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I'm Mona Trad, a Growth Marketing Project Manager with 4 years of multi-regional B2B experience across SaaS, cloud platforms, and professional services. I specialize in ABM, lead generation, CRM automation, and event marketing, delivering measurable results including €2M+ pipeline from strategic events and €600k in pipeline from a decarbonization campaign. I’ve driven initiatives across Europe, the Middle East, and Africa, consistently aligning marketing programs with sales objectives. I’m skilled in sales enablement, digital campaigns, and stakeholder management, with a track record of improving lead scoring, segmentation, and creating scalable brand visibility. I thrive on collaboration with cross-functional teams (10–15 stakeholders per project), launching targeted reputation and demand-gen efforts, and translating data into actionable nurture sequences that feed sales-ready pipelines.…I'm Mona Trad, a Growth Marketing Project Manager with 4 years of multi-regional B2B experience across SaaS, cloud platforms, and professional services. I specialize in ABM, lead generation, CRM automation, and event marketing, delivering measurable results including €2M+ pipeline from strategic events and €600k in pipeline from a decarbonization campaign. I’ve driven initiatives across Europe, the Middle East, and Africa, consistently aligning marketing programs with sales objectives. I’m skilled in sales enablement, digital campaigns, and stakeholder management, with a track record of improving lead scoring, segmentation, and creating scalable brand visibility. I thrive on collaboration with cross-functional teams (10–15 stakeholders per project), launching targeted reputation and demand-gen efforts, and translating data into actionable nurture sequences that feed sales-ready pipelines.

Mona Trad

Growth Marketer, ABM Marketer, Marketing Strategist, +2

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I'm Mona Trad, a Growth Marketing Project Manager with 4 years of multi-regional B2B experience across SaaS, cloud platforms, and professional services. I specialize in ABM, lead generation, CRM automation, and event marketing, delivering measurable results including €2M+ pipeline from strategic events and €600k in pipeline from a decarbonization campaign. I’ve driven initiatives across Europe, the Middle East, and Africa, consistently aligning marketing programs with sales objectives. I’m skilled in sales enablement, digital campaigns, and stakeholder management, with a track record of improving lead scoring, segmentation, and creating scalable brand visibility. I thrive on collaboration with cross-functional teams (10–15 stakeholders per project), launching targeted reputation and demand-gen efforts, and translating data into actionable nurture sequences that feed sales-ready pipelines.…I'm Mona Trad, a Growth Marketing Project Manager with 4 years of multi-regional B2B experience across SaaS, cloud platforms, and professional services. I specialize in ABM, lead generation, CRM automation, and event marketing, delivering measurable results including €2M+ pipeline from strategic events and €600k in pipeline from a decarbonization campaign. I’ve driven initiatives across Europe, the Middle East, and Africa, consistently aligning marketing programs with sales objectives. I’m skilled in sales enablement, digital campaigns, and stakeholder management, with a track record of improving lead scoring, segmentation, and creating scalable brand visibility. I thrive on collaboration with cross-functional teams (10–15 stakeholders per project), launching targeted reputation and demand-gen efforts, and translating data into actionable nurture sequences that feed sales-ready pipelines.

Available to hire

I’m Mona Trad, a Growth Marketing Project Manager with 4 years of multi-regional B2B experience across SaaS, cloud platforms, and professional services. I specialize in ABM, lead generation, CRM automation, and event marketing, delivering measurable results including €2M+ pipeline from strategic events and €600k in pipeline from a decarbonization campaign. I’ve driven initiatives across Europe, the Middle East, and Africa, consistently aligning marketing programs with sales objectives.

I’m skilled in sales enablement, digital campaigns, and stakeholder management, with a track record of improving lead scoring, segmentation, and creating scalable brand visibility. I thrive on collaboration with cross-functional teams (10–15 stakeholders per project), launching targeted reputation and demand-gen efforts, and translating data into actionable nurture sequences that feed sales-ready pipelines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Arabic

Fluent

Work Experience

Growth Marketing Project Manager at Dassault Systèmes

June 30, 2025 - July 8, 2025

Piloted multi-industry marketing programs across France, the Middle East, and South Africa, driving ABM strategy, lead nurturing, and email campaigns. Spearheaded decarbonization initiatives generating 80% of C-level leads through paid ads and achieved a 4% CTR in email nurturing campaigns. Acted as program and project manager for strategic event marketing, delivering over 1.7M€ in pipeline through sponsorship coordination, content creation, and demo orchestration. Managed Business France events in Saudi Arabia and UAE, overseeing sponsorships, staffing, presentations, lead generation, and follow-ups. Led a regional reputation-building initiative in the Middle East with brand positioning and webpage development. Coordinated stakeholders across cadence calls and partner organizations to ensure aligned messaging and deliverables.

Digital B2B Marketing & Sales Consultant at GrowFast Consulting

September 30, 2023 - July 8, 2025

Delivered social selling training focused on connection-building before pitching to marketing, inside sales and sales teams. Directed weekly reviews on MQL and SQL volume and quality, analyzing lead source, account fit, department, and seniority. Prospected CMOs and CSOs through LinkedIn Sales Navigator to promote GrowFast services. Qualified prospects using BANT methodology generating over 10 MQLs/month with 60% conversion to SQLs. Managed and nurtured a pipeline of 400+ B2B accounts with accurate CRM tracking. Designed tailored B2B offers based on client goals and industry pain points, managing strategy and execution.

Growth Marketing Project Manager at Dassault Systèmes

June 1, 2025 - August 4, 2025

Led multi-industry marketing programs spanning France, the Middle East, and South Africa with a focus on ABM strategy, lead nurturing, and email campaigns. Spearheaded decarbonization initiatives for process industries, delivering 80% of C-level leads with paid ads and achieving high CTRs in email nurturing. Managed strategic event marketing for high-impact forums, generating over €1.7M in pipeline through sponsorships, content creation, and demos. Oversaw Business France events in Saudi Arabia and UAE, coordinating sponsorships, staffing, and lead generation. Developed regional brand positioning in the Middle East including a dedicated webpage tailored for local stakeholders. Coordinated internal and partner stakeholders to align messaging, branding, and campaign deliverables.

Digital B2B Marketing & Sales Consultant at GrowFast Consulting

September 1, 2023 - August 4, 2025

Delivered social selling training to marketing and sales teams focused on relationship-building before pitching. Analyzed weekly MQL and SQL volume and quality by lead source, account fit, and seniority. Prospected CMOs and CSOs using LinkedIn Sales Navigator to promote consulting services. Utilized BANT methodology to qualify prospects generating over 10 MQLs per month with a 60% conversion to SQLs. Managed and nurtured a pipeline of 400+ B2B accounts with diligent CRM lifecycle tracking. Designed tailored B2B offers aligned with client goals and pain points, overseeing both strategy and execution.

Growth Marketing Program & Project Manager at Dassault Systèmes

June 1, 2025 - October 9, 2025

Piloted multi-industry marketing programs cross-regions, driving ABM strategy, lead nurturing, and email campaigns. Led decarbonization campaign for key polluting sectors, generating 220 contacts and €600k in pipeline over a month. Drove €2M+ pipeline by managing 6 end-to-end strategic events for key industries (sponsoring, branding, demos). Coordinated 10–15 stakeholders per project, securing deadlines, mitigating risks, and aligning objectives. Launched a Middle East reputation initiative developing a dedicated webpage and tailored brand positioning. Implemented data-driven nurturing sequences, improving lead scoring, segmentation, and sales-ready pipeline flow.

Digital B2B Marketing & Sales Consultant at GrowFast Consulting

March 1, 2024 - October 9, 2025

Delivered social selling training focused on connection-building before pitching to marketing, inside sales & sales teams. Directed weekly reviews on MQL & SQL volume and quality, analyzing lead source, account fit, department, & seniority. Prospected CMOs and CSOs across industries via LinkedIn Sales Navigator to promote GrowFast consulting services. Qualified prospects using the BANT methodology generating 10+ MQLs/month with a 60% conversion rate into SQLs. Managed and nurtured a pipeline of 400+ B2B accounts with accurate CRM tracking across the sales lifecycle.

Communication Officer at Levantine Arbitration

December 1, 2022 - October 9, 2025

Developed and adapted the company’s branding to align with the owner’s vision and market positioning. Organized and delivered three webinars on arbitration in the MENA region, engaging 150+ professionals.

Social Media Manager at TV Lebanon

August 1, 2018 - October 9, 2025

Designed and executed organic and paid campaigns, driving a 50% increase in revenue and visibility. Grew the community from scratch to 170K followers, achieving a 900% engagement increase in six months.

Education

Master 2 at UGA, INP, IAE Grenoble

September 1, 2023 - September 30, 2024

Master 1 at Lebanese University

September 1, 2018 - September 30, 2019

Bachelor at Lebanese University

September 1, 2015 - September 30, 2018

Master 2 in Applied Corporate Management at UGA , INP , IAE Grenoble

September 1, 2023 - September 1, 2024

Master 1 in General Law (LLM) at Lebanese University

September 1, 2018 - September 1, 2019

Bachelor in Lebanese Law (LLB) at Lebanese University

September 1, 2015 - September 1, 2018

Master 2 in Applied Corporate Management at UGA, INP, IAE Grenoble

September 1, 2023 - September 1, 2024

Master 1 in General Law (LLM) at Lebanese University

September 1, 2018 - September 1, 2019

Bachelor in Lebanese Law (LLB) at Lebanese University

September 1, 2015 - September 1, 2018

Qualifications

Google Digital Marketing & E-commerce Professional Certificate (7 courses Specialization)

January 1, 2023 - December 31, 2023

INSIDE LVMH CERTIFICATE | Creation & Branding, Retail & Customer Experience

January 1, 2025 - August 4, 2025

Google Digital Marketing & E-commerce Professional Certificate

January 11, 2030 - August 4, 2025

INSIDE LVMH CERTIFICATE

January 1, 2025 - October 9, 2025

Google Digital Marketing & E-commerce Professional Certificate

January 11, 2030 - October 9, 2025

Industry Experience

Energy & Utilities, Manufacturing, Professional Services, Government, Real Estate & Construction, Travel & Hospitality, Software & Internet, Media & Entertainment