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Hi, I'm Farazur Rahman, a passionate and results-driven marketing automation and growth specialist with a solid background in data science and international business administration. I have experience working with diverse teams and managing campaigns that boost user engagement and increase revenue. I enjoy creating strategic campaigns, optimizing customer journeys, and leveraging data to make insightful decisions. Currently, I am pursuing my Master's in International Business Administration with a focus on Data Science & Decision Support at European University Viadrina. I have a strong foundation in marketing from my Bachelor’s degree at IBA Karachi, and my work experience spans from marketing automation to growth hacking in dynamic environments. Let's connect and create growth opportunities together!…Hi, I'm Farazur Rahman, a passionate and results-driven marketing automation and growth specialist with a solid background in data science and international business administration. I have experience working with diverse teams and managing campaigns that boost user engagement and increase revenue. I enjoy creating strategic campaigns, optimizing customer journeys, and leveraging data to make insightful decisions. Currently, I am pursuing my Master's in International Business Administration with a focus on Data Science & Decision Support at European University Viadrina. I have a strong foundation in marketing from my Bachelor’s degree at IBA Karachi, and my work experience spans from marketing automation to growth hacking in dynamic environments. Let's connect and create growth opportunities together!

Farazur Rahman

Marketing Automation Specialist, Digital Marketer, Data Scientist

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Hi, I'm Farazur Rahman, a passionate and results-driven marketing automation and growth specialist with a solid background in data science and international business administration. I have experience working with diverse teams and managing campaigns that boost user engagement and increase revenue. I enjoy creating strategic campaigns, optimizing customer journeys, and leveraging data to make insightful decisions. Currently, I am pursuing my Master's in International Business Administration with a focus on Data Science & Decision Support at European University Viadrina. I have a strong foundation in marketing from my Bachelor’s degree at IBA Karachi, and my work experience spans from marketing automation to growth hacking in dynamic environments. Let's connect and create growth opportunities together!…Hi, I'm Farazur Rahman, a passionate and results-driven marketing automation and growth specialist with a solid background in data science and international business administration. I have experience working with diverse teams and managing campaigns that boost user engagement and increase revenue. I enjoy creating strategic campaigns, optimizing customer journeys, and leveraging data to make insightful decisions. Currently, I am pursuing my Master's in International Business Administration with a focus on Data Science & Decision Support at European University Viadrina. I have a strong foundation in marketing from my Bachelor’s degree at IBA Karachi, and my work experience spans from marketing automation to growth hacking in dynamic environments. Let's connect and create growth opportunities together!

Available to hire

Hi, I’m Farazur Rahman, a passionate and results-driven marketing automation and growth specialist with a solid background in data science and international business administration. I have experience working with diverse teams and managing campaigns that boost user engagement and increase revenue. I enjoy creating strategic campaigns, optimizing customer journeys, and leveraging data to make insightful decisions.

Currently, I am pursuing my Master’s in International Business Administration with a focus on Data Science & Decision Support at European University Viadrina. I have a strong foundation in marketing from my Bachelor’s degree at IBA Karachi, and my work experience spans from marketing automation to growth hacking in dynamic environments. Let’s connect and create growth opportunities together!

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Working Student – Marketing Automation at Speexx

September 1, 2024 - May 31, 2025

Executed lead generation campaigns using ClickDimensions by sending targeted content such as webinars and infographics, achieving a 1% content-to-form conversion rate. Designed and launched an automated onboarding email journey for new teachers on the Speexx platform, leading to a 2% increase in activation. Created and managed monthly content calendars in coordination with cross-functional teams to improve visibility and planning across departments.

Sr. Growth Hacker at PureSquare

August 1, 2023 - August 31, 2024

Generated a 550% revenue increase in one month totaling $132,000 by strategically segmenting BFCM campaigns and offering incentivized product adoption offers. Increased CTR by 0.5% through A/B testing communication timing variants. Revamped referral program incorporating gamification and optimized CRM journeys, reducing drop-offs. Initiated a targeted 7-day CRM engagement journey for low VPN usage users to increase retention. Collaborated with product team to implement 15+ events and 5+ user properties on Insider for referral lifecycle journey.

Growth Associate at Dawaai Pvt. Ltd.

April 1, 2022 - June 30, 2023

Set up lifecycle journey and revamped signup funnel, improving app open to signup conversion ratio from 20% to 24%. Managed monthly CRM calendar for five verticals and handled ad-hoc promotions via push notifications, emails, and in-app messages to meet business unit targets. Used web push and on-site popups to redirect web traffic to app store, doubling Play Store traffic and improving app ranking by five places.

Marketing Associate at Folio3 Software

September 1, 2021 - April 30, 2022

Segmented top management contacts via Zoominfo and executed drip marketing email campaigns through Mailchimp, achieving a 14% conversion rate. Reduced page visit to demo drop-offs by 4% through analysis and optimization of email drip campaigns on Hubspot.

Working Student – Marketing Automation at Speexx

September 1, 2024 - May 31, 2025

Executed lead generation campaigns using ClickDimensions by sending targeted content (webinars, infographics, etc.) to the customer base, achieving a 1% content-to-form conversion rate. Designed and launched an automated onboarding email journey for new teachers on the Speexx platform, resulting in a 2% increase in activation. Created and managed monthly content calendars in coordination with cross-functional teams, improving visibility and planning across departments.

Sr. Growth Hacker at PureSquare

August 1, 2023 - August 31, 2024

Generated a 550% revenue increase in a month, totaling $132,000 for upgrades, by strategically segmenting BFCM campaigns and leveraging an enticing incentivized offer for new product adoption. Achieved a 0.5% uplift in CTR across the activation lifecycle journey by testing two variants (A/B) differing across communication timing and scaling the winning variant. Revamped referral program with gamification, laddering incentives, and optimized CRM journeys; introduced tiers and triggered communication, reducing drop-offs effectively. Identified that higher VPN usage correlates with increased retention rates and initiated a targeted 7-day CRM engagement journey for low-usage users to elevate their engagement. Collaborated with the product team, implementing 15+ events and 5+ user properties on Insider for the revamped referral program lifecycle journey.

Growth Associate at Dawaai Pvt. Ltd.

April 1, 2022 - June 30, 2023

Set up a lifecycle journey while revamping the signup funnel on the application to improve the first app open to signup conversion ratio from 20% to 24%. Orchestrated the monthly CRM calendar for 5 verticals, effectively managed ad-hoc promotions using push notifications, emails, and in-apps, contributing to the achievement of business units' targets. Effectively utilized web push and on-site popups to redirect web traffic to the app store, resulting in a 2x increase in Play Store traffic and an improved app ranking by 5 places.

Marketing Associate at Folio3 Software

September 1, 2021 - April 30, 2022

Segmented top management via Zoominfo, executed drip marketing email campaigns via Mailchimp, achieving a 14% conversion rate and turning cold leads into hot leads with free demo bookings. Reduced page visit to demo scheduling drop offs by 4% through investigation and subsequent optimization of the email drip campaigns on Hubspot.