Reda Sinkou

Managed organic social media content and local SEO efforts to improve visibility, including Google Business Profile optimization, structured data, and performance improvements aligned with Core Web Vitals. Created client websites focused on UX, performance, and conversions. Tracked campaign and site performance using GA4 and GTM and provided actionable reporting and insights. Directed visual identity and marketing materials for corporate and e-commerce brands across print and digital channels. Built custom website features such as dynamic forms and API integrations, maintaining brand consistency, performance, and security across channels.

Managed a team of graphic designers and conducted research and analysis to find inspiration sources and propose original and innovative concepts following the latest graphic trends. Managed client relationships to ensure quality service and customer satisfaction by regularly updating them on project progress.

Responsible for creating and designing websites ensuring a smooth and intuitive user experience. The role also encompasses the creation of attractive visuals and graphic support tailored to the company's and clients' needs. Key tasks include website conception and development, graphical design of visual identities, logos, banners, UI/UX design improvements, marketing visual content creation, and collaboration with developers and marketers to maintain visual and functional coherence. Built and supported a multi-tenant SaaS platform: client workspaces, roles, and subscriptions. Designed AI automation workflows using AI APIs to streamline recurring business processes. Delivered custom WordPress websites optimized for UX, performance, and conversion. Created custom themes and templates (ACF, CPT) and integrated external APIs. Improved technical SEO: Core Web Vitals, site speed, and structured data.