Social Media for a restaurant Yamama

For Yamama, a vibrant Mediterranean restaurant, I developed and executed a complete social media strategy aimed at increasing brand awareness, driving footfall, and showcasing the restaurant’s authentic dishes.

The project included:

Content Creation: Curated and designed engaging photo and video content — from mouth-watering food shots and chef highlights to behind-the-scenes clips and customer moments.

Social Media Strategy: Established a consistent posting schedule across Instagram, Facebook, and TikTok, focusing on storytelling, local community engagement, and seasonal promotions.

Brand Aesthetic: Defined a warm, appetising visual identity that reflected the restaurant’s Mediterranean roots through cohesive colour palettes and typography.

Community Engagement: Managed comments, messages, and collaborations with local food influencers to grow organic reach.

Campaigns: Launched targeted social media campaigns to promote new menu items, weekend events, and delivery partnerships.

Result: Increased online engagement, improved brand recognition within the local area, and boosted in-restaurant visits through visually rich, authentic storytelling.