Culture day session
Chrisie Creese
Published
I designed and delivered a two-hour Culture Day course for the Quick Lane network that focused on strengthening customer-centric behaviours and team mindsets. The business needed a short, high-impact session that helped staff understand how internal culture directly affects customer experience and commercial results.
To help employees understand that everyday actions, language, and behaviours, not posters or slogans, shape culture, I began by defining the course outcome. I then curated powerful, relatable quotes from respected business leaders to anchor the core messages and challenge existing attitudes. These quotes helped participants understand the link between value, consistency, and customer loyalty.
Culture day slides – Quotes:
The session was structured into three parts. The first explored what culture is and dispelled the idea that it is owned by management. Participants reflected on how culture manifests itself in various aspects such as tone of voice, problem-solving, standards, and the way teams communicate with customers.
The second section introduced customer experience principles. Using industry examples, we discussed how successful brands build loyalty and how poor internal communication or behaviour can undermine customer trust. This created a shared understanding that culture is measurable through customer perception.
The final section focused on application. Teams identified behaviours that supported or damaged the desired culture and agreed on simple, repeatable habits that could be implemented immediately. This phase turned abstract ideas into clear actions.
I used interactive questions, short activities and discussion prompts to keep engagement high. The course was delivered face-to-face but designed so it could be rolled out consistently across the network. Participants left with a practical mindset shift: culture is not “what we say”, but “what we repeatedly do”.
This project demonstrated my ability to turn organisational values into learning experiences that influence behaviour, strengthen ownership and directly support customer outcomes.