Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Alyssa-Mae Viernes, a Marketing Communications graduate (BA Hons) from the University of Westminster, graduating in July 2025. I have practical experience across branding, content strategy, and digital marketing, and I’m the founder of Juice Gels. I have global PR & social media exposure from my internship at ghd Hair, and I am adept at campaign execution, influencer relations, and creating engaging content across platforms. I'm now seeking a full-time graduate role to apply my communication, organizational, and creative skills across industries.…I'm Alyssa-Mae Viernes, a Marketing Communications graduate (BA Hons) from the University of Westminster, graduating in July 2025. I have practical experience across branding, content strategy, and digital marketing, and I’m the founder of Juice Gels. I have global PR & social media exposure from my internship at ghd Hair, and I am adept at campaign execution, influencer relations, and creating engaging content across platforms. I'm now seeking a full-time graduate role to apply my communication, organizational, and creative skills across industries.

Alyssa-Mae Viernes

Social Media Manager, Content Creator, Community Manager, +4





I'm Alyssa-Mae Viernes, a Marketing Communications graduate (BA Hons) from the University of Westminster, graduating in July 2025. I have practical experience across branding, content strategy, and digital marketing, and I’m the founder of Juice Gels. I have global PR & social media exposure from my internship at ghd Hair, and I am adept at campaign execution, influencer relations, and creating engaging content across platforms. I'm now seeking a full-time graduate role to apply my communication, organizational, and creative skills across industries.…I'm Alyssa-Mae Viernes, a Marketing Communications graduate (BA Hons) from the University of Westminster, graduating in July 2025. I have practical experience across branding, content strategy, and digital marketing, and I’m the founder of Juice Gels. I have global PR & social media exposure from my internship at ghd Hair, and I am adept at campaign execution, influencer relations, and creating engaging content across platforms. I'm now seeking a full-time graduate role to apply my communication, organizational, and creative skills across industries.

Available to hire

I’m Alyssa-Mae Viernes, a Marketing Communications graduate (BA Hons) from the University of Westminster, graduating in July 2025. I have practical experience across branding, content strategy, and digital marketing, and I’m the founder of Juice Gels.

I have global PR & social media exposure from my internship at ghd Hair, and I am adept at campaign execution, influencer relations, and creating engaging content across platforms. I’m now seeking a full-time graduate role to apply my communication, organizational, and creative skills across industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Synergy Exchange Limited

October 1, 2025 - Present

Lead the company's marketing function, developing and executing a content-led, relationship-first marketing strategy across LinkedIn, Instagram, Facebook, TikTok, YouTube and email marketing. Introduced a personal branding approach within the business, helping shift the marketing towards more authentic, social-led content that showcases the people behind the brand. Produced, filmed and edited high-performing short-form video content using CapCut, alongside creating branded assets and campaign materials in Canva. Manage weekly email marketing campaigns through Klaviyo, creating engaging content to educate and nurture prospective and existing clients. Represent the business at industry events and trade exhibitions, producing live content, conducting interviews and strengthening relationships across the commercial finance sector.

Marketing Assistant/Barista at Manuka Kitchen, London

March 31, 2025 - July 12, 2025

Managed and scheduled engaging Instagram posts and captions. Produced and edited high-quality photos and videos for promotional use. Handled direct messages for reservations and brand collaboration inquiries. Designed and sent Mailchimp email campaigns and maintained mailing lists. Coordinated collaborations with local businesses to boost brand visibility.

Founder at Juice Gels

January 1, 2025 - Present

Founded and operate a press-on nail brand, designing and handcrafting trend-led nail sets while managing branding, marketing, inventory, pricing, and order fulfillment. Built social content for Instagram and TikTok using Canva, CapCut, and native video tools, growing brand awareness and community engagement. Maintained the Etsy storefront with SEO-optimised listings, customer service, and review management to maximise visibility and conversions. Planned seasonal promotions, influencer collaborations, and delivered the brand’s first pop-up event at Rich Mix, strengthening brand presence both online and in-person.

Founder at Juice Gels (Self-employed)

January 1, 2025 - Present

Founded and independently manage Juice Gels, a handmade press-on nail brand, overseeing brand strategy, product development, pricing, customer experience and day-to-day operations. Developed and executed multi-channel marketing campaigns across Instagram, TikTok and the brand website, producing original short-form video, photography and branded content to grow awareness and engagement. Designed and launched the e-commerce website and Instagram Shop, creating an end-to-end customer journey including custom ordering, sizing, FAQs and post-purchase experience. Led creative direction across brand touchpoints, including visual identity, product photography, seasonal launches and campaign planning, while evolving the brand positioning beyond Etsy. Planned and delivered Juice Gels' first in-person pop-up at Rich Mix, managing event preparation, merchandising, pricing strategy, and customer engagement.

Marketing Assistant/Barista at Manuka Kitchen

October 1, 2024 - March 31, 2025

Managed an Instagram account, creating and scheduling engaging posts and captions. Produced and edited high-quality photos and videos for promotional use. Handled DMs for reservations and brand collaboration inquiries. Coordinated collaborations with local businesses to boost brand visibility.

Global PR & Social Media Intern at ghd Hair, London

September 30, 2024 - July 12, 2025

Created socially native content including TikTok trends, video edits, and brand memes. Supported launch events, managed VIP guest lists and gifting logistics. Assisted with organizing social shoots, sourced props, and supported on-set operations. Conducted EMV performance reports across global social platforms and competitors. Drafted creative briefs aligning photographers, stylists, and models.

Global PR and Social Media Intern at ghd Hair

September 1, 2023 - September 30, 2024

Created socially native content, including TikTok trends, video edits, and brand-aligned memes. Supported launch events: managed VIP guest lists and gifting logistics. Assisted with organising social shoots; sourced props and supported on-set operations. Conducted EMV performance reports across global social platforms and competitors. Drafted creative briefs for shoots, aligning photographers, stylists, and models.

Social Media Manager at Cafe Chibo, London

April 30, 2023 - July 12, 2025

Built and executed content calendars featuring posts, reels, and stories. Engaged with online community through comments, DMs, and tagged content. Led seasonal campaigns to increase awareness of specials and new menu items. Analyzed Instagram metrics to refine content strategy and improve engagement. Collaborated with local creators to generate authentic branded content.

Social Media Manager at Cafe Chibo

January 1, 2022 - April 30, 2023

Built and executed content calendars featuring posts, reels, and stories. Engaged with the online community through comments, DMs, and tagged content. Led seasonal campaigns to drive awareness of specials and new menu items. Analysed Instagram metrics to refine content strategy and improve engagement.