Available to hire
Hi, my name is Irina! I’m a self-starter who embraces a balanced life. I love traveling, fitness, wellness, and nutrition. I express creativity through writing (that’s my day job!), painting, and storytelling in all its forms. Next up on the audiobook list: The Giver by Lois Lowry.
I have extensive experience writing and editing a wide range of content, from branded copy for various clients to creative blogs and poems. I’m passionate about helping other writers improve their work through detail-oriented copyediting and love diving into new topics and creative projects.
Skills
Experience Level
Expert
Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Romanian, Moldavian, Moldovan
Advanced
Spanish; Castilian
Intermediate
Work Experience
Head Copywriter & Senior Copywriter at Flowium
April 1, 2021 - July 8, 2024Creates branded, conversion-focused copy for clients in industries ranging from DTC products to non-profits, and more. Trains and mentors a team of 7 entry-level copywriters on copywriting best practices.
Highlight Reel:
- Developed 12-module copywriting training from scratch to ensure copywriting best practices are followed
- Generated $18,476.79 over Black Friday/Cyber Monday week for high-profile adventure client
- Retained 5 high-profile copywriting clients for over 3 years
- Generated £18,077.38 in one sale email for fitness and apparel brand
Writer at www.irinalipan.com
September 1, 2020 - July 8, 2024Writes blogs, articles, and poems on topics ranging from recipes and ingredients to nature and travel experiences.
Highlight Reel:
- Blends creativity and strategy to turn vague concepts into clear, purposeful writing that connects
- Brings a journalist’s curiosity to every project, diving deep into research to create content that informs and engages
- Increased site sessions by 105% and organic reach on Instagram by 163% in just 90 days
Copy Editor at eCom Maniacs
August 1, 2022 - February 28, 2023Collaborated with the founder, CMO, and copywriting team to create high-performing emails for clients in the food and beverage space, beauty industry, apparel industry, and more.
Highlight Reel:
- Edited informative, high-impact copy for 6 multi-industry case studies in just 2 days
- Mentored 2 writers and provided direct, pointed feedback to encourage the creation of more value-packed content
- Carefully reviewed brand guidelines to offer tailored edits aligned with each client's preferences
Marketing Coordinator at NRGSTREAM
February 1, 2019 - March 31, 2020Worked closely with the founder and CMO of the organization to prepare a year-long marketing strategy, develop creative concepts, and prepare all copy and design for all marketing materials, including brochures, banners, monthly emails, and social media.
Highlight Reel:
- Created first-of-its-kind quarterly marketing calendar that increased engagement on social media
- Revamped print and email design and copy for this niche industry
- Utilized personalization to create relevant content for B2B and B2C audiences
Education
Bachelor of Commerce at University of Calgary
January 1, 2013 - December 31, 2018Qualifications
Amazon YYC Student Challenge Grand Prize & Community Prize Winner
January 1, 2017 - December 31, 2017Co-author on Sustainable Development EMBA Ivey Case
January 1, 2018 - December 31, 2018Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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