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Hi, I'm Helen, a creative and data-driven Social Media & Digital Marketing Specialist passionate about growing engagement, visibility, and brand loyalty through cross-platform strategies. With experience in digital content creation, trend forecasting, influencer partnerships, and campaign optimization, I love using analytics to deliver measurable results. I'm comfortable working in both agency and in-house settings, always eager to collaborate across teams and drive impact using a data-informed approach. Whether it's SEO, social media management, or email marketing, I'm dedicated to helping brands connect with their audiences more effectively.…Hi, I'm Helen, a creative and data-driven Social Media & Digital Marketing Specialist passionate about growing engagement, visibility, and brand loyalty through cross-platform strategies. With experience in digital content creation, trend forecasting, influencer partnerships, and campaign optimization, I love using analytics to deliver measurable results. I'm comfortable working in both agency and in-house settings, always eager to collaborate across teams and drive impact using a data-informed approach. Whether it's SEO, social media management, or email marketing, I'm dedicated to helping brands connect with their audiences more effectively.

Helen Do

Digital Producer, Content Producer, SEO Expert, +2

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Hi, I'm Helen, a creative and data-driven Social Media & Digital Marketing Specialist passionate about growing engagement, visibility, and brand loyalty through cross-platform strategies. With experience in digital content creation, trend forecasting, influencer partnerships, and campaign optimization, I love using analytics to deliver measurable results. I'm comfortable working in both agency and in-house settings, always eager to collaborate across teams and drive impact using a data-informed approach. Whether it's SEO, social media management, or email marketing, I'm dedicated to helping brands connect with their audiences more effectively.…Hi, I'm Helen, a creative and data-driven Social Media & Digital Marketing Specialist passionate about growing engagement, visibility, and brand loyalty through cross-platform strategies. With experience in digital content creation, trend forecasting, influencer partnerships, and campaign optimization, I love using analytics to deliver measurable results. I'm comfortable working in both agency and in-house settings, always eager to collaborate across teams and drive impact using a data-informed approach. Whether it's SEO, social media management, or email marketing, I'm dedicated to helping brands connect with their audiences more effectively.

Available to hire

Hi, I’m Helen, a creative and data-driven Social Media & Digital Marketing Specialist passionate about growing engagement, visibility, and brand loyalty through cross-platform strategies. With experience in digital content creation, trend forecasting, influencer partnerships, and campaign optimization, I love using analytics to deliver measurable results.

I’m comfortable working in both agency and in-house settings, always eager to collaborate across teams and drive impact using a data-informed approach. Whether it’s SEO, social media management, or email marketing, I’m dedicated to helping brands connect with their audiences more effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Strategist at Ascedia

March 1, 2025 - Present

Audited web traffic and UX using GA4, SEMrush, and heatmaps to identify optimization opportunities. Developed data dashboards and insights presentations for cross-functional teams. Executed SEO strategies including audits, keyword targeting, and backlink analysis. Led UX enhancements via A/B testing and site behavior analysis to increase conversions.

Digital Marketing Specialist at HuFriedyGroup

March 31, 2025 - July 9, 2025

Managed all aspects of social media marketing: developed content calendars, created graphics, wrote and edited posts, scheduled campaigns, and tracked performance across LinkedIn, Facebook, Instagram, TikTok and X. Collaborated across departments to align social messaging with brand and product initiatives. Led full-funnel email marketing including segmentation, automation, and analytics. Created and deployed newsletters, lifecycle campaigns, and product-focused emails to drive conversion. Built interactive dashboards and analyzed KPIs across social, email, and web to optimize campaigns. Launched loyalty and sustainability programs to strengthen customer engagement. Used GA4, Looker Studio, and heatmaps for A/B testing and tactical refinements.

SEO Digital Producer at USA TODAY - Gannett

December 31, 2022 - July 9, 2025

Produced and distributed SEO-informed social media content for special editorial projects. Supported over 20 regional newspaper sites with SEO implementation covering metadata, H1s, internal linking and anchor text. Collaborated with Audience and Editorial teams to recommend technical and on-page SEO updates. Monitored performance using Chartbeat, Google Trends, and Search Console to inform content direction. Created original multimedia content and optimized articles for organic reach and social sharing.

Digital Content Producer at Hubbard Broadcasting (KSTP-TV)

September 30, 2021 - July 9, 2025

Published breaking news, articles, and graphics under tight deadlines using WordPress and Infogram. Drafted social copy and managed social distribution using Social News Desk. Edited digital content for AP style, clarity, SEO, and visual presentation. Monitored newsroom activity to pitch stories and update high-traffic web placements.