Available to hire
I help businesses grow smarter through performance marketing that balances data, creativity, and a deep understanding of audiences across multiple channels. With over 15 years in the mobile industry and more than 10 years in digital performance marketing, I focus on growth initiatives that connect with the right people at the right time. My approach merges data-driven marketing strategies with empathetic, user-focused storytelling to drive real results and build lasting customer relationships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Finnish
Fluent
Swedish
Intermediate
Work Experience
Head of Growth and UA (Freelance) at Solid Clouds
June 30, 2025 - July 11, 2025Led performance marketing for mobile game Starborne: Frontiers.
UA and Performance Marketing (Freelance) at Lockwood Publishing
November 30, 2022 - July 11, 2025Led user acquisition for Avakin Life, a top-grossing virtual world mobile game.
Performance Marketing Consultant (Freelance) at PopReach Games
November 30, 2022 - July 11, 2025Redesigned user acquisition processes for Peak Brain Training app following the acquisition of the game.
Head of UA (Freelance) at Kuuhubb
October 31, 2021 - July 11, 2025Managed user acquisition and ensured consistent subscription revenue for Recolor adult coloring app.
User Acquisition and Marketing Consultant (Freelance) at Polar Electro
January 31, 2019 - July 11, 2025Planned and implemented marketing campaigns for two fitness apps: Polar Flow and Polar Beat.
User Acquisition and Marketing Consultant (Freelance) at Gotta Yoga
April 30, 2016 - July 11, 2025Supported global launch and monetization optimization of Gotta Yoga fitness app.
Performance Marketing Consultant and Co-founder at AppSampo
January 1, 2015 - PresentCo-founded a marketing agency providing strategic growth expertise to mobile app and game companies of all sizes.
Education
M.Sc. of Economics at AALTO UNIVERSITY SCHOOL OF BUSINESS
January 1, 2000 - December 31, 2000Psychology - Basic studies at UNIVERSITY OF HELSINKI
January 1, 2005 - December 31, 2005Qualifications
Game Executive
January 1, 2015 - December 31, 2015Industry Experience
Gaming, Software & Internet, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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