Available to hire
I am an experienced Marketing and Communications professional with a passion for creating engaging digital campaigns that resonate with diverse audiences. I specialise in social media management, content creation, and project coordination, and I enjoy delivering results that align with organisational goals. My background in digital marketing helps me to stay on top of industry trends and execute impactful strategies.
I take pride in my ability to craft compelling content and manage cross-functional tasks while fostering collaboration and communication. I’m always eager to learn and grow, and I value creativity and problem-solving in every project I take on.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Marketing & Communications Coordinator at Hertfordshire Music Service (Hertfordshire County Council)
October 1, 2024 - June 7, 2024Manage social media platforms and create engaging content to increase follower counts and interaction rates. Design and develop promotional materials aligned with branding guidelines for campaigns and events. Publish bulletins on the intranet to keep staff informed and draft targeted email campaigns to parents and stakeholders with strong engagement metrics. Coordinate promotional activities for events including galas, music sessions, concerts, and educational programs. Assist in planning and execution of projects, managing daily operations including scheduling, reporting, and record keeping for marketing activities.
Clearing Admission Advisor at Middlesex University
July 1, 2024 - September 30, 2024Processed student applications and efficiently managed university admissions live chat to provide accurate assistance. Handled inquiries from UCAS and non-UCAS applicants, guiding them on courses and alternative entry pathways. Used organizational skills for data management, student engagement, and administrative coordination to support enrollment targets and improve student satisfaction.
Communications Intern - Student Hub Project at Middlesex University
May 1, 2024 - June 30, 2024Supported the Student Communications Team with student-facing communications on the Student Hub project by creating visuals for social media posts and email headers. Collaborated across faculties to repurpose content for social media and localized channels. Tested content and platform functionality, attended stakeholder meetings, took notes, followed up on actions, and monitored message responses on all channels.
Marketing Intern - MA Place Branding at Middlesex University
March 1, 2024 - May 31, 2024Created a market research database identifying 500+ potential contacts in key organizations like UNESCO, UNDP, and c40 Cities Network. Developed and implemented a CRM system to streamline communications and enhance engagement with prospective students. Executed online and social media outreach initiatives, increasing brand visibility with a 20% rise in inquiries. Conducted research on industry opportunities, securing profile-building chances in marketing, tourism, and urbanism sectors. Assisted with LinkedIn campaigns and engaging video content creation for social platforms.
Social Media Content Creator at The Phoenix Pledge (Non-Profit Organisation)
October 1, 2023 - February 29, 2024Crafted compelling and informative social media content advocating against gender-based violence reaching over 1000 individuals. Transformed complex information into accessible formats using visual, oral, and written media to engage and educate. Produced engaging posts and impactful graphics, resulting in a 50% increase in awareness, sharing survivor stories, promoting events, and facilitating successful fundraising.
Junior Social Media Specialist at Miraaj (Apparel Brand)
December 1, 2021 - October 31, 2022Created PDF sub-formats tailored to specific requirements, improving communication efficiency and professionalism, leading to a 25% reduction in response time to client inquiries. Led development and execution of successful social media campaigns, increasing brand reach and engagement by 40%. Aligned multimedia content such as videos, testimonials, graphics, and blogs with brand style and tone. Managed social media presence using Canva and engaged with customers, improving positive interactions and brand sentiment by 25%. Analyzed data to optimize content types, improving overall social media performance by 20%.
Marketing & Communications Coordinator at Hertfordshire Music Service (Hertfordshire County Council)
October 1, 2024 - June 7, 2024Manage social media platforms and create engaging content, resulting in increased followers and interaction rates. Design and develop promotional materials aligned with branding guidelines. Publish bulletins on the intranet and distribute targeted email campaigns with strong engagement. Coordinate promotional activities for various events and assist in project planning and daily operations including scheduling and reporting.
Clearing Admission Advisor at Middlesex University, London, UK
July 1, 2024 - September 30, 2024Processed applications for prospective students while managing university admissions live chat for timely assistance. Handled inquiries from potential applicants regarding courses and entry pathways. Utilized organisational skills for data management, student engagement, and administrative coordination to support enrollment targets and improve satisfaction.
Communications Intern - Student Hub Project at Middlesex University, London, UK
May 1, 2024 - June 30, 2024Supported student-facing communications by creating visuals for written communications and repurposing content across faculties for social media and local channels. Tested content on the new platform, followed up on stakeholder actions, and monitored message replies on multiple channels.
Marketing Intern - MA Place Branding at Middlesex University, London, UK
March 1, 2024 - May 31, 2024Created a market research database identifying over 500 professional contacts. Developed and implemented a CRM system to streamline communication and enhance prospective student engagement. Executed online outreach initiatives increasing brand visibility and inquiries by 20%. Conducted research on conferences and media, securing profile-building opportunities and assisted with LinkedIn campaigns and video content creation.
Social Media Content Creator at The Phoenix Pledge (Non-Profit Organisation), London, UK
October 1, 2023 - February 29, 2024Crafted social media content advocating against gender-based violence reaching over 1000 individuals. Transformed complex information into accessible formats across mediums. Produced posts and graphics resulting in 50% increase in awareness, shared survivor stories, promoted events, and supported successful fundraising campaigns.
Junior Social Media Specialist at Miraaj (Apparel Brand) - Lahore, Pakistan
December 1, 2021 - October 31, 2022Created sub-formats for communication enhancing efficiency and professionalism, reducing response time by 25%. Led social media marketing campaigns resulting in a 40% increase in brand reach and engagement. Aligned multimedia content to match brand style. Managed social media presence using Canva and increased positive customer interactions by 25%. Analysed data to optimize content types increasing performance by 20%.
MARKETING & COMMUNICATIONS COORDINATOR at Hertfordshire Music Service (Hertfordshire County Council)
October 1, 2024 - PresentManage social media platforms and create engaging content that has increased follower counts and boosted interaction rates. Design and develop high-quality promotional materials aligned with branding guidelines. Publish staff bulletins and distribute targeted email campaigns to parents, schools, and stakeholders achieving strong open and click-through rates. Coordinate promotional activities for events and music educational programs. Assist in planning and execution of projects with scheduling, reporting, and marketing records management.
CLEARING ADMISSION ADVISOR at Middlesex University, London, UK
September 30, 2024 - July 26, 2025Processed applications for prospective students and managed admissions live chat platforms for timely assistance. Handled inquiries from potential applicants, guiding them on courses and alternative pathways. Utilized organisational skills for data management, student engagement, and administrative coordination to support enrollment targets and improve satisfaction.
COMMUNICATIONS INTERN- STUDENT HUB PROJECT at Middlesex University, London, UK
June 30, 2024 - July 26, 2025Supported Student Communications Team with student-facing communications for the Student Hub project. Created visuals for social media posts and email headers. Repurposed content for social media and localised channels. Tested content functionality, attended stakeholder meetings, took notes, followed up on actions, and monitored message responses.
MARKETING INTERN- MA PLACE BRANDING at Middlesex University, London, UK
May 31, 2024 - July 26, 2025Created market research database identifying 500+ professional contacts. Developed and implemented CRM system to streamline communication and enhance engagement. Executed social media outreach increasing brand visibility and inquiries by 20%. Conducted research on conferences and media to secure profile-building opportunities. Assisted in LinkedIn campaigns and video content creation.
SOCIAL MEDIA CONTENT CREATOR at The Phoenix Pledge (Non-Profit Organisation), London, UK
February 29, 2024 - July 26, 2025Crafted social media content advocating against gender-based violence, reaching over 1000 individuals. Transformed complex information into accessible visual, oral, and written formats. Produced posts and graphics resulting in a 50% increase in awareness, shared survivor stories, promoted events, and supported fundraising.
JUNIOR SOCIAL MEDIA SPECIALIST at Miraaj (Apparel Brand) - Lahore, Pakistan
October 31, 2022 - July 26, 2025Created tailored PDF sub-formats improving communication efficiency and reducing client response time by 25%. Led social media marketing campaigns resulting in a 40% increase in brand reach and engagement. Developed multimedia content aligned to brand tone. Managed social media presence via Canva, increasing positive customer interactions by 25%. Analyzed data to optimize content, improving social metrics by 20%.
Education
MSc. Digital Marketing at Middlesex University - London
January 1, 2023 - February 29, 2024Bachelor of Arts at Pakistan Institute of Fashion and Design - Lahore, Pakistan
January 1, 2015 - May 31, 2018MSc at Middlesex University - London
January 1, 2023 - February 29, 2024Bachelor of Arts at Pakistan Institute of Fashion and Design - Lahore, Pakistan
January 1, 2015 - May 31, 2018MSc. Digital Marketing at Middlesex University - London
January 1, 2023 - February 29, 2024Bachelor of Arts at Pakistan Institute of Fashion and Design - Lahore, Pakistan
January 1, 2015 - May 31, 2018Qualifications
Google Analytics GA4
January 1, 2023 - December 31, 2023Effective Marketing Strategy (Semrush)
January 1, 2023 - December 31, 2023Social Media Marketing (HubSpot Academy)
January 1, 2023 - December 31, 2023Advanced Consumer Behavior (LinkedIn Learning Certificate of Completion)
January 1, 2023 - December 31, 2023Digital Marketing Foundations (LinkedIn Learning Certificate of Completion)
January 1, 2023 - December 31, 2023Digital Marketing Internship Programme (By Girls in Marketing)
January 1, 2023 - December 31, 2023Fashion Design and Draping, École de la Chambre Syndicale de la Couture Parisienne, France
June 1, 2015 - June 30, 2015Google Analytics GA4
January 1, 2023 - December 31, 2023Effective Marketing Strategy (Semrush)
January 1, 2023 - December 31, 2023Social Media Marketing (HubSpot Academy)
January 1, 2023 - December 31, 2023Advanced Consumer Behavior (LinkedIn Learning Certificate of Completion)
January 1, 2023 - December 31, 2023Digital Marketing Foundations (LinkedIn Learning Certificate of Completion)
January 1, 2023 - December 31, 2023Fashion Design and Draping, École de la Chambre Syndicale de la Couture Parisienne, France - (Two weeks) June,2015
June 1, 2015 - June 14, 2015Google Analytics GA4
January 11, 2030 - July 26, 2025Effective Marketing Strategy (Semrush)
January 11, 2030 - July 26, 2025Social Media Marketing (HubSpot Academy)
January 11, 2030 - July 26, 2025Advanced Consumer Behavior (LinkedIn Learning Certificate of Completion)
January 11, 2030 - July 26, 2025Digital Marketing Foundations (LinkedIn Learning Certificate of Completion)
January 11, 2030 - July 26, 2025Digital Marketing Internship Programme (By Girls in Marketing)
January 11, 2030 - July 26, 2025Fashion Design and Draping, École de la Chambre Syndicale de la Couture Parisienne, France - (Two weeks)
June 1, 2015 - June 14, 2015Industry Experience
Education, Non-Profit Organization, Media & Entertainment, Retail, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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