Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Khanh (Katie) Pham, a passionate business analytics student with a strong background in marketing and data analysis. I’ve had the chance to work remotely on omni-channel marketing campaigns, collaborate cross-functionally with design and engineering teams, and leverage data to increase sales and optimize customer engagement. My experiences range from launching successful Kickstarter campaigns to analyzing complex datasets and creating interactive data dashboards. I’m excited to continue growing my skills in data analytics and marketing, and I thrive in environments where creativity meets data-driven strategy. I’m eager to use my expertise to help businesses make informed decisions and drive impactful marketing initiatives.…Hi, I’m Khanh (Katie) Pham, a passionate business analytics student with a strong background in marketing and data analysis. I’ve had the chance to work remotely on omni-channel marketing campaigns, collaborate cross-functionally with design and engineering teams, and leverage data to increase sales and optimize customer engagement. My experiences range from launching successful Kickstarter campaigns to analyzing complex datasets and creating interactive data dashboards. I’m excited to continue growing my skills in data analytics and marketing, and I thrive in environments where creativity meets data-driven strategy. I’m eager to use my expertise to help businesses make informed decisions and drive impactful marketing initiatives.

KHANH (KATIE) PHAM

Marketing Strategist, Marketing Analyst, Digital Marketer





Hi, I’m Khanh (Katie) Pham, a passionate business analytics student with a strong background in marketing and data analysis. I’ve had the chance to work remotely on omni-channel marketing campaigns, collaborate cross-functionally with design and engineering teams, and leverage data to increase sales and optimize customer engagement. My experiences range from launching successful Kickstarter campaigns to analyzing complex datasets and creating interactive data dashboards. I’m excited to continue growing my skills in data analytics and marketing, and I thrive in environments where creativity meets data-driven strategy. I’m eager to use my expertise to help businesses make informed decisions and drive impactful marketing initiatives.…Hi, I’m Khanh (Katie) Pham, a passionate business analytics student with a strong background in marketing and data analysis. I’ve had the chance to work remotely on omni-channel marketing campaigns, collaborate cross-functionally with design and engineering teams, and leverage data to increase sales and optimize customer engagement. My experiences range from launching successful Kickstarter campaigns to analyzing complex datasets and creating interactive data dashboards. I’m excited to continue growing my skills in data analytics and marketing, and I thrive in environments where creativity meets data-driven strategy. I’m eager to use my expertise to help businesses make informed decisions and drive impactful marketing initiatives.

Available to hire

Hi, I’m Khanh (Katie) Pham, a passionate business analytics student with a strong background in marketing and data analysis. I’ve had the chance to work remotely on omni-channel marketing campaigns, collaborate cross-functionally with design and engineering teams, and leverage data to increase sales and optimize customer engagement. My experiences range from launching successful Kickstarter campaigns to analyzing complex datasets and creating interactive data dashboards.

I’m excited to continue growing my skills in data analytics and marketing, and I thrive in environments where creativity meets data-driven strategy. I’m eager to use my expertise to help businesses make informed decisions and drive impactful marketing initiatives.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Coordinator at CYOBot Robotics

December 31, 2023 - July 8, 2025

Executed omni-channel marketing campaigns, including promotional setup, creative review, and performance analysis, launching a Kickstarter campaign that exceeded its funding goal by 170%. Collaborated with learning design and engineering teams to manage project progress and impact measurement. Analyzed Shopify product inventory and sales performance using dashboards and analytical tools, proposing improvements that increased sales by 25%. Managed a 2-month A/B testing marketing campaign to drive subscription demand and optimize customer engagement and retention.

Marketing Intern at CYOBot Robotics

September 30, 2022 - July 8, 2025

Led a marketing team of 3 members during a 9-week NYU Summer Launchpad accelerator, testing 3 customer engagement channels to create a customer journey map and in-depth persona analyses. Profiled and segmented a dataset of 1,000+ Professors to lead an email marketing campaign that increased response rates by 33% and boosted lead generation. Utilized Figma and Miro to define page features, develop sitemaps, low-fidelity web designs, and document design annotations for product roadmap refinement.

Trade Services Intern at British Chamber of Commerce Vietnam

November 30, 2021 - July 8, 2025

Conducted sector market studies and researched trade policies to develop 7 market briefings providing legal and market insights for British SMEs expanding into Vietnam. Tracked and analyzed Vietnamese government sustainability initiatives to assess impacts on foreign ESG investments. Engaged with 67 local potential buyers/distributors to secure optimized business deals for clients.

Account Management Intern at Ogilvy

April 30, 2021 - July 8, 2025

Created 10+ data visualizations and 30+ reports in Excel to communicate campaign performance to high-profile clients such as Red Bull and TikTok. Developed 5 pitch decks with competitor analysis, SWOT evaluations, and actionable marketing recommendations. Ensured timely project deployment through communication and negotiations with reporters, vendors, and internal departments.