Available to hire
Hi, I’m Sarah Birkenhead. I’m a results-driven marketing professional with experience in social media, content strategy, and digital marketing across B2B, B2C, non-profit, and arts sectors. I thrive on turning ideas into engaging content and leading projects that connect with audiences.
I hold a BA (Hons) in Business Management with a focus on marketing and business development. I’m passionate about collaboration, creativity, and purpose-driven work, and I’m excited to contribute to a values-led company that champions teamwork and growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Marketing & Events Intern at Visual Artists Association
July 31, 2025 - July 8, 2025Curated and produced engaging social media content including videos, reels, and carousels using Canva. Managed and scheduled posts across three social media accounts. Wrote and published blog content on Wix and WordPress using SEO best practices. Created email marketing campaigns using Mailchimp with targeted segmentation. Utilized Hootsuite for scheduling and analytics. Supported the delivery of two art prizes and a major campaign through collaboration on Google Drive. Contributed to business administration and project coordination. Developed and executed multi-channel social media campaigns leading to significant increases in views, reach, interactions, and followers.
Business Development Manager at One for Sorrow Tattoo Parlour
September 30, 2021 - July 8, 2025Developed and implemented business growth strategies that boosted ROI. Managed recruitment and onboarding processes, reducing costs and increasing productivity. Redesigned social media channels to expand reach and improve paid ad performance. Oversaw diary management, copywriting, and day-to-day administration duties.
Beauty Therapist & Social Media Manager at Tootsies
April 30, 2020 - July 8, 2025Delivered high-quality customer service and treatment experiences. Managed daily operations including handling emails, phone calls, stock ordering, and supplier communications. Created and curated social media content to enhance engagement and raise brand awareness.
Marketing & Events Intern at Visual Artists Association
July 31, 2025 - September 4, 2025Created engaging social media assets including videos, reels, and carousels adhering to brand guidelines and SEO best practices. Managed scheduling across multiple platforms achieving significant increases in views, likes, reach, interactions, and follower growth. Executed email marketing campaigns leveraging segmentation and CTAs to boost engagement. Coordinated logistics for national art prizes using various tools to streamline workflows and support timely delivery. Mentored a fellow intern and supported major campaign delivery, enhancing brand voice and audience growth.
Business Development Manager at One for Sorrow Tattoo Parlour
September 30, 2021 - September 4, 2025Developed and implemented a business growth strategy that increased ROI and expanded social media reach and paid advertisement performance. Managed recruitment and onboarding to reduce costs while boosting productivity. Oversaw diary management, copywriting, and day-to-day administration duties to support operations and business objectives.
Beauty Therapist & Social Media Manager at Tootsies Salon
April 30, 2020 - September 4, 2025Delivered high-quality customer service and treatments while managing daily salon operations including communications, stock ordering, and supplier relations. Created and curated social media content to enhance brand awareness and engagement.
Content Creator & Social Media Consultant (Self-employed) at Freelance / Small Businesses
June 30, 2018 - September 4, 2025Established and grew a successful parenting blog and YouTube channel partnering with known brands. Developed skills in HTML, video editing, and social media strategy. Managed a handmade accessories business and supported small businesses with social media management and creative content design.
Marketing & Events Intern at Visual Artists Association
July 1, 2025 - September 7, 2025Created engaging social media assets (YouTube videos, reels, carousels) in Canva, aligned with brand guidelines and platform SEO. Managed scheduling across X, LinkedIn, Instagram and Facebook using Hootsuite and Meta Business Suite. Wrote and published blog content on Wix and WordPress with SEO best practices. Executed email marketing campaigns in Mailchimp with segmentation and clear CTAs. Supported logistics for two national art prizes and a major campaign using WordPress Forms, Google Sheets, Zapier and Google Drive. Coordinated multi-channel social media campaigns to elevate reach and engagement, and mentored a second intern.
Business Development Manager at One for Sorrow Tattoo Parlour
September 1, 2021 - September 7, 2025Developed and implemented a business growth strategy resulting in increased ROI. Managed recruitment and onboarding, refined social media channels, and improved paid ad performance. Oversaw diary management, copywriting and day-to-day administration.
Beauty Therapist & Social Media Manager at Tootsies Salon
April 1, 2020 - September 7, 2025Delivered high-quality customer service and treatments. Managed daily operations including emails, calls, stock ordering and supplier liaison. Created and curated social media content to grow engagement and brand awareness.
Career Break – Professional Development & Family Care at Self-employed / Personal Projects
June 1, 2018 - September 7, 2025Established a parenting blog and YouTube channel, collaborating with brands including WaterWipes, Calpol and Plum. Gained skills in HTML, video editing (iMovie/CapCut) and social media strategy. Ran a small handmade accessories business and supported small businesses with social media management and content design.
Marketing & Events Intern at Visual Artists Association
July 1, 2025 - September 7, 2025Created engaging social media assets across YouTube, reels, and carousels in Canva; scheduled content using Hootsuite and Meta Business Suite across X, LinkedIn, Instagram and Facebook, maintaining consistent brand voice and optimal posting times. Wrote and published blog content on Wix and WordPress with SEO best practices. Executed email campaigns in Mailchimp with audience segmentation and clear CTAs. Coordinated logistics for two national art prizes using WordPress Forms, Google Sheets, Zapier, and Google Drive. Delivered multi-channel social media campaigns, and mentored the second intern. Generated analytics reports to inform strategy, achieving notable increases in views and engagement.
Business Development Manager at One for Sorrow Tattoo Parlour
September 1, 2021 - September 7, 2025Developed and implemented a growth strategy resulting in increased ROI; managed recruitment and onboarding, reducing costs while boosting productivity; refined social media channels and paid ad performance; oversaw diary management, copywriting, and day-to-day administration.
Beauty Therapist & Social Media Manager at Tootsies Salon
April 1, 2020 - September 7, 2025Delivered high-quality customer service and treatments; managed daily operations including emails, calls, stock ordering and supplier liaison; created and curated social media content to grow engagement and brand awareness.
Career Break – Professional Development & Family Care at Career Break
June 1, 2018 - September 7, 2025Established a parenting blog and YouTube channel, collaborating with brands including WaterWipes, Calpol and Plum. Gained skills in HTML, video editing (iMovie/CapCut) and social media strategy. Ran a small handmade accessories business and supported small businesses with social media management and content design.
Marketing & Events Intern at Visual Artists Association
July 1, 2025 - September 7, 2025Created engaging social media assets (YouTube videos, reels, carousels) in Canva, following brand guidelines and SEO. Managed and scheduled content across X, LinkedIn, Instagram and Facebook using Hootsuite and Meta Business Suite, maintaining a consistent brand voice and optimal posting times. Wrote and published blog content on Wix and WordPress with SEO optimization. Executed Mailchimp email campaigns with segmentation and clear CTAs. Supported two national art prizes and major campaigns by coordinating logistics using WordPress Forms, Google Sheets, Zapier and Google Drive. Provided admin and project coordination to streamline workflows. Developed multi-channel social media campaigns that increased views, reach and engagement, and mentored a fellow intern.
Business Development Manager at One for Sorrow Tattoo Parlour
September 1, 2021 - September 7, 2025Developed and implemented a growth strategy increasing ROI. Managed recruitment and onboarding to reduce costs while boosting productivity. Refined social media channels to expand reach and improved paid ad performance. Oversaw diary management, copywriting, and daily administration.
Beauty Therapist & Social Media Manager at Tootsies Salon
April 1, 2020 - September 7, 2025Delivered high-quality customer service and treatments. Managed daily operations including emails, calls, stock ordering and supplier liaison. Created and curated social media content to grow engagement and brand awareness.
Career Break – Professional Development & Family Care
June 1, 2018 - September 7, 2025Established a parenting blog and YouTube channel, collaborating with brands including WaterWipes, Calpol and Plum. Gained HTML, video editing (iMovie/CapCut) and social media strategy. Ran a small handmade accessories business. Supported small businesses with social media management and content design.
Marketing & Events Intern at Visual Artists Association
July 1, 2025 - September 7, 2025Created engaging social media assets (YouTube videos, reels, carousels) in Canva, aligned with brand guidelines. Managed and scheduled content across X, LinkedIn, Instagram and Facebook using Hootsuite and Meta Business Suite, maintaining brand voice and optimal posting times. Wrote blog content on Wix and WordPress with SEO practices to improve visibility. Executed email campaigns in Mailchimp with audience segmentation. Supported delivery of national art prizes and campaigns by coordinating logistics via WordPress Forms, Google Sheets, Zapier, and Google Drive. Drove multi-channel campaigns, achieving substantial increases in views, reach and new followers; provided admin and project coordination support.
Business Development Manager at One for Sorrow Tattoo Parlour
September 1, 2021 - September 7, 2025Developed and implemented a growth strategy that increased ROI. Managed recruitment and onboarding, reducing costs while boosting productivity. Refined social media channels, expanded reach, and improved paid ad performance. Oversaw diary management, copywriting, and day-to-day administration.
Beauty Therapist & Social Media Manager at Tootsies Salon
April 1, 2020 - September 7, 2025Delivered high-quality customer service and treatments. Managed daily operations including emails, calls, stock ordering and supplier liaison. Created and curated social media content to grow engagement and brand awareness.
Career Break – Professional Development & Family Care
June 1, 2018 - September 7, 2025Established a parenting blog and YouTube channel, collaborating with brands such as WaterWipes, Calpol and Plum. Gained skills in HTML, video editing (iMovie/CapCut) and social media strategy. Ran a small handmade accessories business and supported small businesses with social media management and content design.
Education
BA (Hons) Business Management at University of Chester
September 1, 2020 - June 30, 2024NVQ Level 1 & 2 Beauty Therapy at SCAT College
September 1, 2006 - June 30, 2008BA (Hons) Business Management - Marketing & Business Development specialisms at University of Chester
January 1, 2020 - January 1, 2024NVQ Level 1 & 2 Beauty Therapy at SCAT College – Shrewsbury
January 1, 2006 - January 1, 2008BA (Hons) in Business Management at University of Chester
January 1, 2020 - January 1, 2024NVQ Level 1 & 2 Beauty Therapy at SCAT College – Shrewsbury
January 1, 2006 - January 1, 2008BA (Hons) Business Management at University of Chester
January 1, 2020 - January 1, 2024NVQ Level 1 & 2 Beauty Therapy at SCAT College – Shrewsbury
January 1, 2006 - January 1, 2008BA (Hons) Business Management - Marketing & Business Development (2:1) at University of Chester
January 1, 2020 - January 1, 2024NVQ Level 1 & 2 Beauty Therapy at SCAT College – Shrewsbury
January 1, 2006 - January 1, 2008BA (Hons) Business Management at University of Chester
January 1, 2020 - January 1, 2024NVQ Level 1 & 2 Beauty Therapy at SCAT College – Shrewsbury
January 1, 2006 - January 1, 2008Qualifications
NVQ Level 1 & 2 Beauty Therapy
January 1, 2006 - January 1, 2008NVQ Level 1 & 2 Beauty Therapy
January 1, 2006 - September 7, 2025NVQ Level 1 & 2 Beauty Therapy
January 1, 2006 - January 1, 2008BA (Hons) Business Management
January 1, 2020 - January 1, 2024NVQ Level 1 & 2 Beauty Therapy
January 1, 2006 - January 1, 2008Industry Experience
Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Consumer Goods, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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