Sónar Festival, managing agencies, suppliers and event organizers. Oversaw full event execution, including logistics, content, stakeholder coordination and on-site experience. Supported media relations and ensured brand consistency across all touchpoints.
Internal Communications Coordinator at Nissan Motor Corporation – Spain
October 1, 2024 - May 1, 2025
Redesigned All Employee Meetings, introducing new visual formats, interactive dynamics and cross-department participation. Planned and delivered in-person and online conferences on leadership, mental health and internal product launches. Managed internal communications content, newsletters and employee engagement initiatives across multiple channels.
Director of Communications at Corporación Mundial de la Mujer – Colombia
January 1, 2022 - January 1, 2024
Led corporate and internal communications strategy for a national organization supporting women entrepreneurs and microbusinesses. Organized institutional events, knowledge-sharing forums and farmer markets, managing venues, speakers, sponsors and partners. Built relationships with media, universities and private-sector partners to increase visibility and credibility. Developed strategic content (newsletters, podcasts, audiovisual pieces) that doubled program participation and significantly increased digital visibility.

Education

Master's at EAE Business School
October 1, 2022 - November 1, 2023
Social Communication and Journalism at Sabana University
January 1, 2011 - March 1, 2017
Fashion Design at Arturo Tejada Cano School
January 1, 2007 - December 1, 2010
Master's in Marketing and Business Management at EAE Business School
January 11, 2030 - September 22, 2025
Social Communication and Journalism at Sabana University
January 11, 2030 - September 22, 2025
Diplomado in Art Direction at Sabana University
January 11, 2030 - September 22, 2025
Diploma in Marketing and Digital Business at Partners Academy
January 11, 2030 - September 22, 2025
Fashion Design at Arturo Tejada Cano School
January 11, 2030 - September 22, 2025
Master's in Marketing and Business Management at EAE Business School
November 1, 2022 - October 1, 2023
Social Communication and Journalism at Sabana University
January 1, 2011 - March 1, 2017
Diploma in Marketing and Digital Business at Partners Academy
April 1, 2020 - September 1, 2020
Diplomado in Art Direction at Arturo Tejada Cano School
June 1, 2016 - December 1, 2016
Fashion Design at Arturo Tejada Cano School
January 1, 2007 - December 1, 2010

Qualifications

Diploma in Marketing and Digital Business
April 1, 2020 - September 1, 2020
Diplomado in Art Direction
June 1, 2016 - December 1, 2016
Diplomado in Art Direction
January 11, 2030 - September 22, 2025
Diploma in Marketing and Digital Business
January 11, 2030 - September 22, 2025
Master's in Marketing and Business Management
January 11, 2030 - September 22, 2025
Social Communication and Journalism
January 11, 2030 - September 22, 2025
Fashion Design
January 11, 2030 - September 22, 2025

Industry Experience

Non-Profit Organization, Media & Entertainment, Professional Services, Education, Software & Internet, Manufacturing