I am a senior L&D consultant with 20+ years’ experience in designing and delivering strategic learning programmes across compliance-heavy and regulated sectors. Skilled in reviewing organisational capability, refreshing competency frameworks, and building digital and blended learning pathways aligned to business goals. I am currently operating CASA Creative Learning Ltd delivering design and consultancy and now seeking to bring this experience into a long-term permanent role. I am fully equipped with Articulate Rise, Storyline, Camtasia, and voiceover tools including Murf. I have a strong remote delivery setup with stakeholder engagement across UK-wide teams.

Christina "Chrisie" Creese

PRO

I am a senior L&D consultant with 20+ years’ experience in designing and delivering strategic learning programmes across compliance-heavy and regulated sectors. Skilled in reviewing organisational capability, refreshing competency frameworks, and building digital and blended learning pathways aligned to business goals. I am currently operating CASA Creative Learning Ltd delivering design and consultancy and now seeking to bring this experience into a long-term permanent role. I am fully equipped with Articulate Rise, Storyline, Camtasia, and voiceover tools including Murf. I have a strong remote delivery setup with stakeholder engagement across UK-wide teams.

Available to hire

I am a senior L&D consultant with 20+ years’ experience in designing and delivering strategic learning programmes across compliance-heavy and regulated sectors. Skilled in reviewing organisational capability, refreshing competency frameworks, and building digital and blended learning pathways aligned to business goals.

I am currently operating CASA Creative Learning Ltd delivering design and consultancy and now seeking to bring this experience into a long-term permanent role. I am fully equipped with Articulate Rise, Storyline, Camtasia, and voiceover tools including Murf. I have a strong remote delivery setup with stakeholder engagement across UK-wide teams.

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Language

English
Fluent

Work Experience

Founder and Leader at CASA Creative Learning Ltd
August 1, 2020 - June 21, 2024
Oversaw day-to-day operations with a strong focus on budget management and profit and loss accountability. Specialised in instructional design and the development of both face-to-face and online learning solutions. Delivered innovative approaches tailored to client requirements across a range of sectors. I have effectively utilised advanced Salesforce, CMS, LMS platforms, and Microsoft Office tools in my work. ➡️ Impact: Support organisations in achieving sustainable growth and measurable performance improvement.
Learning Designer at CASA | 5Lamps | NETWORK Rail, LNA
June 1, 2025 - June 21, 2024
Designed and developed blended learning and eLearning content for engineering teams to address safety and compliance requirements. Led training needs analyses and instructional design for courses delivered via the Moodle LMS. ➡️ Impact: Produced competency-based learning aligned with Network Rail’s safety vision, awarding formal recognition upon completion and improving compliance standards.
Learning Designer at PSR | NETWORK Rail
July 1, 2023 - April 30, 2025
Designed and developed blended learning and eLearning content for engineering teams to address safety and compliance requirements. Led training needs analyses and instructional design for courses delivered via the Moodle LMS. ➡️ Impact: Produced competency-based learning aligned with Network Rail’s safety vision, awarding formal recognition upon completion and improving compliance standards.
eLearning Developer at CASA | Ideal
May 1, 2023 - June 30, 2023
Developed Adobe Captivate eLearning modules for Guy’s Hospital to support Epic software training and ensure compliance with medical records requirements. ➡️ Impact: Improved adoption of the Epic system and enhanced compliance in medical records management.
Learning and Development Specialist at CASA | HSS | Jersey General Hospital
February 1, 2023 - June 30, 2023
Designed and developed 74 Quick Learning Guides, 69 modules, and 80 video edits to support MAXIMS software training. Built all digital courses using Articulate 360 and Camtasia. Oversaw digital learning content management and coordinated external contractors. ➡️ Impact: Delivered over 200 assets for a large-scale training rollout, ensuring consistent quality, timely delivery, and effective user adoption.
Learning Analyst at The Vertex Company
April 1, 2022 - December 31, 2022
Provided DSAT-compliant training analysis and design solutions for the Royal Navy and its Submarine Service. Delivered blended learning programmes that integrated a range of technologies and instructional methods. ➡️ Impact: Enhanced operational readiness and consistency of training delivery across highly specialised naval teams.
Learning Experience Designer at Simply health & Denplan
March 1, 2021 - April 30, 2022
Supported the launch of a new LMS by designing interactive, accessible, and inclusive digital content using Articulate and Adobe tools. ➡️ Impact: Contributed to improved learner engagement and smoother system adoption organisation-wide.
Digital Learning Developer at Babington
October 1, 2020 - March 31, 2021
Developed digital media and blended learning solutions for commercial and government-funded apprenticeship programmes using the Moodle LMS. (finance and housing) ➡️ Impact: Delivered scalable, cost-effective training that improved learner accessibility and programme outcomes across multiple sectors.
Learning & Development Design Manager at GP Strategies | Europe
June 1, 2019 - August 31, 2020
Managed outsourced developers and designed leadership programs for internal and franchise teams. Developed and managed Moodle LMS. Led redesign of induction programme that improved onboarding efficiency and employee confidence.
Director | Instructional Designer | Business Coach at CASA Performance Solutions Ltd
October 1, 2018 - July 31, 2019
Delivered L&D strategy, instructional design and blended learning solutions across sectors. Facilitated workshops and developed eLearning/LMS-hosted content. Worked as associate for Quick Lane through GP Strategies.
Senior Learning and Development Business Partner at Eldon Insurance
June 1, 2018 - September 30, 2018
Designed strategic leadership programs for teams in the UK, South Africa, and Gibraltar.
Leadership Consultant at RTS Group | Automotive
November 1, 2016 - June 30, 2018
Provided executive coaching to Mazda dealership networks supporting cultural change programmes. Delivered 200 bespoke learning solutions to develop leadership, behaviour, and soft skills.
Learning & Development Design Manager at Inchcape Ltd UK
April 1, 2011 - November 30, 2016
Designed compliance training and leadership workshops, driving measurable performance improvements.
National Technical Sales Training Manager at Home Retail Group (Homebase)
March 1, 2007 - April 30, 2011
Launched accredited room planning and leadership programmes, increasing team engagement and ATV.
Deputy Manager at PC World
April 1, 2003 - April 30, 2007
Supported £33 million turnover store operations with a full-time equivalent of 75 staff. Managed teams, ensured compliance, and maintained high customer service standards.
Divisional Training Manager at Comet
January 1, 2002 - December 31, 2003
Led team of 6 trainers delivering UK-wide onboarding, sales, and product training for customers and staff.
General Store Manager at Comet
January 1, 2001 - December 31, 2002
Led a team of six trainers delivering UK-wide onboarding, sales, and product training for both customers and staff. The impact of this initiative was an improvement in training reach and consistency across the UK, which enhanced both customer satisfaction and employee capability.
General Store Manager at Powerhouse
January 1, 1992 - December 31, 2001
Progressed from Sales Supervisor to General Store Manager, leading teams and managing sales, stock, and store operations across multiple UK locations. ➡️ Impact: Demonstrated career progression and leadership capability and delivered consistent commercial results across diverse retail environments.
Instructional Designer at CASA | HSS | Jersey General Hospital
February 1, 2023 - June 1, 2023
Designed 74 Quick Learning Guides and 69 modules for MAXIMS software. Built all content using Articulate 360 and Camtasia.
Instructional Designer – Fixed-term at The Vertex Company
April 1, 2022 - December 1, 2022
Delivered DSTAF-compliant blended learning for Royal Navy submarine division. Provided full training analysis and design documentation.
Learning Experience Designer at Simplyhealth & Denplan
March 1, 2021 - April 1, 2022
Designed accessible digital learning content for new LMS rollout.
L&D Design Manager at GP Strategies | Europe
June 1, 2019 - August 1, 2020
Managed developers and designed leadership programmes across Europe. Led induction redesign and managed Moodle LMS.
Director | Instructional Designer at CASA Performance Solutions Ltd
October 1, 2018 - July 1, 2019
Delivered strategy and digital learning solutions for multiple sectors.
Senior L&D Business Partner at Eldon Insurance
June 1, 2018 - September 1, 2018
Designed strategic leadership programmes across UK, SA, and Gibraltar.
Leadership Consultant at RTS Group
November 1, 2016 - June 1, 2018
Delivered executive coaching and 200+ bespoke leadership solutions.
L&D Design Manager at Inchcape Ltd UK
April 1, 2011 - November 1, 2016
Designed leadership and compliance programmes with measurable impact.
Technical Sales Training Manager at Home Retail Group (Homebase)
March 1, 2007 - April 1, 2011
Launched accredited training increasing engagement and sales performance.

Education

CDLP: Professional Diploma – Certified Digital Learning Professional at Glasgow Caledonian University and DLI Dublin
January 11, 2030 - September 15, 2025
CIPD: Diploma in Learning & Development at CIPD
January 11, 2030 - September 15, 2025
Diploma - Practical Emotional Intelligence at Cirencester collage
April 1, 2005 - September 16, 2005
Certificate : Equality, Diversity and inclusion at Somerset college
February 6, 2006 - August 25, 2006
Professional Diploma (Level 5) – Certified Digital Learning Professional (CDLP) at Glasgow Caledonian University
January 11, 2030 - September 16, 2025

Qualifications

Accredited Practitioner - Margerison-McCann Team Leadership Systems Accreditation
January 1, 2014 - December 31, 2014
CAD - Design Certification
January 1, 2007 - December 31, 2007
CDLP - Certified Digital Learning Professional (CDLP)
January 11, 2030 - September 15, 2025
Diploma Practical Emotional Intelligence
April 2, 2005 - September 20, 2005
Certificate in Equality, Diversity, and Inclusion (was called Equality and Diversity)
February 4, 2006 - August 25, 2006
CIPD Diploma in Learning & Development
January 31, 2011 - September 24, 2012
Diploma (Level 5) in Professional Digital Design
January 11, 2030 - January 1, 2024
CIPD Diploma in Learning and Development
January 11, 2030 - January 1, 2011
Accredited Practitioner - Margerison-McCann Team Leadership Systems Accreditation
January 1, 2014 - December 4, 2025
Level 3 - Practical Emotional Intelligence Diploma
January 1, 2006 - December 31, 2006
Level 2 - Equality and Diversity Certification
January 1, 2008 - December 4, 2025
CAD - Design Certification
January 1, 2007 - December 4, 2025
Diploma (Level 5) in Professional Digital Design
January 11, 2030 - January 1, 2024
CIPD Diploma in Learning and Development
January 11, 2030 - January 1, 2011
Accredited Practitioner - Margerison-McCann Team Leadership Systems Accreditation
January 1, 2014 - December 4, 2025
Level 3 - Practical Emotional Intelligence Diploma
January 1, 2006 - December 31, 2006
Level 2 - Equality and Diversity Certification
January 1, 2008 - December 4, 2025
CAD - Design Certification
January 1, 2007 - December 4, 2025

Industry Experience

Government, Retail, Financial Services, Healthcare, Transportation & Logistics, Education, Professional Services, Software & Internet
    paper Culture day session
    I designed and delivered a two-hour Culture Day course for the Quick Lane network that focused on strengthening customer-centric behaviours and team mindsets. The business needed a short, high-impact session that helped staff understand how internal culture directly affects customer experience and commercial results. To help employees understand that everyday actions, language, and behaviours, not posters or slogans, shape culture, I began by defining the course outcome. I then curated powerful, relatable quotes from respected business leaders to anchor the core messages and challenge existing attitudes. These quotes helped participants understand the link between value, consistency, and customer loyalty. Culture day slides – Quotes: The session was structured into three parts. The first explored what culture is and dispelled the idea that it is owned by management. Participants reflected on how culture manifests itself in various aspects such as tone of voice, problem-solving, standards, and the way teams communicate with customers. The second section introduced customer experience principles. Using industry examples, we discussed how successful brands build loyalty and how poor internal communication or behaviour can undermine customer trust. This created a shared understanding that culture is measurable through customer perception. The final section focused on application. Teams identified behaviours that supported or damaged the desired culture and agreed on simple, repeatable habits that could be implemented immediately. This phase turned abstract ideas into clear actions. I used interactive questions, short activities and discussion prompts to keep engagement high. The course was delivered face-to-face but designed so it could be rolled out consistently across the network. Participants left with a practical mindset shift: culture is not “what we say”, but “what we repeatedly do”. This project demonstrated my ability to turn organisational values into learning experiences that influence behaviour, strengthen ownership and directly support customer outcomes.
    paper GDPR for managers
    Project Description The client needed a short GDPR awareness course designed specifically for managers. The aim was not to teach legal detail but to provide managers a clear understanding of what GDPR is, why it matters, and what they must do when handling personal data in everyday work. The original material was incomplete and unstructured, so it needed to be redesigned into a concise and engaging session. My role was to turn the client’s draft notes into a complete training product ready for delivery. I organised the content, simplified the messages, and added interaction points so managers could explore and apply information rather than passively read it. The focus was on practical responsibility, not legislation. I created a GDPR presentation written in plain language, explaining the purpose of GDPR, how personal data should be handled, and where managerial accountability sits. The presentation used relatable examples to show how GDPR affects decision-making and communication in real situations. I then developed a manager accountability framework. This transformed complex GDPR expectations into six clear responsibilities: collecting only necessary data, securing information, promoting safe staff behaviour, reporting breaches, managing data retention and disposal, and supporting individual data rights. This gave managers clarity on what GDPR compliance looks like in practice. To build confidence, I added a scenario-based activity. Managers reviewed realistic workplace examples, identified risks and decided whether their actions were compliant. It helped them apply the framework, recognise common mistakes, and choose appropriate responses. I also created a short knowledge check quiz to reinforce understanding of key areas, such as data breaches, subject access requests, and retention rules. This confirmed that the core messages were understood. My instructional design approach focused on turning regulatory content into simple, usable actions. I removed unnecessary jargon and highlighted behaviours that managers can directly influence. By using scenarios and reflection, the training encouraged managers to examine real conversations and decisions, rather than memorising rules. The final output was a complete, white-label GDPR package that included a presentation, an accountability framework, activities, and assessments. Without further development, it can now be delivered by managers, trainers, or HR teams. The program gives organisations a clear and consistent way to communicate GDPR responsibilities and supports the safer handling of personal data. This project shows my ability to take compliance content and convert it into an accessible, practical learning experience that improves behaviour, reduces risk and strengthens organisational confidence in GDPR.
    paper Coaching Course
    Project Overview: Coaching Programme for Managers I designed a complete, ready-to-deliver coaching program to help managers build confidence and capabilities while supporting, developing, and empowering their teams. The program introduces coaching fundamentals, teaches the GROW model, and provides structured practice to embed skills over time. What the Programme Includes: Coaching Course and Agenda The core presentation outlines the full coaching journey, including what coaching is, how adults learn, and how the GROW model supports real conversations. It introduces key concepts, such as the learning cycle, the cone of learning, and the levels of support managers can provide. Coaching course v1.1 - WHITE LABEL This provides managers with a framework to understand the importance of coaching before teaching them how to implement it. GROW Coaching Practice Activity, You created a structured activity where managers coach each other using the GROW model. The activity uses real situations instead of artificial scripts, making the practice feel authentic and practical. It includes clear steps, timings and outcomes for the trainer to facilitate with confidence GROW Coaching Model Activity: The activity prepares managers to ask better questions, listen deeply and support ownership, not dependency. Coaching Handout – GROW Model To support managers after the course, you produced a handout that breaks down each part of the GROW model into purpose and example coaching questions. This helps managers structure their conversations in the workplace and reinforces independent learning. GROW Coaching Model Handout: This handout doubles as a coaching prompt sheet that prevents managers from slipping back into “telling people what to do”. Programme Flow: Your coaching program guides managers through the following steps: Understanding coaching Developing a coaching mindset Learning the GROW model Applying coaching to real situations Reflecting and improving over time I also incorporated follow-up sessions to encourage managers to apply coaching immediately and review their successes and challenges after two weeks. Coaching course v1.1 - WHITE LA… What Makes This Project Valuable: The solution is not a set of slides; it is a complete coaching system that: Teaches the foundations of coaching Provides a simple, practical model managers can use immediately Builds confidence through real-world practice Supports long-term behaviour change with follow-up activities Gives managers tools they can rely on after the session It turns coaching from an abstract concept into an everyday management behaviour. In Summary: I designed a self-contained coaching programme that: Educates → Demonstrates → Practises → Reinforces Managers leave with understanding, tools and confidence, not theory.
    paper Coaching

    Coaching for Managers – Course Overview

    The aim of this course is to equip managers with coaching skills that improve performance, develop team capability and reduce dependency on managerial problem-solving. Managers will learn how to use coaching techniques to motivate staff, support decision-making and encourage ownership of actions.

    Learning Outcomes
    By the end of the course, managers will be able to:
    • Explain what coaching is and how it differs from mentoring and managing
    • Use a structured coaching model such as GROW
    • Ask effective, open questions and listen without interrupting
    • Give feedback that drives accountability
    • Manage resistance and emotions professionally

    Coaching Model
    The course uses the GROW model, a simple structure for coaching conversations:
    G – Goal (define the desired outcome)
    R – Reality (understand the current situation)
    O – Options (explore possible ways forward)
    W – Will/Way forward (agree action)

    Course Duration
    1 day (6 hours plus breaks)

    Course Modules

    Module 1. Introduction to Coaching – 45 mins
    Defines coaching, highlights benefits for managers and teams, and establishes expectations.
    Activity: Group discussion on positive coaching experiences.

    Module 2. The Coaching Mindset – 60 mins
    Covers curiosity, trust, psychological safety, listening levels and open questions.
    Activity: Paired listening exercise with no interruptions.

    Break – 15 mins

    Module 3. The GROW Model – 90 mins
    Step-by-step practice using the model to shape coaching questions.
    Activity: Rewrite directive statements into coaching questions.

    Lunch – 45–60 mins

    Module 4. Coaching in Practice – 90 mins
    Applies coaching to real workplace issues: performance gaps, behaviour change and emotional responses.
    Activity: Paired role plays using GROW. Each person coaches and observes.

    Module 5. Feedback and Accountability – 45 mins
    Shows how to close coaching conversations, maintain momentum and use follow-up structures.
    Activity: Create a 7-day coaching follow-up plan for a real team member.

    Module 6. Action Planning and Close – 45 mins
    Managers identify their first coaching opportunity, potential barriers and next steps.
    Output: A completed Coaching Action Card.

    Course Design Principles:
    To embed coaching in the workplace, the course uses real scenarios, practical tools and repeated practice. Scenarios include missed deadlines, reluctance to change and high performers wanting growth. Managers receive templates, including a growth worksheet, sample questions, a conversation script, and a coaching log.
    Coaching is skill-based, so the course includes role plays, breakout discussions, observation checklists and peer feedback. At least 40% of the time is spent practising.
    Success is measured through self-reflection, live coaching demonstrations and a post-course assignment. An optional 30-day check-in helps reinforce behaviours.

    paper Course: Leadership & Culture – 1-Day Workshop

    Overview
    This interactive, one-day workshop was designed to help leaders understand the powerful connection between leadership and organisational culture. The course explored how leadership behaviours shape employee engagement, customer experience, and overall business performance.

    Objectives
    By the end of the workshop, participants were able to:

    Recognise the role of leaders in shaping and sustaining organisational cultures.
    Understand the six levels of culture: (vision, values, practices, people, narrative, place).
    Be strategic and intentional about their leadership brand.
    Boost employee engagement through communication, authenticity, and trust.
    Embed cultural values into daily operations and decision-making.

    Structure & Activities
    The programme combined trainer-led input, reflection, and group activities, including:

    Case discussion: Exploring real-world examples of strong organisational cultures.
    Group activities: analysing great customer experiences and linking them back to cultural enablers.
    Framework exploration: Applying the Quicklane Culture Framework to understand how consistency, standards, and behaviours build a strong brand.
    Reflection tasks: Identifying actions leaders can take to align their personal leadership brand with company values.

    Outcomes
    Participants left with:
    We provide practical tools to align leadership behaviours with organisational culture.
    Increased awareness of how trust and engagement drive cultural success.
    Clear, actionable steps to build a culture that enhances customer experience and business performance.