Available to hire
Hi, I’m Akash Dinakar, an experienced Social Media Coordinator and Digital Marketing Specialist with over four years of hands-on expertise in creating engaging content and managing high-performance paid campaigns across platforms such as Google Ads, Meta, Spotify, and LinkedIn. I thrive on using data-driven strategies to boost traffic, improve conversions, and maximize ROI. I’m passionate about combining creativity with analytics to craft campaigns that resonate with audiences and drive measurable results.
With a strong background in SEO, content creation, and campaign optimization, I excel in collaborating with teams to bring digital marketing initiatives to life. I’m detail-oriented, process-driven, and always looking for innovative ways to improve digital performance. I’m excited to continue leveraging my skills to help brands grow and connect meaningfully with their communities.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
French
Beginner
Work Experience
Digital Marketing Specialist / Social Media Coordinator at Inspirise
June 30, 2025 - July 10, 2025Developed and executed multi-platform social media campaigns for clients across Facebook, Instagram, and LinkedIn, increasing engagement by 35% and driving a 40% boost in conversions. Designed and managed content calendars aligned with brand identity and audience insights supporting brand awareness and growth. Created copy and assets for social media posts, press releases, and web content ensuring tone consistency. Implemented technical SEO enhancements improving site performance and user experience. Used graphic design tools to develop branded visuals and promotional materials. Conducted social listening, audience analysis, and performance reporting to refine strategies and improve ROI. Managed backlink acquisition campaigns and optimized on-page SEO elements to boost search visibility. Utilized social media tools to schedule posts, monitor performance, and optimize paid and organic campaigns. Skills include Google Ads, Meta Ads, LinkedIn Ads, technical SEO, content marketing, convers
Marketing Retention Specialist at Nordia, Canada
June 30, 2024 - July 10, 2025Achieved an 85% customer renewal rate through personalized retention campaigns based on lifecycle data. Reduced churn by 20% using targeted messaging and digital outreach. Designed email marketing campaigns with Mailchimp utilizing segmentation and automation workflows, increasing open and click-through rates. Conducted A/B tests on email content optimizing engagement with weekly performance reports. Collaborated cross-functionally to align digital touchpoints including email, SMS, outbound calls. Utilized CRM for audience segmentation and campaign analysis. Trained new hires on best practices to improve campaign consistency and effectiveness.
Paid Media Specialist at The Hidden Lamp
June 30, 2023 - July 10, 2025Increased organic traffic by 130% over 8 months via strategic on-page SEO and keyword targeting. Managed and optimized $2,000+ monthly Google Ads spend, improving click-through and reducing cost-per-click with A/B testing and bid adjustments. Enhanced website rankings with keyword clustering and competitor analysis, boosting page 1 keywords by 60%. Conducted SEO audits resolving key issues to improve PageSpeed Insights score from 62 to 91. Developed highly effective search campaigns delivering 3.5x ROAS through landing page optimization and remarketing. Executed link-building strategies increasing domain authority significantly. Set up goals in GA4 and Google Tag Manager to align campaigns with KPIs.
Marketing Retention Agent at SinglePoint
February 28, 2022 - July 10, 2025Engaged existing and at-risk customers to resolve service issues and upsell packages, resulting in a 22% retention increase. Converted cancellations into renewals with persuasive communication tools, achieving a 35–40% monthly save rate. Employed CRM systems to identify churn risks and tailor retention offers. Consulted customers to cross-sell relevant products boosting upsell revenue by 15%. Provided marketing team with feedback to enhance segmentation and messaging strategies. Maintained a 90%+ customer satisfaction rating while consistently surpassing retention and sales targets.
Digital Marketing Specialist at Helpline Medical Centre, India
October 31, 2018 - July 10, 2025Planned and executed SEO and SEM strategies increasing website traffic by 65% and improving rankings for critical healthcare terms. Managed $2,000 monthly Google Ads campaigns raising qualified leads and decreasing CPC by 18%. Conducted on-page SEO audits optimizing meta tags, headings, schema markup, and internal linking which grew organic visibility by 40%. Launched Facebook and Instagram ads focused on local audience, boosting engagement and appointment bookings. Scheduled content with Hootsuite facilitating 60% follower growth and brand awareness. Created conversion-optimized landing pages improving lead conversion by 35%. Analyzed KPIs using Google Analytics and Search Console to drive marketing improvements.
Digital Marketing Specialist / Social Media Coordinator at Inspirise
June 30, 2025 - July 10, 2025Developed and executed multi-platform social media campaigns across Facebook, Instagram, and LinkedIn, increasing engagement by 35% and driving a 40% boost in conversions. Designed and managed content calendars aligned with brand identity and audience insights. Created copy and visual assets ensuring messaging consistency. Implemented technical SEO improvements, reducing page load times by 15%. Used graphic design tools to develop branded visuals and promotional materials. Conducted social listening, audience analysis, and performance reporting to refine campaign strategies and improve ROI. Managed backlink acquisition and SEO on-page optimization. Utilized social media management tools to schedule posts and monitor performance. Analyzed campaign metrics to optimize paid and organic campaigns.
Marketing Retention Specialist at Nordia
June 30, 2024 - July 10, 2025Achieved an 85% customer renewal rate with personalized retention campaigns based on lifecycle data. Reduced churn by 20% through targeted messaging and digital outreach. Designed email campaigns in Mailchimp using segmentation and automation, increasing open rates by 15% and click-throughs by 12%. Conducted A/B testing and reported weekly performance. Collaborated with teams to align campaigns across email, SMS, and calls. Used CRM tools for tracking and segmentation. Trained new hires on campaigns and communication techniques.
Paid Media Specialist at The Hidden Lamp
June 30, 2023 - July 10, 2025Increased organic traffic by 130% through on-page SEO and keyword optimization. Managed $2,000+ monthly Google Ads, increasing click-through rates by 45% and reducing CPC by 32% using A/B testing and bid adjustments. Improved website rankings with a 60% increase in page 1 keyword placements. Conducted SEO audits to fix critical issues improving PageSpeed Insights score from 62 to 91. Developed high-ROI search campaigns achieving a 3.5x ROAS. Implemented link-building earning 40+ high-authority backlinks, raising domain authority from 22 to 34. Set up and monitored conversions with GA4 and Tag Manager.
Marketing Retention Agent at SinglePoint
February 28, 2022 - July 10, 2025Engaged customers to resolve service concerns and upsell packages, increasing retention by 22%. Converted cancellations into renewals achieving save rates of 35-40%. Used CRM to track interactions and deploy personalized offers. Cross-sold products boosting upsell revenue by 15%. Collaborated with marketing to improve segmentation and messaging, maintaining a customer satisfaction rating above 90%. Consistently exceeded retention and sales targets.
Digital Marketing Specialist at Helpline Medical Centre
October 31, 2018 - July 10, 2025Planned SEO/SEM strategies increasing website traffic by 65%. Managed Google Ads with $2,000 monthly budget, increasing qualified leads by 30% and reducing CPC by 18%. Conducted SEO audits and optimized meta tags and internal linking, increasing organic visibility by 40%. Launched Facebook and Instagram ads boosting local engagement by 28% and bookings by 15%. Scheduled content using Hootsuite, growing followers by 60%. Designed conversion-optimized landing pages increasing conversion rates by 35%. Monitored KPIs using Google Analytics, Search Console, and Meta Business Suite for performance improvements.
Digital Marketing Specialist / Social Media Coordinator at Inspirise
June 30, 2025 - July 10, 2025Developed and executed multi-platform social media campaigns that increased engagement by 35% and conversions by 40%. Managed content calendars and created brand-aligned assets across Facebook, Instagram, and LinkedIn. Implemented technical SEO improvements reducing page load times by 15%. Used analytics and social listening tools to optimize campaigns and improve ROI. Managed backlink campaigns and on-page SEO optimizations to enhance search engine visibility.
Marketing Retention Specialist at Nordia, Canada
June 30, 2024 - July 10, 2025Achieved 85% customer renewal rate via personalized retention campaigns and reduced churn by 20%. Executed segmented and automated Mailchimp email marketing campaigns, increasing open and click-through rates significantly. Led A/B testing and collaborated cross-functionally to align campaigns across email, SMS, and outbound channels. Trained new hires on tools and communication techniques.
Paid Media Specialist at The Hidden Lamp
June 30, 2023 - July 10, 2025Increased organic traffic by 130% through SEO strategies while managing Google Ads campaigns optimizing CPC and CTR. Conducted full SEO audits and improved PageSpeed score and search rankings. Delivered a 3.5x ROAS through high-ROI campaigns with remarketing and ad extensions. Built high-authority backlinks improving domain authority and tracked performance through Google Analytics 4 and Tag Manager.
Marketing Retention Agent at SinglePoint
February 28, 2022 - July 10, 2025Engaged customers to resolve concerns and upsell, contributing to a 22% retention increase. Converted cancellations with a monthly save rate of 35-40%. Used CRM to target churn risks and facilitate personalized retention offers. Collaborated to improve segmentation and messaging and maintained a 90%+ customer satisfaction rating.
Digital Marketing Specialist at Helpline Medical Centre
October 31, 2018 - July 10, 2025Planned and executed SEO/SEM strategies raising website traffic and qualified leads. Ran Google Ads with improved CPC and lead capture rates. Optimized meta tags and content boosting organic visibility, and launched social media ad campaigns increasing engagement and bookings. Designed landing pages enhancing lead conversion and monitored KPIs with analytics tools.
Digital Marketing Specialist / Social Media Coordinator at Inspirise
June 30, 2025 - July 10, 2025Developed and executed multi-platform social media campaigns, increasing engagement by 35% and conversions by 40%. Managed content calendars aligned with brand identity, created copy and assets for posts and web content, and implemented technical SEO enhancements reducing page load times by 15%. Utilized graphic design tools to develop visuals and promotional materials. Conducted social listening and audience analysis to refine strategies and improve ROI. Managed backlink acquisition and on-page SEO optimization. Used social media management tools to schedule posts and monitor performance.
Marketing Retention Specialist at Nordia
June 30, 2024 - July 10, 2025Achieved an 85% customer renewal rate with personalized retention campaigns. Reduced churn by 20% using targeted messaging and outreach. Designed email marketing campaigns with audience segmentation and automation, increasing open rates by 15% and click-through rates by 12%. Conducted A/B testing for optimization and collaborated across teams for campaign alignment. Utilized CRM tools for tracking and analysis. Trained new hires on best practices.
Paid Media Specialist at The Hidden Lamp
June 30, 2023 - July 10, 2025Increased organic traffic by 130% via SEO and content optimization. Managed a $2,000+ monthly ad spend with a 45% increase in click-through rates and 32% reduction in CPC. Improved website rankings and site performance scores significantly. Developed high-ROI search campaigns achieving 3.5x ROAS. Executed link-building, gaining 40+ high-authority backlinks. Managed goal and conversion tracking in analytics platforms.
Marketing Retention Agent at SinglePoint
February 28, 2022 - July 10, 2025Engaged customers to resolve concerns and upsell packages, increasing retention by 22%. Converted cancellations into renewals with a 35-40% monthly save rate. Utilized CRM for behavior tracking and personalized offers. Enhanced upsell revenue by 15%. Provided feedback to marketing for segmentation and messaging improvements. Maintained customer satisfaction above 90%.
Digital Marketing Specialist at Helpline Medical Centre
October 31, 2018 - July 10, 2025Planned and executed SEO and SEM strategies that increased traffic by 65% and improved keyword rankings. Managed Google Ads campaigns raising qualified leads by 30% and reducing CPC by 18%. Conducted on-page SEO optimization producing a 40% increase in organic visibility. Launched Facebook and Instagram ads for local reach resulting in higher engagement and bookings. Created conversion-optimized landing pages boosting lead conversions by 35%. Monitored KPIs with analytics tools to inform marketing improvements.
Digital Marketing Specialist / Social Media Coordinator at Inspirise
June 30, 2025 - July 10, 2025Developed and executed multi-platform social media campaigns for clients across Facebook, Instagram, and LinkedIn, increasing engagement by 35% and driving a 40% boost in conversions. Designed and managed content calendars, wrote copy, created assets for social media posts, press releases, and web content ensuring consistent tone. Implemented technical SEO enhancements that resulted in a 15% decrease in page load times and improved user experience. Utilized graphic design tools (Canva, Capcut, Invideo) for branded visuals. Conducted social listening, audience analysis, and performance reporting to refine campaigns. Managed backlink campaigns to improve domain authority. Created and optimized on-page SEO elements. Scheduled posts and optimized campaigns using management tools. Analyzed metrics to improve ROI on paid and organic campaigns.
Marketing Retention Specialist at Nordia, Canada
June 30, 2024 - July 10, 2025Achieved an 85% customer renewal rate through personalized retention campaigns and reduced churn by 20% via targeted messaging and digital outreach. Designed and executed segmented email marketing campaigns using Mailchimp, driving increases in open and click-through rates. Conducted A/B testing on emails and reported weekly metrics. Collaborated cross-functionally to align digital touchpoints. Utilized CRM systems for tracking and analysis. Trained new hires on best practices and communication techniques to improve campaign consistency.
Paid Media Specialist at The Hidden Lamp
June 30, 2023 - July 10, 2025Increased organic traffic by 130% in 8 months via on-page SEO and content optimization. Managed and optimized Google Ads monthly ad spend achieving a 45% increase in CTR and 32% reduction in CPC with continuous A/B testing. Improved page 1 keyword ranking by 60%. Conducted SEO audits and fixed critical issues, improving site speed and crawlability. Developed search campaigns yielding 3.5x ROAS through optimized landing pages and remarketing. Built backlinks raising domain authority significantly. Set and monitored GA4 and Tag Manager goals aligning with KPIs.
Marketing Retention Agent at SinglePoint, Toronto, ON
February 28, 2022 - July 10, 2025Engaged with customers to resolve concerns and upsell packages, increasing retention by 22% over a year. Converted cancellations to renewals achieving 35–40% monthly save rate. Used CRM for behavioral tracking and personalized offers. Performed needs-based consultations boosting upsell revenue by 15%. Collaborated with marketing to enhance segmentation and messaging. Maintained customer satisfaction above 90%, consistently exceeding retention and sales goals.
Digital Marketing Specialist at Helpline Medical Centre, India
October 31, 2018 - July 10, 2025Planned and executed SEO and SEM strategies boosting website traffic by 65% and improved keyword rankings for healthcare terms. Managed Google Ads campaigns increasing qualified leads by 30% and reducing CPC by 18%. Conducted on-page SEO audits optimizing tags, schema markup, and internal linking resulting in 40% increase in organic visibility. Launched Facebook and Instagram ads increasing engagement and bookings. Created and scheduled social content growing followers by 60%. Designed conversion-optimized landing pages, raising lead conversion by 35%. Monitored KPIs and translated data into marketing improvements.
Education
Post Degree at York University
January 1, 2019 - December 31, 2020Post Degree Diploma at Vancouver Island University
January 1, 2018 - December 31, 2019Bachelor Degree at Sunrise University
January 1, 2012 - December 31, 2015Post Degree at York University, Toronto, ON
January 1, 2019 - December 31, 2020Post Degree Diploma at Vancouver Island University, British Columbia
January 1, 2018 - December 31, 2019Bachelor Degree at Sunrise University, India
January 1, 2012 - December 31, 2015Post Degree at York University
January 1, 2019 - December 31, 2020Post Degree Diploma at Vancouver Island University
January 1, 2018 - December 31, 2019Bachelor Degree at Sunrise University
January 1, 2012 - December 31, 2015Post Degree at York University
January 1, 2019 - December 31, 2020Post Degree Diploma at Vancouver Island University
January 1, 2018 - December 31, 2019Bachelor Degree at Sunrise University
January 1, 2012 - December 31, 2015Post Degree at York University, Toronto, ON
January 1, 2019 - December 31, 2020Post Degree Diploma at Vancouver Island University, British Columbia
January 1, 2018 - December 31, 2019Bachelor Degree at Sunrise University, India
January 1, 2012 - December 31, 2015Qualifications
Industry Experience
Media & Entertainment, Professional Services, Healthcare, Retail, Software & Internet, Financial Services, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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