I am a results-oriented Digital Marketing Manager with over 2 years of experience specializing in social media strategy, branding, content creation, and digital campaign execution. I excel at building strong online brand presence, optimizing engagement, and leading multi-channel marketing strategies for both product and service-based businesses. Using digital tools and analytics, I drive conversions, build communities, and support business growth. I have a passion for creative storytelling and enjoy collaborating with influencers and partners to craft impactful campaigns. My expertise spans content creation, performance monitoring using platforms like Google Analytics, and creative design using tools such as Canva and Adobe Express. I am dedicated to continuous learning and professional growth in the digital marketing field.…

Abdul-Salam Issahaku

I am a results-oriented Digital Marketing Manager with over 2 years of experience specializing in social media strategy, branding, content creation, and digital campaign execution. I excel at building strong online brand presence, optimizing engagement, and leading multi-channel marketing strategies for both product and service-based businesses. Using digital tools and analytics, I drive conversions, build communities, and support business growth. I have a passion for creative storytelling and enjoy collaborating with influencers and partners to craft impactful campaigns. My expertise spans content creation, performance monitoring using platforms like Google Analytics, and creative design using tools such as Canva and Adobe Express. I am dedicated to continuous learning and professional growth in the digital marketing field.…

Available to hire

I am a results-oriented Digital Marketing Manager with over 2 years of experience specializing in social media strategy, branding, content creation, and digital campaign execution. I excel at building strong online brand presence, optimizing engagement, and leading multi-channel marketing strategies for both product and service-based businesses. Using digital tools and analytics, I drive conversions, build communities, and support business growth.

I have a passion for creative storytelling and enjoy collaborating with influencers and partners to craft impactful campaigns. My expertise spans content creation, performance monitoring using platforms like Google Analytics, and creative design using tools such as Canva and Adobe Express. I am dedicated to continuous learning and professional growth in the digital marketing field.

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Work Experience

Freelance Social Media Manager at Yesli Ice, HMD Events, Christopha John Roger
January 1, 2023 - Present
Planned and executed social media content calendars to increase brand engagement and product awareness. Increased Instagram engagement by over 120% in 3 months through reels, influencer collaborations, and giveaways. Designed visuals and wrote copy tailored to each platform and audience.
Communications & Social Media Volunteer at Global Writers Project
January 1, 2024 - July 14, 2025
Managed multi-platform storytelling campaigns and handled volunteer onboarding content. Developed themed monthly campaigns, growing the online audience organically. Designed branded graphics for announcements, challenges, and events.
Freelance Social Media Manager at Yesli Ice, HMD Events, Christopha John Roger
January 1, 2023 - Present
Planned and executed social media content calendars to increase brand engagement and product awareness. Increased Instagram engagement by over 120% in 3 months through reels, influencer collaborations, and giveaways. Designed visuals and wrote copy tailored to each platform and audience.
Communications & Social Media Volunteer at Global Writers Project
January 1, 2024 - July 21, 2025
Managed multi-platform storytelling campaigns and handled volunteer onboarding content. Developed themed monthly campaigns, growing the online audience organically. Designed branded graphics for announcements, challenges, and events.
Digital Marketing Strategist / Content Producer at Yesli Ice
March 1, 2025 - Present
Created and managed a 3-month digital marketing strategy focused on brand awareness and product promotion. Improved Instagram engagement by 120% through curated content, challenges, and influencer partnerships. Designed branded assets and managed monthly performance reporting.
Freelance Digital Marketing Consultant at HMD Events, Christopha John Roger, Earth2Skin
January 1, 2023 - Present
Executed rebranding and storytelling campaigns to improve brand visibility. Designed content calendars and led promotional campaigns for major events, including the Fancy Gadam x Shatta Wale concert. Directed visual campaigns using Canva and Adobe Express.
Marketing & Communications Volunteer at Global Writers Project
January 1, 2024 - August 22, 2025
Led the design and promotion of digital storytelling campaigns and onboarding materials. Managed cross-platform posting and created templates for reports, events, and brand identity materials. Facilitated content planning and monthly newsletter rollouts.

Education

BSc at University of Education, Winneba
January 1, 2015 - December 31, 2019
BSc Agricultural Science in Education at University of Education, Winneba
January 1, 2017 - December 31, 2021
BSc Agriculture Science in Education at University of Education, Winneba
January 11, 2030 - August 22, 2025

Qualifications

Generation Ghana – Digital Marketing & Social Media Training
January 11, 2030 - July 14, 2025
Google Digital Garage – Fundamentals of Digital Marketing
January 11, 2030 - July 14, 2025
Meta Blueprint – Digital Marketing Associate
January 11, 2030 - July 21, 2025
Google Digital Garage – Fundamentals of Digital Marketing
January 11, 2030 - July 21, 2025
Canva Design School – Social Media Design & Branding
January 11, 2030 - July 21, 2025
Digital Marketing Training – Completed Generation Ghana (Certified by McKinsey)
January 11, 2030 - August 22, 2025
Meta Blueprint – Digital Marketing Associate Certification
January 11, 2030 - August 22, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Consumer Goods, Professional Services
    paper Christopha John Roger-Strategic Analysis
    Conducted a comprehensive strategic analysis for CJR, focusing on business growth, market positioning, and sustainability. Objective: To evaluate the company’s strengths, weaknesses, opportunities, and risks (SWOT) while recommending actionable strategies for long-term success. Deliverables: Market research & competitor benchmarking SWOT & PESTLE analysis Strategic roadmap with recommendations Actionable insights for decision-making Skills Used: Strategic Planning · Market Research · Business Analysis · Data Interpretation · Report Writing Impact: Provided CJR with clear, data-driven strategies to improve competitive advantage, refine business operations, and position the company for sustainable growth.…
    paper Digital-Marketing-Strategy-for-Yesli-Ice
    I developed and executed a comprehensive digital marketing strategy for Yesli Ice, aimed at boosting brand visibility and customer engagement. The project included creating content calendars, designing eye-catching visuals, managing social media campaigns, and crafting targeted email newsletters. By leveraging analytics tools like Google Analytics and Meta Insights, I optimized campaign performance, resulting in over 120% growth in social media engagement and increased product sales.…