Available to hire
Hi, I’m Jeyson Orlando Diaz Arboleda, a Business Administrator and WordPress Developer with over 9 years of experience in eCommerce, SEO, and web development. I specialize in optimizing websites to improve performance and increase organic traffic, and I enjoy creating digital marketing strategies that help businesses grow their revenue.
I have a strong background in WordPress and Shopify, with hands-on experience in front-end development focusing on UX/UI and conversion optimization. I’m passionate about building efficient, secure, and user-friendly websites that make a real difference for clients.
Skills
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Marketing Director at Floristería Internacional (International Flowershop)
January 1, 2024 - July 11, 2025Increased eCommerce conversion rate by 25%. Achieved top 3 SEO ranking through optimized content and site structure. Expanded international commerce reach to 80%, boosting revenue and market penetration.
Freelance Web Developer & Marketing Consultant at Self-employed
January 1, 2024 - July 11, 2025Developed tailored websites and eCommerce solutions for diverse industries. Executed high-converting sales funnels, increasing lead generation and revenue. Specialized in SEO-driven content strategies, boosting online visibility and brand authority.
Webmaster at Borsalino Apartments
January 1, 2024 - PresentLed a full website redesign for a hospitality business, improving user experience. Developed a booking system integrated with Booking.com, increasing direct bookings. Optimized SEO, improving search rankings through keyword analysis and internal site structure improvements.
WordPress Developer at Meridiano Regional Newspaper
January 1, 2019 - PresentLed a full website redesign, improving load speed by 40% and reducing bounce rate by 25%. Implemented security measures, removing malware and preventing further breaches. Developed custom PHP/JavaScript functions for performance enhancements and new features. Enhanced SEO, increasing organic traffic by 120% through long-tail keyword optimization, structured content strategy, and site speed enhancements to boost search rankings.
Education
Bachelor of Business Administration at Universidad del Valle (CO)
January 1, 2009 - December 31, 2014Bachelor’s Degree in Sociology at Universidad del Valle (CO)
January 1, 2011 - December 31, 2017Qualifications
Certificate in Programming with a Focus on Web Development
January 1, 2022 - December 31, 2022Professional Web Developer Course
January 1, 2020 - December 31, 2020Industry Experience
Software & Internet, Retail, Travel & Hospitality, Media & Entertainment, Professional Services
Skills
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