I help businesses grow smarter through performance marketing that balances data, creativity, and a deep understanding of audiences across multiple channels. With over 15 years in the mobile industry and more than 10 years in digital performance marketing, I focus on growth initiatives that connect with the right people at the right time. My approach merges data-driven marketing strategies with empathetic, user-focused storytelling to drive real results and build lasting customer relationships.

I help businesses grow smarter through performance marketing that balances data, creativity, and a deep understanding of audiences across multiple channels. With over 15 years in the mobile industry and more than 10 years in digital performance marketing, I focus on growth initiatives that connect with the right people at the right time. My approach merges data-driven marketing strategies with empathetic, user-focused storytelling to drive real results and build lasting customer relationships.

Available to hire

I help businesses grow smarter through performance marketing that balances data, creativity, and a deep understanding of audiences across multiple channels. With over 15 years in the mobile industry and more than 10 years in digital performance marketing, I focus on growth initiatives that connect with the right people at the right time. My approach merges data-driven marketing strategies with empathetic, user-focused storytelling to drive real results and build lasting customer relationships.

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Language

English
Fluent
Finnish
Fluent
Swedish
Intermediate

Work Experience

Head of Growth and UA (Freelance) at Solid Clouds
June 30, 2025 - July 11, 2025
Led performance marketing for mobile game Starborne: Frontiers.
UA and Performance Marketing (Freelance) at Lockwood Publishing
November 30, 2022 - July 11, 2025
Led user acquisition for Avakin Life, a top-grossing virtual world mobile game.
Performance Marketing Consultant (Freelance) at PopReach Games
November 30, 2022 - July 11, 2025
Redesigned user acquisition processes for Peak Brain Training app following the acquisition of the game.
Head of UA (Freelance) at Kuuhubb
October 31, 2021 - July 11, 2025
Managed user acquisition and ensured consistent subscription revenue for Recolor adult coloring app.
User Acquisition and Marketing Consultant (Freelance) at Polar Electro
January 31, 2019 - July 11, 2025
Planned and implemented marketing campaigns for two fitness apps: Polar Flow and Polar Beat.
User Acquisition and Marketing Consultant (Freelance) at Gotta Yoga
April 30, 2016 - July 11, 2025
Supported global launch and monetization optimization of Gotta Yoga fitness app.
Performance Marketing Consultant and Co-founder at AppSampo
January 1, 2015 - Present
Co-founded a marketing agency providing strategic growth expertise to mobile app and game companies of all sizes.

Education

M.Sc. of Economics at AALTO UNIVERSITY SCHOOL OF BUSINESS
January 1, 2000 - December 31, 2000
Psychology - Basic studies at UNIVERSITY OF HELSINKI
January 1, 2005 - December 31, 2005

Qualifications

Game Executive
January 1, 2015 - December 31, 2015

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Professional Services