Nuwan Rajapaksa
Nuwan Rajapaksa is a results-driven Digital Marketing Executive and AI Video Content Creator with over five years of experience delivering high-impact, multi-channel campaigns across the UK and Sri Lanka.
About
Nuwan Rajapaksa is a results-driven Digital Marketing Executive and AI Video Content Creator with over five years of experience delivering high-impact, multi-channel campaigns across the UK and Sri Lanka. He specializes in leveraging AI-powered analytics, CRM automation, and omnichannel strategies to drive ROI, customer acquisition, and brand growth.
With expertise spanning performance marketing, PPC strategy, SEO/SEM, eCommerce optimization, AI-driven video production, and content creation, Nuwan has consistently achieved measurable success—such as reducing CPA by up to 80%, increasing engagement by 45%, and securing top-three SERP rankings for competitive keywords.
He is proficient in platforms including Google Ads, Meta Ads, LinkedIn Ads, Shopify, WordPress, SEMrush, HubSpot, and Mailchimp, as well as creative and AI tools like Canva, Adobe Express, CapCut, and AI video generation platforms. His work is underpinned by a strong understanding of UI/UX principles, conversion optimization, and data-led decision-making.
Passionate about innovation and digital storytelling, Nuwan blends creativity with analytics to help brands thrive in competitive markets. He holds a Bachelor of Technology in ICT and a CPD UK Certified Diploma in Practical Digital Marketing.
- 4 years' experience
- Joined July 2025
Skills· 12
Languages
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Retail
- Travel & Hospitality
- Professional Services
- Software & Internet
- Consumer Goods
More experts in Bristol, United Kingdom
Work experience· 9 roles
Planned and executed multi-channel campaigns across Google Ads, Meta Ads, and LinkedIn, reducing CPA by 60–80% and increasing lead quality and conversion rates. Led SEO, GEO and SEM strategy using SEMrush and Google Ads, securing top-3 SERP positions for 12+ keywords and growing organic traffic by 35%. Launched targeted email marketing flows using HubSpot and Mailchimp, improving open rates by 25% and driving repeat customer engagement. Used Shopify and WordPress CMS to launch high-converting e-commerce pages, integrating CRM data and applying SEO-rich content structures. Created visuals and video content using Canva, CapCut, and Adobe Express to enhance brand storytelling across paid and organic channels. Improved landing page UX by applying heatmap insights and A/B testing, resulting in a 25% lift in user engagement and higher lead-to-sale conversion. Constructed user-centric Shopify and WordPress platforms, integrated with HubSpot CRM; these efforts led to a higher quality score t
Planned and executed multi-channel campaigns across Google Ads, Meta Ads, and LinkedIn, reducing CPA by 60–80% and increasing lead quality and conversion rates. Led SEO, GEO and SEM strategy using SEMrush and Google Ads, securing top-3 SERP positions for 12+ keywords and growing organic traffic by 35%. Launched targeted email marketing flows using HubSpot and Mailchimp, improving open rates by 25% and driving repeat customer engagement. Used Shopify and WordPress CMS to launch high-converting e-commerce pages, integrating CRM data and applying SEO-rich content structures. Created visuals and video content using Canva, CapCut, and Adobe Express to enhance brand storytelling. Improved landing page UX through heatmap insights and A/B testing, increasing user engagement by 25%. Constructed user-centric Shopify and WordPress platforms integrated with HubSpot CRM, achieving a higher quality score than 90% of tested sites. Launched three targeted ad campaigns using HubSpot data insights, ac
Planned and executed multi-channel campaigns across Google Ads, Meta Ads, and LinkedIn, reducing CPA by 60–80% while increasing lead quality and conversion rates. Led SEO, GEO, and SEM strategies securing top-3 SERP positions for over 12 keywords and grew organic traffic by 35%. Launched targeted email marketing flows, improving open rates by 25% and driving repeat customer engagement. Developed high-converting e-commerce pages using Shopify and WordPress integrating CRM data with SEO-rich content. Created visual and video content to enhance brand storytelling and improved landing page UX by using heatmap insights and A/B testing, resulting in a 25% lift in user engagement and higher lead-to-sale conversion. Constructed user-centric platforms integrated with HubSpot CRM resulting in a higher quality score outperforming 90% of tested sites. Achieved a 40% higher click-through rate and 25% improvement in lead-to-opportunity conversion through targeted ad campaigns.
Education· 7
Certifications and awards· 5
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