Abdul-Salam Issahaku

Available to hire

I am a results-oriented Digital Marketing Manager with over 2 years of experience specializing in social media strategy, branding, content creation, and digital campaign execution.

About

I am a results-oriented Digital Marketing Manager with over 2 years of experience specializing in social media strategy, branding, content creation, and digital campaign execution. I excel at building strong online brand presence, optimizing engagement, and leading multi-channel marketing strategies for both product and service-based businesses. Using digital tools and analytics, I drive conversions, build communities, and support business growth.

I have a passion for creative storytelling and enjoy collaborating with influencers and partners to craft impactful campaigns. My expertise spans content creation, performance monitoring using platforms like Google Analytics, and creative design using tools such as Canva and Adobe Express. I am dedicated to continuous learning and professional growth in the digital marketing field.

  • Joined July 2025

Industry experience

  • Media & Entertainment
  • Non-Profit Organization
  • Education
  • Consumer Goods
  • Professional Services

More experts in Tamale, Ghana

Projects · 2

Christopha John Roger-Strategic Analysis

Conducted a comprehensive strategic analysis for CJR, focusing on business growth, market positioning, and sustainability. Objective: To evaluate the company’s strengths, weaknesses, opportunities, and risks (SWOT) while recommending actionable strategies for long-term success. Deliverables: Market research & competitor benchmarking SWOT & PESTLE analysis Strategic roadmap with recommendations Actionable insights for decision-making Skills Used: Strategic Planning · Market Research · Business Analysis · Data Interpretation · Report Writing Impact: Provided CJR with clear, data-driven strategies to improve competitive advantage, refine business operations, and position the company for sustainable growth.

  • Digital Marketer
  • Graphic Designer
Digital-Marketing-Strategy-for-Yesli-Ice

I developed and executed a comprehensive digital marketing strategy for Yesli Ice, aimed at boosting brand visibility and customer engagement. The project included creating content calendars, designing eye-catching visuals, managing social media campaigns, and crafting targeted email newsletters. By leveraging analytics tools like Google Analytics and Meta Insights, I optimized campaign performance, resulting in over 120% growth in social media engagement and increased product sales.

  • Graphic Designer
  • Social Media Manager

Work experience· 7 roles

Digital Marketing Strategist / Content Producer · Yesli IceMar 2025 – Present · 1 yr 9 mos

Created and managed a 3-month digital marketing strategy focused on brand awareness and product promotion. Improved Instagram engagement by 120% through curated content, challenges, and influencer partnerships. Designed branded assets and managed monthly performance reporting.

Marketing & Communications Volunteer · Global Writers ProjectJan 2024 – Aug 2025 · 1 yr 8 mos

Led the design and promotion of digital storytelling campaigns and onboarding materials. Managed cross-platform posting and created templates for reports, events, and brand identity materials. Facilitated content planning and monthly newsletter rollouts.

Communications & Social Media Volunteer · Global Writers ProjectJan 2024 – Jul 2025 · 1 yr 7 mos

Managed multi-platform storytelling campaigns and handled volunteer onboarding content. Developed themed monthly campaigns, growing the online audience organically. Designed branded graphics for announcements, challenges, and events.

Communications & Social Media Volunteer · Global Writers ProjectJan 2024 – Jul 2025 · 1 yr 7 mos
Freelance Digital Marketing Consultant · HMD Events, Christopha John Roger, Earth2SkinJan 2023 – Present · 3 yrs 11 mos
Freelance Social Media Manager · Yesli Ice, HMD Events, Christopha John RogerJan 2023 – Present · 3 yrs 11 mos
Freelance Social Media Manager · Yesli Ice, HMD Events, Christopha John RogerJan 2023 – Present · 3 yrs 11 mos

Education

BSc · University of Education, Winneba2015 – 2019
BSc Agricultural Science in Education · University of Education, Winneba2017 – 2021
BSc Agriculture Science in Education · University of Education, Winneba2030 – 2025

Certifications and awards· 7

Generation Ghana – Digital Marketing & Social Media Training2030 – 2025
Google Digital Garage – Fundamentals of Digital Marketing2030 – 2025
Meta Blueprint – Digital Marketing Associate2030 – 2025
Google Digital Garage – Fundamentals of Digital Marketing2030 – 2025

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