Hi there Im Felipe… an energetic, curious mind who has built a solid track record in marketing and business by chasing smart, workable solutions instead of copy-and-paste answers. I always excited, when a project calls for fresh ideas, clear strategy, and collaboration across different talents. Creativity fuels my work, but I balance it with a practical eye for results. whether that means shaping campaigns, streamlining workflows, or helping a team turn a rough concept into something polished and real. I’m happiest when I’m learning, experimenting, and helping people see possibilities they hadn’t spotted before. See you AROUND!!
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For this project, I designed and produced a full user-generated-content (UGC) avatar from the ground up in a Pixar-inspired style. The goal was to let the client “step into a Pixar studio” without needing professional acting skills, turning their likeness and voice into a cinematic character experience.
I built the workflow from scratch:
Script Development: crafted a short narrative aligned with the client’s story and tone.
Image Creation: generated high-quality, Pixar-style character art.
Animation: brought the avatar to life using HeyGen.
Voice Over: integrated an expressive vocal track to match on-screen motion.
Post-Production: polished the final cut and added finishing details in DaVinci Resolve.
The client loved the result, noting how natural and “studio-ready” the avatar felt. The finished video successfully delivered a playful yet professional Pixar-like presence while remaining authentic to the client’s personality.
Feel free to contact me to check the intro-video.
This project was exciting for me because it combined my passion for capturing real sports action with the challenge of showcasing an innovative product. I was asked to help promote the Xbotgo AI sports tracking device by creating a mix of photos and a promotional video. What made it meaningful was getting to test the product in real game situations and show how it performed under pressure — it really felt like having a smart camera crew in my pocket.
For my creative approach, I wanted the visuals to highlight both the energy of the sport and how seamlessly the device followed the action. I planned the shoot to include real, fast-paced moments so viewers could see the product in action, not just staged shots. I used natural lighting and positioned myself to capture both the players and the smooth tracking footage, creating a dynamic and authentic story. My goal was to make the final images and video feel as exciting and effortless as using the product itself.
This project stood out to me because it combined my love of visual storytelling with the chance to support a meaningful cause. A friend involved with the BC Cancer Foundation asked if I could capture a charity 7-a-side football tournament they were organizing. What made it exciting was the energy of the players and the sense of community — it wasn’t just a match, but a way to bring people together around something positive.
For my creative approach, I focused on capturing both the intensity of the game and the joy of the people involved — through photos and a short promotional video. I wanted the story to feel vibrant and authentic, showing the spirit of teamwork and the purpose behind the event. Since it was held during the day, I used the natural light to keep everything bright and dynamic, moving between the field and the sidelines to catch natural, genuine moments as well as dramatic action shots. My goal was to create visuals that not only documented the event but also conveyed its energy and inspired others to be part of it.
This project was special to me because it combined two things I love — photography and the energy of a good game. A friend invited me to capture their evening soccer match, and what excited me was the challenge of shooting fast action in low light, while also telling the story of the players’ camaraderie and intensity.
I wanted the photos to feel alive — not just documenting the game, but showing the emotion, grit, and fleeting moments that make it memorable. To achieve that, I arrived early to scout the field and see how the floodlights fell on the players. I decided to lean into the contrast between the cool ambient dusk and the harsh, warm artificial lights. I positioned myself at ground level to exaggerate movement and used a faster lens to keep up with the action. I let the blur of motion and the shadows become part of the mood, creating images that felt both dynamic and intimate.
This shoot was such a fun and meaningful project for me. Kranky Cafe asked me to photograph their new line of merch—hoodies, caps, and beanies—and from the start, I wanted to do more than just take nice product photos. I wanted to capture the feeling of the cafe: warm, relaxed, and a little bit quirky—just like their community.
We set up in a cozy studio space and used soft, natural lighting to reflect the laid-back vibe of Kranky. I worked closely with the team to style each shot in a way that felt authentic and wearable—like something you’d throw on for a slow Sunday morning coffee run. My goal was to help their audience see themselves in the clothes.
The photos ended up being used across their website, social media, and in-store displays. After the campaign launched, Kranky told me they saw a real boost in merch sales—which made me feel proud that the images connected with people and helped the business grow. For me, that’s the best part: creating visuals that tell a story and move the needle.
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