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Nuwan Rajapaksa is a results-driven Digital Marketing Executive and AI Video Content Creator with over five years of experience delivering high-impact, multi-channel campaigns across the UK and Sri Lanka. He specializes in leveraging AI-powered analytics, CRM automation, and omnichannel strategies to drive ROI, customer acquisition, and brand growth. With expertise spanning performance marketing, PPC strategy, SEO/SEM, eCommerce optimization, AI-driven video production, and content creation, Nuwan has consistently achieved measurable success—such as reducing CPA by up to 80%, increasing engagement by 45%, and securing top-three SERP rankings for competitive keywords. He is proficient in platforms including Google Ads, Meta Ads, LinkedIn Ads, Shopify, WordPress, SEMrush, HubSpot, and Mailchimp, as well as creative and AI tools like Canva, Adobe Express, CapCut, and AI video generation platforms. His work is underpinned by a strong understanding of UI/UX principles, conversion optimization, and data-led decision-making. Passionate about innovation and digital storytelling, Nuwan blends creativity with analytics to help brands thrive in competitive markets. He holds a Bachelor of Technology in ICT and a CPD UK Certified Diploma in Practical Digital Marketing.…Nuwan Rajapaksa is a results-driven Digital Marketing Executive and AI Video Content Creator with over five years of experience delivering high-impact, multi-channel campaigns across the UK and Sri Lanka. He specializes in leveraging AI-powered analytics, CRM automation, and omnichannel strategies to drive ROI, customer acquisition, and brand growth. With expertise spanning performance marketing, PPC strategy, SEO/SEM, eCommerce optimization, AI-driven video production, and content creation, Nuwan has consistently achieved measurable success—such as reducing CPA by up to 80%, increasing engagement by 45%, and securing top-three SERP rankings for competitive keywords. He is proficient in platforms including Google Ads, Meta Ads, LinkedIn Ads, Shopify, WordPress, SEMrush, HubSpot, and Mailchimp, as well as creative and AI tools like Canva, Adobe Express, CapCut, and AI video generation platforms. His work is underpinned by a strong understanding of UI/UX principles, conversion optimization, and data-led decision-making. Passionate about innovation and digital storytelling, Nuwan blends creativity with analytics to help brands thrive in competitive markets. He holds a Bachelor of Technology in ICT and a CPD UK Certified Diploma in Practical Digital Marketing.

Nuwan Rajapaksa

Digital Marketer, Performance Marketer, SEO Expert, +2

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Nuwan Rajapaksa is a results-driven Digital Marketing Executive and AI Video Content Creator with over five years of experience delivering high-impact, multi-channel campaigns across the UK and Sri Lanka. He specializes in leveraging AI-powered analytics, CRM automation, and omnichannel strategies to drive ROI, customer acquisition, and brand growth. With expertise spanning performance marketing, PPC strategy, SEO/SEM, eCommerce optimization, AI-driven video production, and content creation, Nuwan has consistently achieved measurable success—such as reducing CPA by up to 80%, increasing engagement by 45%, and securing top-three SERP rankings for competitive keywords. He is proficient in platforms including Google Ads, Meta Ads, LinkedIn Ads, Shopify, WordPress, SEMrush, HubSpot, and Mailchimp, as well as creative and AI tools like Canva, Adobe Express, CapCut, and AI video generation platforms. His work is underpinned by a strong understanding of UI/UX principles, conversion optimization, and data-led decision-making. Passionate about innovation and digital storytelling, Nuwan blends creativity with analytics to help brands thrive in competitive markets. He holds a Bachelor of Technology in ICT and a CPD UK Certified Diploma in Practical Digital Marketing.…Nuwan Rajapaksa is a results-driven Digital Marketing Executive and AI Video Content Creator with over five years of experience delivering high-impact, multi-channel campaigns across the UK and Sri Lanka. He specializes in leveraging AI-powered analytics, CRM automation, and omnichannel strategies to drive ROI, customer acquisition, and brand growth. With expertise spanning performance marketing, PPC strategy, SEO/SEM, eCommerce optimization, AI-driven video production, and content creation, Nuwan has consistently achieved measurable success—such as reducing CPA by up to 80%, increasing engagement by 45%, and securing top-three SERP rankings for competitive keywords. He is proficient in platforms including Google Ads, Meta Ads, LinkedIn Ads, Shopify, WordPress, SEMrush, HubSpot, and Mailchimp, as well as creative and AI tools like Canva, Adobe Express, CapCut, and AI video generation platforms. His work is underpinned by a strong understanding of UI/UX principles, conversion optimization, and data-led decision-making. Passionate about innovation and digital storytelling, Nuwan blends creativity with analytics to help brands thrive in competitive markets. He holds a Bachelor of Technology in ICT and a CPD UK Certified Diploma in Practical Digital Marketing.

Available to hire

Nuwan Rajapaksa is a results-driven Digital Marketing Executive and AI Video Content Creator with over five years of experience delivering high-impact, multi-channel campaigns across the UK and Sri Lanka. He specializes in leveraging AI-powered analytics, CRM automation, and omnichannel strategies to drive ROI, customer acquisition, and brand growth.

With expertise spanning performance marketing, PPC strategy, SEO/SEM, eCommerce optimization, AI-driven video production, and content creation, Nuwan has consistently achieved measurable success—such as reducing CPA by up to 80%, increasing engagement by 45%, and securing top-three SERP rankings for competitive keywords.

He is proficient in platforms including Google Ads, Meta Ads, LinkedIn Ads, Shopify, WordPress, SEMrush, HubSpot, and Mailchimp, as well as creative and AI tools like Canva, Adobe Express, CapCut, and AI video generation platforms. His work is underpinned by a strong understanding of UI/UX principles, conversion optimization, and data-led decision-making.

Passionate about innovation and digital storytelling, Nuwan blends creativity with analytics to help brands thrive in competitive markets. He holds a Bachelor of Technology in ICT and a CPD UK Certified Diploma in Practical Digital Marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Digital Media Executive at BGR Designs Ltd

May 31, 2025 - July 8, 2025

Planned and executed multi-channel campaigns across Google Ads, Meta Ads, and LinkedIn, reducing CPA by 60–80% and increasing lead quality and conversion rates. Led SEO, GEO and SEM strategy using SEMrush and Google Ads, securing top-3 SERP positions for 12+ keywords and growing organic traffic by 35%. Launched targeted email marketing flows using HubSpot and Mailchimp, improving open rates by 25% and driving repeat customer engagement. Used Shopify and WordPress CMS to launch high-converting e-commerce pages, integrating CRM data and applying SEO-rich content structures. Created visuals and video content using Canva, CapCut, and Adobe Express to enhance brand storytelling. Improved landing page UX through heatmap insights and A/B testing, increasing user engagement by 25%. Constructed user-centric Shopify and WordPress platforms integrated with HubSpot CRM, achieving a higher quality score than 90% of tested sites. Launched three targeted ad campaigns using HubSpot data insights, ac

Digital Media Executive at MTJ Global

March 31, 2024 - July 8, 2025

Led digital team to meet deadlines, achieving 98% on-time delivery and improving client satisfaction by 25%. Managed social media for service and e-commerce businesses across LinkedIn, Facebook, Instagram, and Twitter, including content creation and audience engagement to boost brand visibility. Executed A/B tests on Google Ads and landing pages, improving quality score to 9/10 and increasing conversion quality by 30%. Managed PPC budgets and campaigns in hospitality and service sectors, setting up conversion tracking via Google Tag Manager and analyzing user behaviour through GA4 to generate high-quality leads. Developed e-commerce websites using Shopify and WordPress, optimizing SEO and enhancing UI/UX for user experience and conversion. Created engaging content with CapCut, AI tools, Adobe Express, and Canva; scheduled content for over 100 clients using Hootsuite. Managed email campaigns and HubSpot CRM workflows to nurture leads and segment audiences. Conducted comprehensive SEO au

Digital Media Assistant at MTJ Global

December 31, 2020 - July 8, 2025

Managed digital campaigns on Google and Facebook, optimizing ads to maximize reach, engagement, and conversion rates. Directed SEO strategy using Google Analytics and SEMrush to map customer journeys with customized content per funnel stage; achieved top SERP rankings in target markets.

Digital Media Executive at BGR Designs Ltd

May 31, 2025 - July 14, 2025

Planned and executed multi-channel campaigns across Google Ads, Meta Ads, and LinkedIn, reducing CPA by 60–80% and increasing lead quality and conversion rates. Led SEO, GEO and SEM strategy using SEMrush and Google Ads, securing top-3 SERP positions for 12+ keywords and growing organic traffic by 35%. Launched targeted email marketing flows using HubSpot and Mailchimp, improving open rates by 25% and driving repeat customer engagement. Used Shopify and WordPress CMS to launch high-converting e-commerce pages, integrating CRM data and applying SEO-rich content structures. Created visuals and video content using Canva, CapCut, and Adobe Express to enhance brand storytelling across paid and organic channels. Improved landing page UX by applying heatmap insights and A/B testing, resulting in a 25% lift in user engagement and higher lead-to-sale conversion. Constructed user-centric Shopify and WordPress platforms, integrated with HubSpot CRM; these efforts led to a higher quality score t

Digital Media Executive at MTJ Global

March 31, 2024 - July 14, 2025

Led a digital team to meet deadlines, achieving on-time delivery of 98% of client solutions and improving satisfaction scores by 25%. Managed social media presence for both service-based and e-commerce businesses across LinkedIn, Facebook, Instagram, and Twitter including content creation, post scheduling, audience engagement, and performance monitoring to drive brand visibility and customer interaction. Executed A/B tests on Google Ads copy and landing pages, focusing on Search and Display networks, leading to a better-quality score of 9/10, and a 30% increase in conversion quality. Managed PPC budgets and campaigns across the hospitality and service sectors, setting up conversion tracking via Google Tag Manager (GTM) and analyzing user behavior through GA4 to generate high-quality, intent-driven leads. Designed and developed e-commerce websites using Shopify and WordPress, optimized content for SEO, and enhanced landing page UI/UX for improved user experience and conversion. Created

Digital Media Assistant at MTJ Global

December 31, 2020 - July 14, 2025

Managed digital campaigns on Google and Facebook, optimizing ads to maximize reach, engagement, and conversion rates. Directed SEO strategy using Google Analytics and SEMrush to map ideal customer journeys, customizing content for each funnel stage; attained top SERP rankings in target markets.

Digital Media Executive at BGR Designs Ltd

May 1, 2025 - August 14, 2025

Planned and executed multi-channel campaigns across Google Ads, Meta Ads, and LinkedIn, reducing CPA by 60–80% while increasing lead quality and conversion rates. Led SEO, GEO, and SEM strategies securing top-3 SERP positions for over 12 keywords and grew organic traffic by 35%. Launched targeted email marketing flows, improving open rates by 25% and driving repeat customer engagement. Developed high-converting e-commerce pages using Shopify and WordPress integrating CRM data with SEO-rich content. Created visual and video content to enhance brand storytelling and improved landing page UX by using heatmap insights and A/B testing, resulting in a 25% lift in user engagement and higher lead-to-sale conversion. Constructed user-centric platforms integrated with HubSpot CRM resulting in a higher quality score outperforming 90% of tested sites. Achieved a 40% higher click-through rate and 25% improvement in lead-to-opportunity conversion through targeted ad campaigns.

Digital Media Executive at MTJ Global

March 1, 2024 - August 14, 2025

Led a digital team to achieve 98% on-time delivery of client solutions and improved customer satisfaction scores by 25%. Managed social media presence and content creation for service-based and e-commerce businesses across LinkedIn, Facebook, Instagram, and Twitter to drive brand visibility and interaction. Executed A/B tests on Google Ads copy and landing pages securing a quality score of 9/10 and a 30% increase in conversion quality. Managed PPC budgets and campaigns setting up conversion tracking via Google Tag Manager and using GA4 analysis to generate high-quality, intent-driven leads. Designed and optimized e-commerce websites using Shopify and WordPress, enhancing SEO and UI/UX for better user experience and conversions. Created engaging multimedia content using CapCut, AI tools, Adobe Express, and Canva. Managed and scheduled content for over 100 clients using Hootsuite. Administered email campaigns and HubSpot CRM workflows improving lead nurturing and engagement. Conducted co

Digital Media Assistant at MTJ Global

December 1, 2020 - August 14, 2025

Managed digital campaigns on Google and Facebook, optimizing ads to maximize reach, engagement, and conversion rates. Directed SEO strategy by analyzing data to customize content for customer journeys, achieving top SERP rankings in target markets.