Rajat Bisht

Led Google Ads and Facebook Ads campaigns to drive customer acquisition and increase online visibility for both the company and its clients. Executed comprehensive SEO strategies, including keyword research, content optimization, and backlink building, resulting in improved search rankings. Built and maintained responsive, SEO-friendly WordPress websites for Decade Technology and its clients, tailored to their specific business goals. Designed engaging ad creatives using Photoshop, tailored to various audience segments and platforms. Managed performance tracking and reporting using Google Analytics, Meta Ads Manager, and other tools to guide marketing decisions. Collaborated with internal teams and clients to align digital strategy with overall brand and business objectives. Introduced A/B testing for landing pages and ad creatives, optimizing conversion rates and campaign performance.

Managed and maintained the company’s WordPress website, ensuring performance, uptime, and user-friendly navigation for both retail and wholesale customers. Led SEO strategy, increasing the company’s domain authority from 2 to 28 over three years through content optimization, backlink outreach, and technical SEO improvements. Designed and executed targeted email marketing campaigns that successfully onboarded wholesalers through automated flows and segmentation. Built a secure, user-friendly online platform that allowed licensed wholesalers to place orders directly via the website. Automated the entire onboarding and email marketing process, with manual verification only required for licensing approval-streamlining operations and enhancing user experience. Collaborated closely with the sales and operations team to align marketing efforts with product availability and compliance regulations.

Worked closely with international clients from Australia, USA, and Canada, tailoring digital marketing strategies to diverse business needs and goals. Managed and optimized Google Ads and Facebook Ads campaigns, focusing on lead generation, ROI, and campaign performance. Conducted SEO audits and implemented technical, on-page, and off-page SEO strategies to boost client website visibility and rankings. Developed and customized responsive WordPress websites for various industries, ensuring mobile optimization, speed, and SEO-readiness. Collaborated with cross-functional teams to align digital campaigns with client branding and messaging. Reported on performance metrics regularly, offering actionable insights to improve future campaigns.