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Hi! I'm Abhirami Pradeep Susi, a marketing professional with over 3 years of experience specializing in marketing automation, digital messaging, and data-driven marketing across various cloud platforms like Salesforce Marketing Cloud and MoEngage. I love aligning marketing strategies with technical execution to drive impactful campaign results and support analytics and ad operations. I'm passionate about continuous learning and currently expanding my skills in campaign management, direct marketing, content creation, print marketing, brand activation, advertising, and optimizing marketing technology stacks. I enjoy collaborating across teams to deliver measurable growth in B2B and growth marketing domains, and I'm always eager to take on new challenges in this dynamic field.…Hi! I'm Abhirami Pradeep Susi, a marketing professional with over 3 years of experience specializing in marketing automation, digital messaging, and data-driven marketing across various cloud platforms like Salesforce Marketing Cloud and MoEngage. I love aligning marketing strategies with technical execution to drive impactful campaign results and support analytics and ad operations. I'm passionate about continuous learning and currently expanding my skills in campaign management, direct marketing, content creation, print marketing, brand activation, advertising, and optimizing marketing technology stacks. I enjoy collaborating across teams to deliver measurable growth in B2B and growth marketing domains, and I'm always eager to take on new challenges in this dynamic field.

Abhirami Pradeep Susi

Marketing Automation Specialist, Marketing Strategist, Growth Marketer, +2

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Hi! I'm Abhirami Pradeep Susi, a marketing professional with over 3 years of experience specializing in marketing automation, digital messaging, and data-driven marketing across various cloud platforms like Salesforce Marketing Cloud and MoEngage. I love aligning marketing strategies with technical execution to drive impactful campaign results and support analytics and ad operations. I'm passionate about continuous learning and currently expanding my skills in campaign management, direct marketing, content creation, print marketing, brand activation, advertising, and optimizing marketing technology stacks. I enjoy collaborating across teams to deliver measurable growth in B2B and growth marketing domains, and I'm always eager to take on new challenges in this dynamic field.…Hi! I'm Abhirami Pradeep Susi, a marketing professional with over 3 years of experience specializing in marketing automation, digital messaging, and data-driven marketing across various cloud platforms like Salesforce Marketing Cloud and MoEngage. I love aligning marketing strategies with technical execution to drive impactful campaign results and support analytics and ad operations. I'm passionate about continuous learning and currently expanding my skills in campaign management, direct marketing, content creation, print marketing, brand activation, advertising, and optimizing marketing technology stacks. I enjoy collaborating across teams to deliver measurable growth in B2B and growth marketing domains, and I'm always eager to take on new challenges in this dynamic field.

Available to hire

Hi! I’m Abhirami Pradeep Susi, a marketing professional with over 3 years of experience specializing in marketing automation, digital messaging, and data-driven marketing across various cloud platforms like Salesforce Marketing Cloud and MoEngage. I love aligning marketing strategies with technical execution to drive impactful campaign results and support analytics and ad operations.

I’m passionate about continuous learning and currently expanding my skills in campaign management, direct marketing, content creation, print marketing, brand activation, advertising, and optimizing marketing technology stacks. I enjoy collaborating across teams to deliver measurable growth in B2B and growth marketing domains, and I’m always eager to take on new challenges in this dynamic field.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Automation Specialist (Volunteer) at Women IT Teleworkers Canada

March 31, 2022 - July 14, 2025

Developed web-based tools to streamline campaign reporting and execution utilizing platforms such as Salesforce Marketing Cloud and MoEngage. Created full-funnel email nurture flows in HubSpot and automated lead capture processes integrating Carrd, Mailchimp, and Zapier. Ensured compliance with CASL and CAN-SPAM through double opt-ins. Designed lead scoring, tracking systems, and analytics using HubSpot, GA4, GTM, and UTM parameters. Produced written reports and dashboards to support visibility and customer service improvements. Collaborated cross-functionally with product owners, QA, and marketing teams in agile sprints to prioritize deliverables and enhance system design. Contributed to email and landing page UI/UX designs focusing on accessibility and visual consistency, and supported project coordination including timeline tracking and communication of responsibilities.

Software Engineer (Marketing Automation Specialist) at Experion Technologies India

April 30, 2024 - July 14, 2025

Developed scalable full-stack digital marketing automation solutions using React.js and Node.js tailored for enterprise marketing needs. Led cloud integration efforts leveraging Azure and AWS services to enhance marketing platform scalability and performance within the mortgage industry. Engineered RESTful APIs integrating key marketing and analytics platforms including Google Ads, GA4, GTM, Meta Ads, YouTube, Twitter, and Facebook. Ensured code quality and smooth automation workflows through rigorous testing and code reviews. Built and maintained procurement databases to support data-driven insights and lead segmentation. Provided technical troubleshooting for campaign automation flows to resolve errors and optimize delivery. Collaborated closely with product and marketing stakeholders to optimize lead generation and paid media initiatives. Produced campaign reports and documentation using MS Office tools to track sales funnel and business metrics.

Digital Marketing Assistant at Arvima Innovatives India

February 28, 2020 - July 14, 2025

Executed localized B2C email marketing campaigns for dairy product launches and promotions using Mailchimp, including mobile-responsive template design. Managed customer segmentation and personalization to improve engagement metrics and customer lifecycle outcomes. Monitored campaign performance via Mailchimp and Google Analytics, generating reports for optimization of timing, subject lines, and content. Conducted on-page SEO audits and collaborated with web admins to implement best practices. Supported promotional campaigns with graphic banner designing and visual asset creation. Produced campaign reports and audience engagement summaries. Ensured compliance with privacy regulations and coordinated cross-functional teams for aligned campaign execution.