Available to hire
Hi, I’m M. Rida Sinkou, a Senior Full-Stack Web Developer with 17+ years of experience designing, building, and optimizing web products. I specialize in WordPress (custom themes and plugins) and AI automation to create intelligent, scalable SaaS solutions.
I craft high-performance, multi-tenant architectures by combining PHP, JavaScript, MySQL, and API integrations with product thinking. My work emphasizes UX, performance, security, and accessibility, and I enjoy turning complex requirements into elegant, easy-to-manage systems.
Skills
Experience Level
Expert
Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Advanced
English
Intermediate
Work Experience
Digital Marketing Specialist & Visual Designer at XDinnovation, USA
December 30, 2021 - PresentResponsible for creating and designing websites ensuring a smooth and intuitive user experience. The role also encompasses the creation of attractive visuals and graphic support tailored to the company's and clients' needs. Key tasks include website conception and development, graphical design of visual identities, logos, banners, UI/UX design improvements, marketing visual content creation, and collaboration with developers and marketers to maintain visual and functional coherence.
Built and supported a multi-tenant SaaS platform: client workspaces, roles, and subscriptions. Designed AI automation workflows using AI APIs to streamline recurring business processes. Delivered custom WordPress websites optimized for UX, performance, and conversion. Created custom themes and templates (ACF, CPT) and integrated external APIs. Improved technical SEO: Core Web Vitals, site speed, and structured data.
Directeur artistique at EcoGroup Holding, Maroc
January 1, 2022 - July 13, 2025Managed a team of graphic designers and conducted research and analysis to find inspiration sources and propose original and innovative concepts following the latest graphic trends. Managed client relationships to ensure quality service and customer satisfaction by regularly updating them on project progress.
Graphic Designer Senior at EcoGroup Holding, Maroc
January 1, 2018 - July 13, 2025Defined commercial action plans adapted to the market and competitive environment. Designed various communication supports including websites, logos, banners, business cards, roll-ups, and packaging.
Graphiste at Travelriser, Maroc
January 1, 2015 - July 13, 2025Created logos, business cards, and website mockups for various sectors. Finalized projects effectively representing the company’s activities and delivered final results to clients.
IT Manager at REMAX Real Estate Group, Maroc
January 1, 2013 - July 13, 2025Produced the layout for the LOGIC IMMO magazine using Adobe Photoshop and InDesign, integrating images, articles, banners, and managing the website’s administration and updates.
Education
DEC at Multimedia (DEESWEB)
January 1, 2008 - December 31, 2011Adobe Certified Associate: Visual Design at Adobe
January 11, 2030 - September 18, 2025Certificate - AI Automation at Coursera
January 1, 2025 - June 18, 2026Qualifications
ADOBE Certified Associate
January 1, 2008 - December 31, 2011Industry Experience
Media & Entertainment, Software & Internet, Real Estate & Construction, Travel & Hospitality, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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