Hi, my name is Irina! I’m a self-starter who embraces a balanced life. I love traveling, fitness, wellness, and nutrition. I express creativity through writing (that’s my day job!), painting, and storytelling in all its forms. Next up on the audiobook list: The Giver by Lois Lowry. I have extensive experience writing and editing a wide range of content, from branded copy for various clients to creative blogs and poems. I'm passionate about helping other writers improve their work through detail-oriented copyediting and love diving into new topics and creative projects.

Irina Lipan

Hi, my name is Irina! I’m a self-starter who embraces a balanced life. I love traveling, fitness, wellness, and nutrition. I express creativity through writing (that’s my day job!), painting, and storytelling in all its forms. Next up on the audiobook list: The Giver by Lois Lowry. I have extensive experience writing and editing a wide range of content, from branded copy for various clients to creative blogs and poems. I'm passionate about helping other writers improve their work through detail-oriented copyediting and love diving into new topics and creative projects.

Available to hire

Hi, my name is Irina! I’m a self-starter who embraces a balanced life. I love traveling, fitness, wellness, and nutrition. I express creativity through writing (that’s my day job!), painting, and storytelling in all its forms. Next up on the audiobook list: The Giver by Lois Lowry.

I have extensive experience writing and editing a wide range of content, from branded copy for various clients to creative blogs and poems. I’m passionate about helping other writers improve their work through detail-oriented copyediting and love diving into new topics and creative projects.

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Language

English
Advanced
Romanian, Moldavian, Moldovan
Advanced
Spanish; Castilian
Intermediate

Work Experience

Head Copywriter & Senior Copywriter at Flowium
April 1, 2021 - July 8, 2024
Creates branded, conversion-focused copy for clients in industries ranging from DTC products to non-profits, and more. Trains and mentors a team of 7 entry-level copywriters on copywriting best practices. Highlight Reel: - Developed 12-module copywriting training from scratch to ensure copywriting best practices are followed - Generated $18,476.79 over Black Friday/Cyber Monday week for high-profile adventure client - Retained 5 high-profile copywriting clients for over 3 years - Generated £18,077.38 in one sale email for fitness and apparel brand
Writer at www.irinalipan.com
September 1, 2020 - July 8, 2024
Writes blogs, articles, and poems on topics ranging from recipes and ingredients to nature and travel experiences. Highlight Reel: - Blends creativity and strategy to turn vague concepts into clear, purposeful writing that connects - Brings a journalist’s curiosity to every project, diving deep into research to create content that informs and engages - Increased site sessions by 105% and organic reach on Instagram by 163% in just 90 days
Copy Editor at eCom Maniacs
August 1, 2022 - February 28, 2023
Collaborated with the founder, CMO, and copywriting team to create high-performing emails for clients in the food and beverage space, beauty industry, apparel industry, and more. Highlight Reel: - Edited informative, high-impact copy for 6 multi-industry case studies in just 2 days - Mentored 2 writers and provided direct, pointed feedback to encourage the creation of more value-packed content - Carefully reviewed brand guidelines to offer tailored edits aligned with each client's preferences
Marketing Coordinator at NRGSTREAM
February 1, 2019 - March 31, 2020
Worked closely with the founder and CMO of the organization to prepare a year-long marketing strategy, develop creative concepts, and prepare all copy and design for all marketing materials, including brochures, banners, monthly emails, and social media. Highlight Reel: - Created first-of-its-kind quarterly marketing calendar that increased engagement on social media - Revamped print and email design and copy for this niche industry - Utilized personalization to create relevant content for B2B and B2C audiences

Education

Bachelor of Commerce at University of Calgary
January 1, 2013 - December 31, 2018

Qualifications

Amazon YYC Student Challenge Grand Prize & Community Prize Winner
January 1, 2017 - December 31, 2017
Co-author on Sustainable Development EMBA Ivey Case
January 1, 2018 - December 31, 2018

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Consumer Goods