Available to hire
Hi, I’m Palki Asija, a seasoned Digital Marketing and Lead Generation Expert with over 13 years of experience. I’ve had the pleasure of helping 800+ clients across 70+ business niches globally, delivering remarkable results in SEO, social media marketing, paid advertising, SEM, YouTube marketing, and more. I’m particularly passionate about crafting strategies that drive growth and enhance online presence.
I thrive on learning and adapting to the latest trends, constantly upgrading my skills in digital marketing and SEO. Whether it’s managing campaigns, optimizing websites, or developing engaging content, I dedicate myself to helping businesses succeed in the digital space with a friendly and results-driven approach.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Intermediate
Work Experience
Sr. SEO Expert at Redcliffe Training Private Limited (via Eminenture Private Limited)
May 31, 2025 - July 9, 2025Handled SEO for a UK-based Ed-Tech project with a turnover exceeding 10 crores monthly, expanding sales across the UK, USA, APAC, Gulf, and approximately 18 countries. Conducted comprehensive keyword research, updated SEO tasks, monitored algorithm updates, managed link-building strategies, implemented A/B testing, and optimized mobile content to enhance visibility and traffic. Developed strategic SEO campaigns, provided client reports, advised on website redesign, and improved search engine rankings through onsite and offsite tactics.
Sr. Digital Marketing Associate at Dumroo AI (AI-powered Teaching Assistant)
May 1, 2025 - PresentCurrently associated as Senior Digital Marketing Associate focusing on AI-powered teaching assistance, employing digital marketing strategies to grow brand presence.
Digital Marketing Manager at Fayway Global Pvt. Ltd.
June 30, 2022 - July 9, 2025Managed UK construction acquisition projects and digital marketing initiatives for Livsite Global, including SEO and data integration for BPO/SaaS product sales.
Digital Marketing Manager at Horizon Visuals Production
October 31, 2021 - July 9, 2025Led digital marketing efforts to enhance brand visibility and engagement across platforms.
Social Media Manager and Content Writer at Digital Chaabi
March 31, 2021 - July 9, 2025Managed social media accounts and created engaging content to increase audience reach and interaction.
Digital Marketing Manager at Shoppycart.com
February 28, 2017 - July 9, 2025Directed online marketing strategies focused on SEO, PPC campaigns, and social media marketing to boost e-commerce performance.
Digital Marketing Manager at Feegenie Online Services Pvt. Ltd.
January 31, 2015 - July 9, 2025Oversaw digital marketing campaigns including SEO, social media, and paid advertising to increase customer engagement and sales.
Sr. SEO Expert at Redcliffe Training Private Limited
May 31, 2025 - July 9, 2025Handled a UK-based Ed-Tech SEO project with a turnover exceeding 10 crores monthly, expanding sales across the UK, USA, APAC, Gulf, and 18 countries. Responsibilities included comprehensive keyword research, SEO optimization, strategy adaptation based on search algorithm updates, link-building management, A/B testing, mobile content optimization, and coordination with social media teams. Provided SEO performance reports, advised on website redesign, conducted technical SEO audits, and implemented schema markup to enhance search engine results.
Sr. Digital Marketing Associate at Dumroo AI
May 1, 2025 - PresentCurrently associated as a senior digital marketing associate working with an AI-powered teaching assistant platform based in New Jersey, US.
Digital Marketing Manager at Fayway Global Pvt. Ltd.
June 30, 2022 - July 9, 2025Responsible for digital marketing including handling projects for a UK venture involved in digital marketing, data integration, BPO/SaaS product selling, and builder project acquisitions in construction.
Digital Marketing Manager at Horizon Visuals Production
October 1, 2021 - July 9, 2025Managed digital marketing activities for the company.
Social Media Manager and Content Writer at Digital Chaabi
March 31, 2021 - July 9, 2025Managed social media and content writing responsibilities.
Digital Marketing Manager at Shoppycart.com
February 28, 2017 - July 9, 2025Handled digital marketing activities.
Digital Marketing Manager at Feegenie Online Services Pvt. Ltd.
January 31, 2015 - July 9, 2025Managed digital marketing operations.
Sr. SEO Expert at Redcliffe Training Private Limited
May 31, 2025 - July 9, 2025Worked on a UK-based Ed-Tech SEO project with a turnover above 10 Crores monthly, expanding sales across the UK, USA, APAC, Gulf, and approximately 18 countries. Responsibilities included keyword research, updating SEO tasks, monitoring search algorithm updates, market trend analysis, link-building strategies, A/B testing, mobile-optimized content creation, strategic SEO campaign implementation, detailed reporting, technical SEO troubleshooting, client consultation, and enhancement of search rankings through onsite and offsite tactics.
Sr. Digital Marketing Associate at Dumroo AI
May 1, 2025 - PresentAssociated with Dumroo AI as a Senior Digital Marketing Associate, focusing on AI-powered teaching assistant projects based in New Jersey, US.
Digital Marketing Manager at Fayway Global Pvt. Ltd.
June 30, 2022 - July 9, 2025Managed digital marketing for a construction project acquisitions company and their UK venture Livsite Global, covering digital marketing, data integration, and BPO/SaaS product selling.
Digital Marketing Manager at Horizon Visuals Production
October 1, 2021 - July 9, 2025Managed digital marketing initiatives to build brand and consumer engagement.
Social Media Manager and Content Writer at Digital Chaabi
March 31, 2021 - July 9, 2025Led social media management and content writing to enhance brand voice and reach.
Digital Marketing Manager at Shoppycart.com
February 28, 2017 - July 9, 2025Oversaw digital marketing operations and strategy execution for the e-commerce platform.
Digital Marketing Manager at Feegenie Online Services Pvt. Ltd.
January 31, 2015 - July 9, 2025Handled digital marketing activities focusing on lead generation, SEO, and ad campaigns.
Education
Master of Business Administration at Manipal University
January 1, 2012 - December 31, 2014Bachelor of Technology at KIIT College of Engineering, Gurugram
January 1, 2008 - December 31, 2012Master of Business Administration at Manipal University
January 1, 2012 - December 31, 2014Bachelor of Technology at KIIT College of Engineering, Gurugram
January 1, 2008 - December 31, 2012Master of Business Administration at Manipal University
January 1, 2012 - December 31, 2014Bachelor of Technology at KIIT College of Engineering, Gurugram
January 1, 2008 - December 31, 2012Qualifications
Certified AI-Powered Digital Marketer by SEMrush
June 1, 2022 - May 31, 2025Google Certified Digital Marketer and E-commerce Marketing Expert
January 1, 2023 - December 31, 2023HubSpot Certified Content Marketer, Keyword Research Expert, and Social Media Marketer
January 1, 2023 - December 31, 2023SEMrush Certified for Competitive Analysis, Extensive Keyword Research, and SMM
January 1, 2023 - December 31, 2023Best Content Writer Award by Women Dedication Magazine
January 1, 2024 - December 31, 2024Certified AI-Powered Digital Marketer by SEMrush
June 1, 2022 - May 31, 2025Google Certified Digital Marketer and E-commerce Marketing Expert
January 1, 2024 - December 31, 2024HubSpot Certified Content Marketer, Keyword Research Expert and Social Media Marketer
January 1, 2024 - December 31, 2024SEMrush Certified for Competitive Analysis, Extensive Keyword Research, and SMM
January 1, 2024 - December 31, 2024Certified AI-Powered Digital Marketer by SEMrush
June 1, 2022 - May 31, 2025Google Certified Digital Marketer and E-commerce Marketing Expert
January 1, 2014 - December 31, 2014Hubspot Certified Content Marketer, Keyword Research Expert and Social Media Marketer
January 1, 2014 - December 31, 2014SEMrush Certified for Competitive Analysis, Extensive Keyword Research, and SMM
January 1, 2014 - December 31, 2014Industry Experience
Software & Internet, Education, Professional Services, Real Estate & Construction, Media & Entertainment, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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