Regional Coordinator at Omnicom Media Group

Responsible for digital strategies based on budget, objectives and market trends and product launches, prioritizing the upper funnel with Meta, Google Ecosystem, Tik Tok and DV360 for product launches in each country. Created digital ecosystems based on media consumption by target audience, platform rankings, and consumer insights for 12 countries. Conducted social media listening for the Peruvian market after a product launch. Client-facing role from brief to campaign execution and reporting. Led offline and online media research and strategy deliverables for each country. Managed an annual budget of $1,500,000.

Digital Media Planner Senior at Omnicom Media Group

Conducted research and analysis to recommend media based on business objectives and the target. Planned full funnel branding-performance campaigns across Meta, Tik Tok, Pinterest, Google and Programmatic. Automated campaigns in Data Studio and Power BI with the Data Lead team. Measured and analyzed campaign results, correlating data with Google Analytics, Campaign Manager and CRM (Hubspot). Produced reports of tactical, specific and annual campaigns with daily qualitative and quantitative optimization.

Digital Media Planner at IPG Mediabrands

Managed brand for Falabella Perú, coordinating directly with suppliers and clients. Participated in design thinking processes for idea development. Prepared campaign strategies, budgets, and presentations focused on KPIs based on research and benchmarking. Managed campaign timelines (Gantt), media proposal evaluation, data collection for competition analysis, and conducted primary research to understand customer needs. Analyzed historical data to improve future campaign results and produced tactical campaign reports.

Digital Media Planner Jr. at OMD Peru

Handled Always On branding strategies for multiple brands including Nissan, Henkel, Clear Channel, UDEP, BCP Branding, and Agua San Carlos. Developed performance strategy launching Nissan Web Series 2021 and BCP 'Credits' product. Managed KPI measurement based on Salesforce. Delivered B2B strategy for Clear Channel, AON strategy for Henkel products, campaign optimization, trafficking using Campaign Manager, implementation orders, and campaign reporting.

Regional Coordinator at Omnicom Media Group

Responsible for digital strategies based on budget, objectives, market trends, and product launches across 12 countries. Prioritized upper funnel strategies using Meta, Google Ecosystem, TikTok, and DV360. Created digital ecosystems based on media consumption, platform rankings, and consumer insights. Conducted social media listening for the Peruvian market post product launch. Handled client accounts from briefing to execution and reporting. Led offline and online media research and strategy deliverables. Managed an annual budget of $1,500,000.

Digital Media Planner Senior at Omnicom Media Group

Researched and analyzed media to recommend effective strategies aligned with business objectives and target audiences. Planned full funnel branding-performance campaigns across Meta, TikTok, Pinterest, Google, and Programmatic channels. Automated campaigns using Data Studio and Power BI. Measured and analyzed campaign results integrating Google Analytics, Campaign Manager, and CRM (Hubspot). Provided regular reports on tactical, specific, and annual campaigns with daily optimization on qualitative and quantitative levels.

Digital Media Planner at IPG Mediabrands

Coordinated directly with suppliers and clients for Falabella Perú. Participated in design thinking sessions for campaign ideas. Prepared campaign strategies, budgets, and presentations focused on Brand needs with KPIs based on research and benchmarks. Managed campaign timelines and media proposal evaluations. Collected competitive data from traditional and digital channels. Conducted primary audience research to understand customer needs and analyzed historical data for campaign improvements.

Digital Media Planner Jr. at OMD Peru

Managed Always On branding strategies for various brands including Nissan, Henkel, Clear Channel, UDEP, and BCP. Developed performance strategy for BCP's 'Credits' product, Nissan's 2021 web series launch, and B2B strategy for Clear Channel's SME product. Executed optimization, tracking, trafficking of campaign assets, and reporting. Coordinated implementation orders for biddings and collaborated on KPI measurement using Salesforce.

Regional Coordinator at Omnicom Media Group

Responsible for digital strategies based on budget, objectives and market trends and product launches, prioritizing the upper funnel with Meta, Google Ecosystem, TikTok and DV360 for product launches in each country. Creating digital ecosystems based on media consumption by target audience, platform rankings, and consumer insights for 12 countries. Social listening for the Peruvian market after a product launch. Client-facing role from brief to campaign execution and reporting. Lead offline and online media research and strategy deliverables for each country. Annual budget management of $1,500,000.

Digital Media Planner Senior at Omnicom Media Group

Research and analysis to recommend media based on business objectives and the target. Planning full funnel branding and performance campaigns in Meta, TikTok, Pinterest, Google and Programmatic. Automating campaigns in Data Studio and Power BI with the Data Lead team. Measuring and analyzing campaign results, correlating information with Google Analytics, Campaign Manager and CRM (HubSpot). Reports of results of tactical, specific and annual campaigns with daily optimization in a qualitative and quantitative level.

Digital Media Planner at IPG Mediabrands

Brand in charge: Falabella Peru (Retail that has a presence in 7 countries). Direct coordination with suppliers and clients. Conduct and participate in design thinking processes for idea development. Preparation of campaign strategies, budgets and presentations with projected KPIs focus on Brand's needs and based on research and bench metrics. Carrying out and follow up of the campaign Gantt. Request, evaluation & analysis of media proposals based on trends. Data collection of competition in high demand in the traditional and digital channels. Conducting primary research with variety of audience types to understand customer needs. Analysis based on historical data to improve results in future campaigns. Reports of results of tactical.