Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Digital Marketing & Creative Specialist with 17+ years of experience blending graphic design, content creation, and practical digital marketing to help local businesses grow. Produces print and digital assets, strengthens local online presence through social media and Google Business Profile management, and builds long-lasting relationships with business owners. Creative and organized, with hands-on execution across social media, email campaigns, local SEO, and web/UX-focused delivery. Tracks performance with GA4/GTM to provide actionable insights and continuously improve brand visibility and conversions for local and eCommerce clients.…Digital Marketing & Creative Specialist with 17+ years of experience blending graphic design, content creation, and practical digital marketing to help local businesses grow. Produces print and digital assets, strengthens local online presence through social media and Google Business Profile management, and builds long-lasting relationships with business owners. Creative and organized, with hands-on execution across social media, email campaigns, local SEO, and web/UX-focused delivery. Tracks performance with GA4/GTM to provide actionable insights and continuously improve brand visibility and conversions for local and eCommerce clients.

Reda Sinkou

Graphic Designer, Art Director, Creative Director, +7





Digital Marketing & Creative Specialist with 17+ years of experience blending graphic design, content creation, and practical digital marketing to help local businesses grow. Produces print and digital assets, strengthens local online presence through social media and Google Business Profile management, and builds long-lasting relationships with business owners. Creative and organized, with hands-on execution across social media, email campaigns, local SEO, and web/UX-focused delivery. Tracks performance with GA4/GTM to provide actionable insights and continuously improve brand visibility and conversions for local and eCommerce clients.…Digital Marketing & Creative Specialist with 17+ years of experience blending graphic design, content creation, and practical digital marketing to help local businesses grow. Produces print and digital assets, strengthens local online presence through social media and Google Business Profile management, and builds long-lasting relationships with business owners. Creative and organized, with hands-on execution across social media, email campaigns, local SEO, and web/UX-focused delivery. Tracks performance with GA4/GTM to provide actionable insights and continuously improve brand visibility and conversions for local and eCommerce clients.

Available to hire

Digital Marketing & Creative Specialist with 17+ years of experience blending graphic design, content creation, and practical digital marketing to help local businesses grow. Produces print and digital assets, strengthens local online presence through social media and Google Business Profile management, and builds long-lasting relationships with business owners.

Creative and organized, with hands-on execution across social media, email campaigns, local SEO, and web/UX-focused delivery. Tracks performance with GA4/GTM to provide actionable insights and continuously improve brand visibility and conversions for local and eCommerce clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Advanced

English

Intermediate

Work Experience

Digital Marketing Specialist at XD Innovation

January 1, 2022 - January 1, 2026

Managed organic social media content and local SEO efforts to improve visibility, including Google Business Profile optimization, structured data, and performance improvements aligned with Core Web Vitals. Created client websites focused on UX, performance, and conversions. Tracked campaign and site performance using GA4 and GTM and provided actionable reporting and insights. Directed visual identity and marketing materials for corporate and e-commerce brands across print and digital channels. Built custom website features such as dynamic forms and API integrations, maintaining brand consistency, performance, and security across channels.

Directeur artistique at EcoGroup Holding, Maroc

January 1, 2022 - July 13, 2025

Managed a team of graphic designers and conducted research and analysis to find inspiration sources and propose original and innovative concepts following the latest graphic trends. Managed client relationships to ensure quality service and customer satisfaction by regularly updating them on project progress.

Digital Marketing Specialist & Visual Designer at XDinnovation, USA

December 30, 2021 - Present

Responsible for creating and designing websites ensuring a smooth and intuitive user experience. The role also encompasses the creation of attractive visuals and graphic support tailored to the company's and clients' needs. Key tasks include website conception and development, graphical design of visual identities, logos, banners, UI/UX design improvements, marketing visual content creation, and collaboration with developers and marketers to maintain visual and functional coherence. Built and supported a multi-tenant SaaS platform: client workspaces, roles, and subscriptions. Designed AI automation workflows using AI APIs to streamline recurring business processes. Delivered custom WordPress websites optimized for UX, performance, and conversion. Created custom themes and templates (ACF, CPT) and integrated external APIs. Improved technical SEO: Core Web Vitals, site speed, and structured data.

Art Director & Web Developer at XD Innovation

January 1, 2018 - January 1, 2022

Designed and delivered marketing assets across digital and print, including social graphics, email campaigns, ads, and promotional materials. Turned UI/UX mockups into responsive, on-brand web interfaces. Supported case studies and e-commerce sites for a variety of clients and maintained performance, security, and brand consistency across channels.

Graphic Designer Senior at EcoGroup Holding, Maroc

January 1, 2018 - July 13, 2025

Defined commercial action plans adapted to the market and competitive environment. Designed various communication supports including websites, logos, banners, business cards, roll-ups, and packaging.

Senior Graphic Designer / Web Developer at EcoGroup Holding

January 1, 2015 - January 1, 2018

Directed and maintained multiple client websites, including content, listings, and databases. Designed logos, layouts, and web assets across diverse industries, and built and maintained websites for different clients. Provided ongoing web and internal intranet support, keeping content and data current.

Graphiste at Travelriser, Maroc

January 1, 2015 - July 13, 2025

Created logos, business cards, and website mockups for various sectors. Finalized projects effectively representing the company’s activities and delivered final results to clients.

Junior Graphic Designer / Web Developer at Martek Agency

January 1, 2013 - January 1, 2015

Designed digital and print marketing materials such as banners, templates, and visual assets. Supported show cases and e-commerce websites for a range of clients. Produced web and graphic assets across different industries and contributed to the maintenance and development of client web properties.

IT Manager at REMAX Real Estate Group, Maroc

January 1, 2013 - July 13, 2025

Produced the layout for the LOGIC IMMO magazine using Adobe Photoshop and InDesign, integrating images, articles, banners, and managing the website’s administration and updates.

IT Manager & Webmaster at Travelriser

January 1, 2008 - January 1, 2013

Handled web responsibilities including maintenance and updates as part of the organization’s online presence.

IT Manager & Webmaster at REMAX Real Estate Group

January 1, 2008 - January 1, 2013

Managed websites and internal intranet systems, maintained content and listings, and supported ongoing data management tasks. Ensured continuity of web operations and internal information updates for the organization.