Hi, I'm Yunjie Zhou, a passionate marketing and communications professional with a strong background in social media, digital campaigns, and content creation. I love crafting authentic stories that connect with audiences and building brands through engaging and tailored digital strategies. With experience across various platforms and tools, I thrive in fast-paced environments where creativity meets data-driven results. Outside of marketing, I am also an experienced photographer and videographer, producing visual content that elevates brands and events. I enjoy working with clients to create compelling multimedia experiences that resonate deeply and drive engagement.

Yunjie Zhou

Hi, I'm Yunjie Zhou, a passionate marketing and communications professional with a strong background in social media, digital campaigns, and content creation. I love crafting authentic stories that connect with audiences and building brands through engaging and tailored digital strategies. With experience across various platforms and tools, I thrive in fast-paced environments where creativity meets data-driven results. Outside of marketing, I am also an experienced photographer and videographer, producing visual content that elevates brands and events. I enjoy working with clients to create compelling multimedia experiences that resonate deeply and drive engagement.

Available to hire

Hi, I’m Yunjie Zhou, a passionate marketing and communications professional with a strong background in social media, digital campaigns, and content creation. I love crafting authentic stories that connect with audiences and building brands through engaging and tailored digital strategies. With experience across various platforms and tools, I thrive in fast-paced environments where creativity meets data-driven results.

Outside of marketing, I am also an experienced photographer and videographer, producing visual content that elevates brands and events. I enjoy working with clients to create compelling multimedia experiences that resonate deeply and drive engagement.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Chinese
Fluent

Work Experience

Marketing & Communications Officer at Outward Housing
June 30, 2025 - July 14, 2025
Managed social media content creation, strategy, and content calendar across LinkedIn, Instagram, and Facebook using Buffer. Created branded content including video production and graphic design with Adobe Suite and Canva, alongside copywriting. Planned and delivered multi-channel marketing and fundraising campaigns integrating social, email, website, and events. Maintained WordPress website and coordinated SEO updates. Delivered data-led performance reports via Google Analytics and coordinated key organisational events such as the 50th anniversary.
Social Media and Digital Executive at Profile (formerly Transmission Private)
June 30, 2024 - July 14, 2025
Built and led the social media function from the ground up in a fast-paced PR and digital communications agency alongside the founder. Managed end-to-end digital and social media campaigns for senior executives and UHNWIs across multiple sectors including B2B tech, philanthropy, lifestyle, and investments. Achieved over 300% audience growth for clients through organic and paid social campaigns. Delivered data-led reporting using Google Analytics, Hootsuite, and Ahrefs. Managed paid campaigns with budgets exceeding £10K/month on LinkedIn, X, and Meta. Created platform-optimised visuals, short videos, and engaging copy, and managed podcasts using Buzzsprout. Oversaw website management on WordPress, Wix, Squarespace and supported SEO strategies. Mentored new team members and managed stakeholder relationships to ensure high-quality marketing output.
Photographer & Videographer at Self-employed
May 1, 2023 - Present
Produced event and promotional visual content for businesses, artists, and music festivals internationally. Managed two-camera interviews while ensuring brand consistency in all visual outputs.
Social Media Copywriter at Ogilvy
December 31, 2019 - July 14, 2025
Crafted social media copy for luxury menswear brand Zegna's global campaign. Supported influencer marketing and storytelling initiatives during internship.

Education

Master of Arts at King's College London
January 1, 2021 - June 30, 2022
Bachelor of Arts at Soochow University
September 1, 2016 - June 30, 2020

Qualifications

Professional Certificate in Social Media (Level 5 – Institute of Data & Marketing)
January 11, 2030 - July 14, 2025
LinkedIn Growth & Monetization (Justin Welsh)
January 11, 2030 - July 14, 2025
Graphic Design Short Course (UAL)
January 11, 2030 - July 14, 2025
Adobe InDesign & Photoshop (Udemy)
January 11, 2030 - July 14, 2025
Digital Marketing and CRM for Increased Sales (Alison)
January 11, 2030 - July 14, 2025

Industry Experience

Professional Services, Non-Profit Organization, Media & Entertainment, Financial Services