Hi, I’m Nayara Fardin. I’m a creative and data-driven marketing professional with a passion for storytelling, digital strategy, and meaningful audience connections. I hold a BA in Business Management with studies in AI, ML, and Digital Marketing, and I bring a thoughtful, innovative approach to modern marketing challenges. I’ve created engaging content and managed social media campaigns, using performance insights to shape communication strategies. I’ve helped grow Instagram engagement and followers for beauty clients by 30%, doubled an agency’s Instagram audience, and supported new client acquisition through effective social campaigns. I’m curious by nature, collaborative in spirit, and motivated by turning ideas into authentic brand experiences.…

Nayara Fardin Dublin

Hi, I’m Nayara Fardin. I’m a creative and data-driven marketing professional with a passion for storytelling, digital strategy, and meaningful audience connections. I hold a BA in Business Management with studies in AI, ML, and Digital Marketing, and I bring a thoughtful, innovative approach to modern marketing challenges. I’ve created engaging content and managed social media campaigns, using performance insights to shape communication strategies. I’ve helped grow Instagram engagement and followers for beauty clients by 30%, doubled an agency’s Instagram audience, and supported new client acquisition through effective social campaigns. I’m curious by nature, collaborative in spirit, and motivated by turning ideas into authentic brand experiences.…

Available to hire

Hi, I’m Nayara Fardin. I’m a creative and data-driven marketing professional with a passion for storytelling, digital strategy, and meaningful audience connections. I hold a BA in Business Management with studies in AI, ML, and Digital Marketing, and I bring a thoughtful, innovative approach to modern marketing challenges.

I’ve created engaging content and managed social media campaigns, using performance insights to shape communication strategies. I’ve helped grow Instagram engagement and followers for beauty clients by 30%, doubled an agency’s Instagram audience, and supported new client acquisition through effective social campaigns. I’m curious by nature, collaborative in spirit, and motivated by turning ideas into authentic brand experiences.

See more

Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

General Operative at Bar Rua
April 1, 2024 - Present
Performed general operative duties within the establishment, contributing to daily operations and service delivery.
Customer Service - Cashier at Aviva Stadium
April 30, 2024 - July 9, 2025
Handled customer service and cashier responsibilities, delivering efficient and courteous service during high-traffic events.
General Operative at Blackrock College
July 31, 2023 - July 9, 2025
Carried out general operational tasks supporting the college environment and administrative needs.
General Operative at Green Leaf Services
December 31, 2021 - July 9, 2025
Assisted in various operational duties, contributing to service delivery and customer satisfaction in a team environment.
Fraud and Risk Analyst at BRB Serviços
October 31, 2019 - July 9, 2025
Conducted in-depth data analysis to detect fraudulent and irregular activities related to public transport ticketing. Managed communications with external bodies and prepared detailed reports for Senior Management and Board meetings. Achieved detection of 40 fraudsters and identified nearly R$300,000 in fraud, contributing to government safeguard efforts.
Customer Support & Sales at BRB Serviços
July 31, 2019 - July 9, 2025
Acted as liaison between customers and company; addressed inquiries and complaints, managed client data input and assisted in card production processes, achieving high levels of customer satisfaction and loyalty.
Office Administrator at BRB Serviços
December 31, 2018 - July 9, 2025
Managed user documentation and registration tasks, coordinated production and printing of public transport cards, administered registration and monitoring of routes and transport companies, handling more than 5,000 new registrations and 40,000 reanalyses.
Social Media Marketing (Contract) at Form Comunicação
February 28, 2018 - July 9, 2025
Planned and executed social media campaigns for SMEs and agency clients, developed content (copy and visual), managed online community engagement, and helped increase client Instagram engagement by 30% and agency Instagram followers by 100%.
Marketing Executive at Instituto de Catarata de Brasilia
October 31, 2014 - July 9, 2025
Organized and executed events to promote clinic services, developed digital content for website and social media, established B2B partnerships and created email marketing and offline campaigns, successfully expanding client base.
General Operative at Bar Rua
April 1, 2024 - Present
Performed general operative tasks supporting the business, improving communication skills, and adapting to a multicultural workplace environment.
Customer Service - Cashier at Aviva Stadium
April 30, 2024 - July 11, 2025
Handled customer service and cashier duties, ensuring smooth transactions and improving customer satisfaction during events.
General Operative at Blackrock College
July 31, 2023 - July 11, 2025
Provided general operative support to maintain operational efficiency and adapt to the requirements of the institution.
General Operative at Green Leaf Services
December 31, 2021 - July 11, 2025
Performed various operative duties to support the business objectives and improve team collaboration.
Fraud and Risk Analyst at BRB Serviços, Brazil
October 31, 2019 - July 11, 2025
Conducted thorough data analysis to detect fraudulent activities, managed communications with external bodies according to regulations, prepared detailed reports for senior management and government portals, and successfully identified fraud impacting public funds.
Customer Support & Sales at BRB Serviços, Brazil
July 31, 2019 - July 11, 2025
Acted as liaison between clients and company, addressing inquiries and complaints, inputting client data, and supporting public transportation card production, achieving high customer satisfaction.
Office Administrator at BRB Serviços, Brazil
December 31, 2018 - July 11, 2025
Managed registration documentation, production and printing of public transport cards, and oversight of public transportation practices, successfully handling over 5,000 new registrations and 40,000 re-analyses.
Social Media Marketing (Contract) at Form Comunicação, Brazil
February 28, 2018 - July 11, 2025
Planned and executed social media campaigns, managed client social media calendars, created content using Canva and video editors, increased Instagram engagement and followers, and contributed to acquiring new clients.
Marketing Executive at Instituto de Catarata de Brasilia, Brazil
October 31, 2014 - July 11, 2025
Organised promotional events for the clinic, developed the digital presence, managed social media accounts, created email and print marketing campaigns, and established B2B partnerships to increase client base.
Social Media Marketing (Contract) at Form Comunicação, Brazil
August 1, 2016 - February 1, 2018
Planned social media calendar for different clients (mostly SMEs) and for the agency. Planned, developed and executed social media campaigns (paid and organic). Content creation using Canva and video editor platforms; worked with designers when needed. Managed the online community and communicated with customers online. Achievements: Grew Instagram engagement and followers by 30% and increased client base by 3% for three beauty clients. Increased the agency's Instagram followers by 100% and gained 2 new big clients through effective social media campaigns.
International Exchange Program & Part-Time Work Experience
February 1, 2020 - Present
Working part-time in various jobs to improve communication skills and get acquainted with the multicultural environment.
Customer Service - Cashier at Aviva Stadium
July 1, 2023 - April 1, 2024
General Operative at Blackrock College
January 1, 2022 - July 1, 2023
General Operative at Green Leaf Services
October 1, 2020 - December 31, 2021
Customer Support & Sales at BRB Serviços, Brazil
December 1, 2018 - July 1, 2019
Acted as a liaison between customers and the company, addressing inquiries, issues, and complaints. Client data input in the system and assisted in the production of public transport cards. Demonstrated strong communication and problem-solving skills to resolve customer concerns effectively. Maintained a high level of customer satisfaction by providing timely and accurate assistance. Built and maintained positive relationships with customers to increase loyalty and retention.
Office Administrator at BRB Serviços, Brazil
April 1, 2016 - December 1, 2018
Conducted user documentation analysis for registration. Managed production and printing of public transport cards. Administered and registered public transport practices, including bus routes and transport companies. Managed more than 5k new registrations and 40k reanalysis.
Freelance Digital Marketing & Video Content Creator at Dublin-based acupuncture and nutrition clinic
March 1, 2026 - Present
Managed social media content and campaigns to raise brand awareness. Produced and edited short-form video content (Reels and promotional videos) using CapCut. Designed visual content and marketing materials with Canva to ensure brand consistency. Planned and executed content calendars and social media campaigns aligned with the clinic's strategy.
Marketing Assistant Internship at Visão Institutos Oftalmológicos – Brazil
May 1, 2012 - July 31, 2012
Assisted with weekly events, managed online community, data input and appointment scheduling.
Office Administrator at Perceptiva – Brazil
April 1, 2011 - February 29, 2012
Documentation review and registration processing; administration; high-volume registrations.
Call Center Agent at Ctis, Brazil
February 1, 2010 - April 30, 2011
Handled customer inquiries, CRM data entry and issue resolution.
Pedagogical Assistant at Universidade Católica de Brasília, Brazil
June 1, 2007 - June 30, 2009
Assisted with academic activities, supporting students and faculty.
Freelance Digital Marketing & Video Content Creator at Self-employed / Freelance (Dublin)
March 1, 2026 - Present
Managed social media content for a Dublin-based acupuncture and nutrition clinic, supporting brand awareness and audience engagement. Produced and edited short-form video content for social media (Reels and promotional videos) using CapCut. Designed visual content and marketing materials using Canva, ensuring brand consistency across social platforms. Supported the planning and execution of content calendars and social media campaign ideas aligned with the clinic’s marketing strategy.
International Exchange Program & Part-Time Work Experience at Dublin, Ireland
February 1, 2020 - Present
Working part-time in various jobs to improve communication skills and get acquainted with the multicultural environment.
Call Center Agent at Ctis – Brazil
February 1, 2010 - April 1, 2011
Handled inbound/outbound calls and customer inquiries.
Pedagogical Assistant at Universidade Católica de Brasília - Brazil
June 1, 2007 - June 1, 2009
Provided academic support and administrative assistance.

Education

BA (Hons.) in Business Management at Holmes Institute Dublin
January 1, 2023 - January 1, 2025
Higher Diploma in Marketing at Faculdade Senac Brazil
January 1, 2012 - February 12, 2026

Qualifications

Advanced Google Analytics
January 1, 2023 - December 31, 2023
English Course | Academic Bridge
January 1, 2020 - December 31, 2022
Advanced Social Media Strategy Training and Certification
January 1, 2012 - December 31, 2012
Higher Diploma in Marketing
January 1, 2012 - March 12, 2026

Industry Experience

Transportation & Logistics, Government, Healthcare, Professional Services, Media & Entertainment, Education, Software & Internet, Retail

Skills

Experience Level