Available to hire
Hi, I’m Laura Iannone, a multilingual and internationally-oriented social media manager based in Milan. I have over 16 months of experience managing and scaling digital brand identities across multiple platforms, with a strong focus on engagement growth and creative content creation. I’m passionate about using my background in research and hybrid skillset to develop strategic roles where storytelling, performance, and innovation converge.
I thrive in fast-paced international environments and enjoy collaborating with diverse teams to bring campaigns to life and improve deliverables. My goal is to continue growing as a digital strategist or media analyst, always aiming to create impactful and engaging digital experiences.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced
Russian
Advanced
Work Experience
Social Media Manager at Woodward Agency
June 1, 2014 - June 30, 2016Strategic ideation and management; development of campaigns tailored to fit brand voice, platforms, audience, and KPIs. Analysis and optimization; monitoring insights and reporting, pitching to clients aimed at improving performance and management of briefs based on client feedback.
Social Media Manager at Bakery Per
February 1, 2012 - August 31, 2014Performance analysis, reporting, monitoring growth, pitching, and implementing new strategies to improve deliverables. Building online presence; planning and creating engaging content and lead generation through paid and organic campaigns. Editorial planning, content creation and brand storytelling, benchmarking and crafting brand identity.
Social Media Manager at Gd Logrour
February 1, 2010 - August 31, 2012Performance optimization, community management, paid campaigns with stakeholders; led generation. Creative content creation, management of editorial plans, video/photo content creation and editing; collaboration between teams and influencers.
Social Media Manager at Zulwir Berabad Uriel
April 1, 2008 - July 31, 2010Online presence development; increasing profile awareness and reach. Creative content creation; writing copy and articles, content and campaigns for lead generation. Community and stakeholder management; community management and paid campaigns.
Internship - Social Media Manager at Woonder Agency, Milan, Italy
June 30, 2023 - July 15, 2025Strategic ideation and management including campaign development tailored to fit the brand tone of voice, platforms, audience, and KIP. Analysis and optimization, monitoring insights and reporting, pitching to clients aimed at improving performance and management of briefs based on client's feedback. Handled team cooperation strategies and first interactions with new clients. Created content such as writing copies, articles, blogs, and LinkedIn posts in areas including food, hospitality, fashion, and beauty.
Social Media Manager & Copywriter at Bakery Mera, Borgonovo, Italy
February 28, 2023 - July 15, 2025Performed performance analysis and reporting: monitored growth, perception, and pitched new strategies to improve deliverables. Built online presence by planning and creating engaging content and lead generation through paid and organic campaigns. Editorial planning, content creation, and brand storytelling including benchmarking and crafting brand identity.
Social Media Manager & Copywriter at Et Liguoro, Milan, Italy
September 30, 2022 - July 15, 2025Managed performance optimization including community management, paid campaigns, PR with stakeholders and leads generation. Created editorial plans, video/photo content creation and editing, collaboration between teams and influencers.
Social Media Manager & Copywriter at Writer Barbara Riboni, Milan, Italy
September 30, 2022 - July 15, 2025Managed online presence development by increasing profile awareness and reach. Created content by writing copy and articles, along with content and campaigns for lead generation. Managed community and stakeholders including community management and PR with fans.
Internship - Social Media Manager at Woonden Agency
June 30, 2023 - July 18, 2025Strategic ideation and management: development of campaigns tailored to fit the brand tone of voice, platforms, audience and KIP. Analysis and optimization: monitoring of insights and reporting/ pitching to clients aimed at improving performance and management of briefs based on client's feedback. Handling team cooperation strategies and first interactions with new clients. Creative content creation: writing copies, articles, blogs, and LinkedIn posts for food, hospitality, fashion, and beauty.
Social Media Manager & Copywriter at Bakery Mera
February 28, 2023 - July 18, 2025Performance analysis/ reporting: monitor growth/ perception and pitching new strategies to improve deliverables. Building online presence: planning and creating engaging content and lead generation through paid and organic campaigns. Editorial planning, content creation and brand storytelling: benchmarking and crafting brand identity.
Social Media Manager & Copywriter at De Liguoro
September 30, 2022 - July 18, 2025Performance optimization: community management, paid campaigns, PR with stakeholders, and lead generation. Creative content creation: management of editorial plans, video/photo content creation and editing, collaboration between teams, and influencers.
Social Media Manager & Copywriter at writer Barbara Riboni
September 30, 2022 - July 18, 2025Online presence development: increasing profile awareness and reach. Creative content creation: writing copy and articles, content and campaigns for lead generation. Community and stakeholders management: community management and PR with fans.
Education
Master's Degree at Bred University
January 1, 2010 - December 31, 2011Master's Degree at University of Bergamo
January 1, 2007 - December 31, 2008Bachelor's Degree at University of Milan
January 1, 2002 - December 31, 2005Master's Degree at Breda University, NL
January 1, 2023 - December 31, 2024Master's Degree at University of Bergamo, IT
January 1, 2021 - December 31, 2023Bachelor's Degree at University of Milan, IT
January 1, 2017 - December 31, 2021Master's Degree at Breda University, NL
January 1, 2023 - December 31, 2024Master's Degree at University of Bergamo, IT
January 1, 2021 - December 31, 2023Bachelor's Degree at University of Milan, IT
January 1, 2017 - December 31, 2021Qualifications
Research on Olfactory Integration in AV Son
January 1, 2018 - December 31, 2018Winner of European Institute for Commercial Communications "Graduation Competition"
January 1, 2018 - December 31, 2018Research on AV Presented at the International Metaverse Conference
January 1, 2018 - December 31, 2018Winner Team of Innovation Contest for Bombay Benolux
January 1, 2017 - December 31, 2017Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Retail, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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