Available to hire
Hi, I’m Nusirat Farri, a results-driven E-commerce Manager with over 8 years of experience in digital commerce, online sales, and operations management. I specialize in scaling e-commerce businesses from startup phase to generating substantial revenues, and I’m passionate about enhancing user experiences through data-driven marketing and platform optimizations.
I enjoy collaborating with teams and clients to create effective digital marketing campaigns and streamline sales operations. My expertise spans Shopify, Amazon, WooCommerce, and various other platforms, and I thrive on delivering measurable growth and improved conversion rates.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
E-commerce Operations Manager at Nusrah LTD UK
September 1, 2022 - June 21, 2024Achieved 40% quarterly sales growth by managing multi-platform operations across Shopify, Amazon, and eBay. Launched three custom Shopify stores reducing cart abandonment by 25%. Improved web performance by enhancing site speed and mobile optimization, resulting in a 30% Core Web Vitals score improvement. Increased Amazon organic visibility by 50% through optimizing A+ content and product listings. Developed custom Liquid templates and integrated third-party apps to boost user experience. Streamlined inventory and e-commerce operations across platforms.
Digital Commerce Consultant at Earningmums.com
May 1, 2024 - June 21, 2024Provided strategic e-commerce consulting and digital marketing solutions to growing businesses. Migrated clients from legacy platforms to WooCommerce improving site performance by 45%. Implemented SEO strategies that increased organic traffic by 60%. Executed marketing strategies yielding a 35% revenue increase. Optimized sales funnels and improved customer acquisition processes.
E-commerce Specialist at Baytuljameel Stores UK
April 1, 2023 - June 30, 2023Delivered a fully functional WordPress-WooCommerce store within six weeks. Customized theme architecture to match brand guidelines and improved user experience. Optimized 200+ product listings for enhanced search visibility and sales performance. Established e-commerce operational infrastructure and processes.
E-commerce Manager at Laptop Bags NG
June 1, 2015 - March 31, 2023Managed end-to-end e-commerce operations for 8 years scaling from startup to established market presence. Led digital marketing campaigns integrating Google Ads, Facebook, and email marketing. Optimized supply chain and inventory reducing fulfillment errors by 40%. Used data analytics and custom reports to inform strategic decisions and identify growth opportunities. Enhanced customer experience with live chat support and review systems, boosting satisfaction by 30%. Managed product catalog, pricing, and sales operations.
Education
MSc at BPP University, London
January 1, 2021 - December 31, 2022MSc at University of Lagos
January 1, 2014 - December 31, 2016BSc at University of Lagos
January 1, 2010 - December 31, 2014Qualifications
Google Digital Marketing & E-commerce Professional Certificate
January 1, 2023 - December 31, 2023Google Digital Marketing Specialization - Customer Acquisition & Engagement
January 1, 2023 - December 31, 2023HubSpot SEO Certification
January 1, 2023 - December 31, 2023Industry Experience
Retail, Software & Internet, Consumer Goods, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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