EDUARDO TORRES

Available to hire

Trilingual marketing professional with 8+ years driving growth for fintech, SaaS, edtech companies and small businesses.

About

Trilingual marketing professional with 8+ years driving growth for fintech, SaaS, edtech companies and small businesses. Here are some things you would like to know:

• Assisted Poloniex exchange increase sign ups to 361%, active traders in 91% and revenue by 99% in Brazil
• Generated 50%+ sales increase through targeted campaigns in competitive finance sector
• Led full-stack marketing strategies across content, email, paid media, and SEO for international companies
• Managed teams and campaigns across 3+ countries with expertise in cross-cultural marketing
• Achieved exceptional campaign performance with 4054% ROI for election research company, turning R$349 investment into R$14,500 return through strategic funnel optimization

  • 8 years' experience
  • Joined July 2025

Languages

  • PortugueseFluent
  • EnglishFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Financial Services
  • Software & Internet
  • Education
  • Professional Services
  • Media & Entertainment

Work experience· 10 roles

Marketing Manager · The Network Firm/ LedgerLensNov 2024 – Jun 2024

Helping accounting firm and SaaS companies scale their marketing operations globally. Managing full-stack marketing including content, paid media, and growth strategies. Designed and launched multi-channel campaigns improving lead quality and conversion rates; restructured Google Ads accounts optimizing for ROI and CPA; managed end-to-end video marketing production and YouTube strategy; deployed lifecycle email marketing sequences and cold outreach flows resulting in increased demo bookings; developed AI-powered content repurposing tools; executed website optimization and conversion rate improvements; and led implementation of SEO strategies that enhanced organic rankings and visibility.

Marketing Manager · The Network Firm/ LedgerLensNov 2024 – Jun 2024

Helping accounting firm and SaaS companies scale their marketing operations globally. Full-stack marketer managing content, paid media, and growth strategies. Designed and launched multi-channel data-driven campaigns improving lead quality and conversion rates. Audited and restructured underperforming Google Ads campaigns to optimize ROI. Managed video marketing production, growing YouTube presence with SEO-optimized content. Developed lifecycle email marketing strategies and built cold outreach flows for B2B lead generation. Created cross-channel content engines with AI-powered repurposing tools, applied SEO best practices, performed website optimization and CRO improvements.

Marketing Manager · CelmediaNov 2023 – Nov 2024 · 1 yr 1 mo

Supported international students and entrepreneurs in scaling digital businesses through marketing education. Developed coaching programs increasing retention by 35%, managed and coached marketing mentors improving student satisfaction by 30%. Executed high-impact international email marketing campaigns achieving 28% open rates and 4.2% CTR. Created localized strategies for student acquisition in over 15 countries. Enhanced course completion rates by 45% via engagement tracking. Mentored 200+ students globally to increase their digital sales.

Marketing Manager · CelmediaNov 2023 – Nov 2024 · 1 yr 1 mo
Growth Marketing Manager · Poloniex crypto exchangeAug 2022 – Nov 2023 · 1 yr 4 mos
Growth Marketing Manager · Poloniex crypto exchangeAug 2022 – Nov 2023 · 1 yr 4 mos
Digital Marketing Manager · GrindreelMay 2020 – Aug 2022 · 2 yrs 4 mos
Digital Marketing Manager · GrindreelMay 2020 – Aug 2022 · 2 yrs 4 mos

Education

Bachelor · ESPM - Superior School of Propaganda & Marketing2011 – 2015
Bachelor · ESPM - Superior School of Propaganda & Marketing2011 – 2015

Certifications and awards· 12

Facebook and instagram ads certificate2021
Certification in Digital Persuasion2020
Certified in Copywriting Mastery by Pan Foster2020
Google Analytics Certificate2021

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