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Hi, I'm Deanna Boone, a strategic and creative marketing professional passionate about driving results through data-driven insights and innovative approaches. With experience managing digital marketing campaigns, optimizing online presence, and enhancing brand visibility, I love collaborating with cross-functional teams to develop and implement effective marketing strategies that achieve business goals. My background spans various industries, including tech, e-commerce, retail, and AEC, where I've successfully increased website traffic, lead generation, and conversion rates through targeted campaigns and content strategies. I enjoy leveraging analytics and testing to constantly improve marketing efforts and deliver impactful results.…Hi, I'm Deanna Boone, a strategic and creative marketing professional passionate about driving results through data-driven insights and innovative approaches. With experience managing digital marketing campaigns, optimizing online presence, and enhancing brand visibility, I love collaborating with cross-functional teams to develop and implement effective marketing strategies that achieve business goals. My background spans various industries, including tech, e-commerce, retail, and AEC, where I've successfully increased website traffic, lead generation, and conversion rates through targeted campaigns and content strategies. I enjoy leveraging analytics and testing to constantly improve marketing efforts and deliver impactful results.

Deanna Boone

Digital Marketer, Content Producer, Marketing Strategist, +4

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Hi, I'm Deanna Boone, a strategic and creative marketing professional passionate about driving results through data-driven insights and innovative approaches. With experience managing digital marketing campaigns, optimizing online presence, and enhancing brand visibility, I love collaborating with cross-functional teams to develop and implement effective marketing strategies that achieve business goals. My background spans various industries, including tech, e-commerce, retail, and AEC, where I've successfully increased website traffic, lead generation, and conversion rates through targeted campaigns and content strategies. I enjoy leveraging analytics and testing to constantly improve marketing efforts and deliver impactful results.…Hi, I'm Deanna Boone, a strategic and creative marketing professional passionate about driving results through data-driven insights and innovative approaches. With experience managing digital marketing campaigns, optimizing online presence, and enhancing brand visibility, I love collaborating with cross-functional teams to develop and implement effective marketing strategies that achieve business goals. My background spans various industries, including tech, e-commerce, retail, and AEC, where I've successfully increased website traffic, lead generation, and conversion rates through targeted campaigns and content strategies. I enjoy leveraging analytics and testing to constantly improve marketing efforts and deliver impactful results.

Available to hire

Hi, I’m Deanna Boone, a strategic and creative marketing professional passionate about driving results through data-driven insights and innovative approaches. With experience managing digital marketing campaigns, optimizing online presence, and enhancing brand visibility, I love collaborating with cross-functional teams to develop and implement effective marketing strategies that achieve business goals.

My background spans various industries, including tech, e-commerce, retail, and AEC, where I’ve successfully increased website traffic, lead generation, and conversion rates through targeted campaigns and content strategies. I enjoy leveraging analytics and testing to constantly improve marketing efforts and deliver impactful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital & Product Marketer at Kai Brand Management Consulting

January 1, 2016 - Present

Utilized data-driven insights to optimize content and SEO efforts, resulting in a 25% average increase in website traffic and a 30% boost in lead generation. Developed and managed email marketing campaigns increasing open rates by 20% and conversions by 15%. Led product and growth marketing initiatives including launches, market research, and competitor analysis, driving a 10% increase in leads and conversions. Crafted content strategies to increase brand visibility and engagement, generating approximately 25% growth in leads. Managed paid ads using GA4, Google, and Meta ads, optimized conversions, and evaluated campaigns with various analytics tools. Created brand identities and guidelines, conducted marketing audits, and managed event and experiential activations for lead generation and brand awareness. Led CMS optimizations boosting conversion rates by over 20% and improved average order value through UX, email, and cart abandonment flows.

Content Manager at Stratus Team

June 30, 2025 - July 13, 2025

Created and implemented collateral to support business development. Managed design and maintenance of company websites including content creation and copywriting. Developed standard operating procedures, internal and external content calendars, and marketing plans. Produced marketing collateral such as presentations, brochures, SOQs, proposals, and video content. Assisted in organizing and managing the marketing project database. Led creation of brand guidelines and templates across various platforms including Sharepoint, Intranet, and marketing collateral.

Marketing Recruitment Specialist (Contract) at School District of Philadelphia

July 31, 2020 - July 13, 2025

Implemented targeted recruitment strategies for key candidate pools leading to successful recruitment of highly qualified applicants. Created innovative social media campaigns for specific candidate roles that increased engagement. Analyzed social media analytics and conversion rates to adjust marketing strategies. Developed strategic outreach plans to recruit diverse and qualified candidates.

Audit & Compliance Specialist at Columbus Property Management

July 31, 2019 - July 13, 2025

Oversaw and reviewed move-in, recertification, and move-out files in compliance with program rules and regulations including Tax Credit, HOME, Plus 40, SHP, and others. Implemented rent and income limits and utility allowances in Voyager and ensured staff adherence to policies. Completed audits for 40 properties maintaining compliance standards. Investigated suspected compliance violations and assessed claims validity.

Compliance Specialist at Philadelphia Housing Authority

February 28, 2019 - July 13, 2025

Ensured consistent application of local, federal, and HUD regulations throughout PHA with file compliance maintained. Managed projects including Reasonable Accommodations Transfer waitlist, successfully reducing transfer clients from 176 to 44 within six months. Monitored key performance indicators to uphold departmental standards. Developed and implemented control policies to mitigate risks and enhance regulatory compliance.

Digital Marketing Manager at Personify, Corp

November 30, 2023 - July 13, 2025

Collaborated on planning and executing digital and mobile marketing programs for B2B and B2C clients in the event management technology sector. Built and organized landing pages using CSS, HTML, and Adobe Dreamweaver. Created marketing content assets and email marketing campaigns, increasing client click-through rates by an average of 7%. Analyzed campaign data to create reports and provide recommendations. Improved lead quality and conversions through landing page optimization, A/B testing, and refined ad targeting using HubSpot, Google Analytics, and Salesforce.

Digital & Product Marketer at Kai Brand Management Consulting

January 1, 2016 - Present

Utilized data-driven insights to optimize content & SEO efforts, resulting in a 25% average increase in website traffic & a 30% boost in lead generation. Developed & managed email marketing campaigns, increasing email open rates by 20% and conversion rates by 15%. Led product & growth marketing initiatives, including launches and market research, yielding a 10% increase in leads/conversions. Crafted content strategies to boost brand visibility and engagement on social media and websites, generating approximately 25% more engagement and leads. Managed paid ads via GA4, Google, and Meta ads, optimizing conversions for clients using various analytics tools. Created brand identities, marketing audits, event activations for awareness & lead generation, and led CMS optimizations, driving over 20% increase in conversion rates and improving average order value through UX and cart abandonment flow improvements.

Content Manager at Stratus Team (AEC Industry)

June 30, 2025 - July 25, 2025

Created and implemented business development collateral. Managed website design and maintenance, including content creation and copywriting. Developed SOPs, content calendars, and marketing plans. Produced marketing materials like presentations, brochures, SOQs, proposals, and video content. Assisted marketing project database management. Drove creation of brand guidelines and templates across platforms including Sharepoint, Intranet, and Marketing collateral.

Marketing Recruitment Specialist (Contract) at School District of Philadelphia

July 31, 2020 - July 25, 2025

Implemented targeted recruitment strategies that resulted in an influx of highly qualified applicants. Created innovative social media campaigns for specific roles, boosting engagement. Analyzed social media analytics and conversion rates to adapt strategies. Developed outreach plans to recruit diverse and qualified candidates.

Audit & Compliance Specialist at Columbus Property Management

July 31, 2019 - July 25, 2025

Oversaw and reviewed move-in, recertification, and move-out files to ensure compliance with various programs including Tax Credit and HOME. Implemented rent & income limits and utility allowances in Voyager software. Completed audits for 40 properties to ensure compliance. Investigated compliance violations and assessed validity of claims.

Compliance Specialist at Philadelphia Housing Authority

February 28, 2019 - July 25, 2025

Ensured compliance with local, federal, and HUD regulations throughout the organization. Managed projects like the Reasonable Accommodations Transfer waitlist, reducing transfers from 176 to 44 clients in six months. Monitored KPIs across departments to uphold standards. Developed and implemented policies to mitigate risks and enhance regulatory compliance.

Digital Marketing Manager at Personify, Corp

November 30, 2023 - July 25, 2025

Collaborated in planning and executing digital and mobile marketing programs for B2B and B2C clients in event management technology. Built and organized landing pages using CSS, HTML, and Adobe Dreamweaver. Created marketing content and email campaigns, increasing click-through rates by 7%. Gathered campaign data, produced reports, and provided improvement recommendations. Improved lead quality and conversion by optimizing landing pages, A/B testing, and refining ad targeting with HubSpot, Google Analytics, and Salesforce.