Available to hire
I am an experienced social media specialist who is creative and results-driven. As a marketing professional with confident graphic design skills, I am capable of developing new digital content, executing campaigns, and creating marketing strategies. I excel at analyzing and planning based on marketing and sales data to ensure successful marketing executions that generate sales. I am also a person who loves to learn and expand my skills.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Tagalog
Advanced
Work Experience
Digital Marketing Manager at Nena’s Sanctuary - Lakehall & Rico’s Cafe
August 1, 2024 - PresentSpearheaded the overhaul of Lakehall’s website on Webflow, optimizing layout, content flow, and usability for a full relaunch. Created and executed monthly content plans across social media and digital platforms, managed Meta (Facebook & Instagram) Ads including campaign setup and optimization. Designed promotional materials for online and offline campaigns and supported event marketing coordination. Collaborated with internal teams and external vendors to ensure consistent marketing execution aligned with brand goals.
Digital Marketing Head at Cream Cartel Pty Ltd. Australia
February 1, 2022 - PresentCreated engaging social media content and memes using Canva and Adobe tools. Managed Facebook and Google Ads across 9 branches, significantly increasing sales and social media reach by 250%. Planned and introduced marketing strategies to improve customer outreach. Managed website content and Google Business profiles for multiple branches. Presented marketing content proposals and reviewed saved replies and price lists.
Digital Marketing / Social Media Specialist / Graphic Designer at Rustans Commercial Corporation
March 31, 2022 - July 10, 2025Managed social media accounts and planned daily postings, increasing social media following and clicks by 200%. Developed social media strategies to boost website traffic and established viral campaigns for product launches. Created sponsored ads and email newsletters, handled social media inquiries, coordinated photoshoots, monitored ad performance, and created marketing research reports. Managed and upgraded eCommerce website via Shopify.
Graphic Artist at TP Korea
July 31, 2016 - July 10, 2025Created innovative designs for software and publishing, supervised team tasks, ensured project deadlines were met, and assisted in database design production. Designed digital and printed layouts for brochures, educational PDFs, posters, tickets, GIFs, and character animations. Negotiated and established client relations globally.
Graphic Artist at Optimum Source Inc.
April 30, 2014 - July 10, 2025Assisted in editing design packages for ticket printing, flyers, and posters; converted design content for website use.
Freelance Animator
December 31, 2013 - July 10, 2025Conceptualized episode scenes, created storyboards, executed in-between and final editing, designed characters, and animated episodes.
Digital Marketing Manager at Nena’s Sanctuary - Lake Hall & Rico's Cafe
August 2, 2024 - PresentLed website development and management; spearheaded a full relaunch on Webflow; planned content and campaigns; coordinated with external agencies; delivered on time and aligned with brand goals.
Digital Marketing & Graphic Designer at TP Korea
July 31, 2016 - October 13, 2025Created engaging social media content for 9 branches, managed Facebook & Instagram ads, planned campaigns, and tracked KPIs. Led audience targeting and optimization; coordinated cross-functional teams for cohesive visuals.
Freelance Animator at Self-employed
December 31, 2013 - October 13, 2025Conceptualized and produced animation sequences; created storyboards and character assets; contributed to print and digital materials.
Graphic Designer at TP Korea
July 1, 2016 - October 13, 2025Graphic design work for branding and marketing collateral; project coordination using Google Workspace; cross-functional collaboration; basic web development and content management.
Digital Marketing Graphic Designer / Graphic Artist at Rustan's Commercial Corporation
March 1, 2022 - October 13, 2025Social media strategy, digital content planning, Facebook Ads, email newsletters, campaigns, market research, client & stakeholder relations, brand awareness & engagement strategies, marketing development & execution.
Freelance Animator
December 31, 2013 - October 13, 2025Freelance animation and graphic art work, developing promotional visuals and marketing materials for various clients.
Graphic Artist at Optimum Source International Institute of Technology
April 1, 2014 - October 13, 2025Created artwork and promotional materials; conceptualized episodes and storyboards; in-between editing; designed characters and assets for web and print.
Website Development & Management at Lakehall & Rico's Café
August 1, 2024 - PresentSpearheaded the overhaul of Lakehall’s website on Webflow, optimizing layout, content flow, and usability for a full relaunch scheduled in October 2024. Collaborated closely with website developers and creative agencies to align visual and technical execution with brand marketing goals. Ensured content updates delivered on time and in line with project timelines.
Graphic Designer at TP Korea
July 31, 2016 - October 13, 2025Google Workspace project tools (e.g., Monday.com). Cross-functional team collaboration; vendor & agency coordination; Web Content Management; Shopify Store Management & Backend Support; Webflow; Basic Web Development.
Graphic Artist at Optimum Source Inc.
April 30, 2014 - October 13, 2025Conceived and designed visuals; created storyboard scenes; edited and produced design assets for print and digital media; coordinated with production to ensure quality and deadlines.
Freelance Animator at Cosmopoint International Institute of Technology
December 31, 2013 - October 13, 2025Conceptualized episode scenes, created storyboards, and animated episodes. Executed in-between and final edits; designed characters; assisted in editing design packages for tickets, flyers, posters; adapted design content for web publishing. Created innovative designs for both software and publishing.
Digital Marketing Manager at Lake Hall & Rico’s Cafe
August 1, 2024 - PresentLed website development and management for Lake Hall & Rico’s Cafe, overhauling the site on Webflow, optimizing layout, content flow, and usability for a relaunch planned Oct 2024. Collaborated closely with web developers and creative agencies to ensure visuals and technical execution aligned with brand marketing goals; delivered updated content on schedule. Developed and executed monthly content plans across social media and digital platforms, aligned with campaigns, events, and seasonal promotions. Managed Meta (Facebook & Instagram) Ads from campaign setup to optimization, and produced regular KPI reports to inform future strategy. Created promotional materials and branding assets for online and offline campaigns; coordinated with suppliers and agencies to ensure brand consistency and timely delivery. Led event marketing visuals and supported stakeholder engagement across marketing team and vendors.
Social Media Manager at Rustans Commercial Corporation
March 31, 2022 - October 13, 2025Managed social media accounts and planned daily postings. Created and managed the brand’s online presence using web and social platforms. Increased social media followers and clicks by 200%. Developed a social media strategy to boost company website traffic. Established a viral campaign for a new product launch. Spearheaded Facebook & Instagram ads—from campaign setup and creative development to audience targeting and optimization. Generated regular performance reports and insights, tracking KPIs to assess campaign effectiveness and inform future strategy. Coordinated with external marketing agencies for campaign rollouts, content production, and performance alignment.
Web Content Manager & Backend Support at TP Korea
July 31, 2016 - October 13, 2025Cross-functional team collaboration; vendor & agency coordination; web content management; Shopify store management & backend support. Used Google Workspace tools and Monday.com for project coordination. Web content updates and site maintenance across multiple channels; backend support tasks to ensure smooth e-commerce operations.
Graphic Designer / Digital Marketing at Cartel Pty Ltd
February 1, 2022 - PresentCreate engaging social media content and memes using Canva, Adobe Photoshop, and Adobe Illustrator. Managed Facebook Ads and Google Ads campaigns from setup and creative development to audience targeting and optimization. Generated regular performance reports and insights tracking KPIs. Coordinated with external marketing agencies for campaign rollouts, content production, and performance alignment. Graphic Design & Visual Content Creation for online and offline campaigns.
Digital Marketing / Social Media Specialist at Rustan's Commercial Corporation
March 1, 2022 - October 13, 2025Managed social media accounts and planned daily postings; Created, managed, and evaluated the brand's online presence across web and social platforms; Increased social media following and clicks by 200%; Developed social media strategy to boost website traffic; Spearheaded product launches; Executed sponsored ads for Facebook and email newsletters; Launched mass marketing campaigns; Handled social media inquiries; Built and distributed email blasts and e-newsletters; Planned engaging content; Researched marketing trends; Coordinated with vendors and agencies for collateral and posters; Ensured content aligned with brand guidelines.
Graphic Designer at Optimum Source Inc.
April 1, 2014 - October 13, 2025Graphic Artist creating marketing materials and visual assets; Increased social media following; Implemented branding across campaigns; Collaborated on content production and client presentations.
Graphic Designer at TP Korea
July 1, 2016 - October 13, 2025Graphic design work for marketing materials; Cross-functional team collaboration; Vendor and agency coordination; Web content management; Shopify store backend support; Google Workspace usage; Content development for campaigns.
Graphic Designer at Nena’s Sanctuary - Lake Hall & Rico’s Café
August 1, 2024 - PresentGraphic Designer / Digital Marketing; Led the digital marketing and content creation; Led overhauls of the website and marketing collateral; Coordinated with vendors and internal teams to deliver on-brand content.
Digital Marketing Manager at Nena's Sanctuary - Lake Hall & Rico's Cafe
August 1, 2024 - PresentLed digital marketing for Nena's Sanctuary, including campaigns, content creation, and branding across web and social channels. Coordinated with vendors and agencies to align visuals with marketing goals; delivered updated content on time and in line with project timelines.
Freelance Animator at Optimum Source Inc.
December 31, 2013 - October 13, 2025Conceptualized and produced animation assets, created storyboard scenes, designed characters, and animated episodes. Assisted in editing design packages for tickets, flyers, and posters; converted design content for web and publishing; planned and delivered print and digital layouts.
Graphic Artist at Optimum Source Inc.
April 30, 2014 - October 13, 2025Created print and digital visuals for branding and communications; produced storyboards and episodes; assisted in editing and packaging design for tickets and posters; supported web content creation and publishing.
Digital Marketing Manager at Nena's Sanctuary - Lakehall & Rico's Cafe
August 20, 2024 - PresentSpearheaded the overhaul of Lakehall’s website on Webflow, coordinating with developers to optimize layout, content flow, and usability for a full relaunch; delivered updated content strategy aligned with project timelines.
Graphic Designer / Digital Marketing & Social Media Specialist at Rustan's Commercial Corporation
March 1, 2022 - October 13, 2025Managed social media accounts and daily postings; built and evaluated the brand’s online presence across web and social platforms; grew social media following and engagement; developed campaigns, sponsored ads, and email newsletters; planned content and executed mass marketing efforts; handled inquiries across Facebook, Instagram, and Email; updated Shopify-based ecommerce content; created lookbooks, posters, and educational PDFs.
Education
Vocational Course Certificate at Cosmopoint International Institute of Technology
January 1, 2010 - December 31, 2012Bronze Medalist at Cosmopoint International Institute of Technology
September 1, 2012 - October 13, 2025Vocational Course Certificate in Graphic Design at Cosmopoint International Institute of Technology
January 11, 2030 - October 13, 2025Qualifications
Bronze Medalist
September 1, 2012 - September 30, 2012Outstanding Service Award
September 1, 2012 - September 30, 2012Bronze Medalist
September 1, 2012 - October 13, 2025Bronze Medalist
January 1, 2012 - October 13, 2025Outstanding Service Award
September 1, 2012 - October 13, 2025Vocational Course Certificate in Graphic Design
January 11, 2030 - October 13, 2025Industry Experience
Retail, Media & Entertainment, Travel & Hospitality, Consumer Goods, Professional Services, Software & Internet, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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