Hi, I'm Nusirat Farri, a results-driven E-commerce Manager with over 8 years of experience in digital commerce, online sales, and operations management. I specialize in scaling e-commerce businesses from startup phase to generating substantial revenues, and I'm passionate about enhancing user experiences through data-driven marketing and platform optimizations. I enjoy collaborating with teams and clients to create effective digital marketing campaigns and streamline sales operations. My expertise spans Shopify, Amazon, WooCommerce, and various other platforms, and I thrive on delivering measurable growth and improved conversion rates.

Nusirat Farri

Hi, I'm Nusirat Farri, a results-driven E-commerce Manager with over 8 years of experience in digital commerce, online sales, and operations management. I specialize in scaling e-commerce businesses from startup phase to generating substantial revenues, and I'm passionate about enhancing user experiences through data-driven marketing and platform optimizations. I enjoy collaborating with teams and clients to create effective digital marketing campaigns and streamline sales operations. My expertise spans Shopify, Amazon, WooCommerce, and various other platforms, and I thrive on delivering measurable growth and improved conversion rates.

Available to hire

Hi, I’m Nusirat Farri, a results-driven E-commerce Manager with over 8 years of experience in digital commerce, online sales, and operations management. I specialize in scaling e-commerce businesses from startup phase to generating substantial revenues, and I’m passionate about enhancing user experiences through data-driven marketing and platform optimizations.

I enjoy collaborating with teams and clients to create effective digital marketing campaigns and streamline sales operations. My expertise spans Shopify, Amazon, WooCommerce, and various other platforms, and I thrive on delivering measurable growth and improved conversion rates.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

E-commerce Operations Manager at Nusrah LTD UK
September 1, 2022 - June 21, 2024
Achieved 40% quarterly sales growth by managing multi-platform operations across Shopify, Amazon, and eBay. Launched three custom Shopify stores reducing cart abandonment by 25%. Improved web performance by enhancing site speed and mobile optimization, resulting in a 30% Core Web Vitals score improvement. Increased Amazon organic visibility by 50% through optimizing A+ content and product listings. Developed custom Liquid templates and integrated third-party apps to boost user experience. Streamlined inventory and e-commerce operations across platforms.
Digital Commerce Consultant at Earningmums.com
May 1, 2024 - June 21, 2024
Provided strategic e-commerce consulting and digital marketing solutions to growing businesses. Migrated clients from legacy platforms to WooCommerce improving site performance by 45%. Implemented SEO strategies that increased organic traffic by 60%. Executed marketing strategies yielding a 35% revenue increase. Optimized sales funnels and improved customer acquisition processes.
E-commerce Specialist at Baytuljameel Stores UK
April 1, 2023 - June 30, 2023
Delivered a fully functional WordPress-WooCommerce store within six weeks. Customized theme architecture to match brand guidelines and improved user experience. Optimized 200+ product listings for enhanced search visibility and sales performance. Established e-commerce operational infrastructure and processes.
E-commerce Manager at Laptop Bags NG
June 1, 2015 - March 31, 2023
Managed end-to-end e-commerce operations for 8 years scaling from startup to established market presence. Led digital marketing campaigns integrating Google Ads, Facebook, and email marketing. Optimized supply chain and inventory reducing fulfillment errors by 40%. Used data analytics and custom reports to inform strategic decisions and identify growth opportunities. Enhanced customer experience with live chat support and review systems, boosting satisfaction by 30%. Managed product catalog, pricing, and sales operations.

Education

MSc at BPP University, London
January 1, 2021 - December 31, 2022
MSc at University of Lagos
January 1, 2014 - December 31, 2016
BSc at University of Lagos
January 1, 2010 - December 31, 2014

Qualifications

Google Digital Marketing & E-commerce Professional Certificate
January 1, 2023 - December 31, 2023
Google Digital Marketing Specialization - Customer Acquisition & Engagement
January 1, 2023 - December 31, 2023
HubSpot SEO Certification
January 1, 2023 - December 31, 2023

Industry Experience

Retail, Software & Internet, Consumer Goods, Professional Services