Available to hire
I’m Monica Reyes, a Senior Brand & Packaging Designer and Creative Lead specializing in hospitality, food & beverage, and lifestyle brands. I founded More Studio, an internationally recognized boutique studio delivering strategic brand systems, packaging, and visual experiences for award-winning restaurants, premium consumer products, and international hospitality brands. I lead brand strategy, concept development, naming, visual identity, art direction, packaging, print production, and digital brand applications across five continents, collaborating directly with founders, chefs, hospitality groups, marketing teams, and international creative partners to build complete brand systems from concept to execution.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
French
Advanced
Work Experience
Brand & Packaging Designer, Creative Consultant at Toptal
January 1, 2024 - PresentBrand & Packaging Designer, Creative Consultant selected to join Toptal's global design network, delivering brand identity, packaging, e-commerce, and digital brand systems for startups and consumer brands across Europe and the U.S.
Teacher at Domestika
December 31, 2020 - July 10, 2025Commissioned to create an online course for this international platform, becoming the first Peruvian woman to do so.
External Design Master at Hugo Tea Company, USA
December 31, 2020 - July 10, 2025In charge of rebranding and updating the complete packaging line, including re-branding, visual identity, packaging design, exhibition stands, merchandising, and product design.
Senior Freelance Brand and Packaging Designer at Freelance
December 31, 2020 - July 10, 2025Specialized in strategic branding as a freelance consultant, working with both small businesses and luxury fashion and gastronomy brands. Provided end-to-end creative solutions that helped brands communicate their unique value with authenticity and engagement.
Teacher at Domestika
December 31, 2020 - July 8, 2025Commissioned to create an online course for this international platform, becoming the first Peruvian woman to do so.
External Design Master at Hugo Tea Company, USA
December 31, 2020 - July 8, 2025Managed rebranding and updated the company’s complete packaging line design including exhibition stands, merchandising, and product design.
Senior Freelance Brand and Packaging Designer at Freelance
December 31, 2020 - July 8, 2025Specialized in strategic branding as a freelance consultant, working with both small businesses and luxury fashion and gastronomy brands. Provided end-to-end creative solutions that helped brands communicate their unique value with authenticity and engagement.
Founder and Creative Lead at More Studio
January 1, 2020 - PresentLed a small, multidisciplinary boutique studio offering creative services through a research-driven, holistic approach to brand and user experience. Delivered customized branding and packaging solutions for hospitality, gastronomy, and beauty industries. Directed branding projects for high-end restaurants and global clients, designed specialty limited edition packaging, and developed brand elements integrated within spaces. Collaborated with international teams and worked remotely with clients across multiple countries.
Founder and Creative Lead at More Studio
January 1, 2020 - PresentLed a small, multidisciplinary boutique studio offering creative services through a research-driven, holistic approach to brand and user experience. Delivered customized branding and packaging solutions focusing on hospitality, gastronomy, and beauty industries. Directed branding projects resulting in new high-ticket audiences and store openings, rebranded product packaging lines, and integrated brand concepts into restaurant spaces.
Branding Specialist and Mid Range Packaging Designer at Belcorp
December 31, 2019 - July 10, 2025Developed branding and packaging design for fragrance, makeup, and skin care product lines as part of a multinational corporation exporting wellness products across Latin America.
Branding Specialist and Mid Range Packaging Designer at Belcorp
December 31, 2019 - July 8, 2025Developed branding and packaging for fragrance, makeup, and skincare product lines for a multinational corporation exporting wellness products across 8 Latin American countries.
Brand Design Instructor at Domestika
January 1, 2017 - December 31, 2019Brand Design Instructor (Remote) delivering a course on Gastronomic Brand Direction, sharing methodology for building restaurant and food-related brand identities, including concept development, visual strategy, storytelling, and hospitality brand systems.
Brand and Packaging Designer at Belcorp
January 1, 2017 - December 31, 2019Brand and Packaging Designer focused on beauty and personal care across Latin America; developed brand identities, packaging systems, and multi-market design guidelines, collaborating with marketing and creative teams and gaining experience in production workflows and packaging adaptation.
Founder & Creative Lead at More Studio
January 1, 2015 - PresentFounder & Creative Lead of More Studio; leads branding, packaging, and visual storytelling for hospitality and premium consumer brands. Oversees international projects across five continents, directing brand strategy, concept development, visual identity, packaging, menus, signage, and digital brand applications.
Education
Bachelor's Degree at San Ignacio de Loyola University
January 1, 2006 - December 31, 2011Bachelor's Degree at San Ignacio de Loyola University
January 1, 2006 - December 31, 2011Bachelor's Degree in Graphic Design at Universidad San Ignacio de Loyola
January 11, 2030 - June 11, 2026Qualifications
Food Photography Workshop by Ariel Taar
January 1, 2017 - December 31, 2017Graphic Design in Gastronomy
January 1, 2013 - December 31, 20136 talks from Leading Designers and Strategist into the future of Branding
January 1, 2020 - December 31, 2020One elective semester at the Graphic Design Faculty (Social Advertising, Graphic Styles, Advanced Editorial Design, Portfolio Design, Packaging Design)
January 1, 2008 - December 31, 2008Graphic Design in Gastronomy
January 1, 2013 - December 31, 2013Food Photography Workshop
January 1, 2017 - December 31, 2017The Future London Academy - Remote (Branding Talks)
January 1, 2020 - December 31, 2020LAD Awards Bronze (Branding) - Museo del Pisco
January 11, 2030 - June 11, 2026LAD Awards Silver (Packaging) - Ochaya Matcha
January 11, 2030 - June 11, 2026Selected among '70 Latin American Women Designers'
January 11, 2030 - June 11, 2026Brand Design Instructor, Domestika
January 1, 2017 - December 31, 2019Industry Experience
Travel & Hospitality, Consumer Goods, Retail, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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