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Hi! I'm Hana Fadhila Isnaini, a fresh graduate in English Literature with a keen interest in digital marketing, especially in CRM. I have hands-on experience managing campaigns, analyzing data to optimize results, and designing customer journeys to improve engagement. I'm passionate about learning and growing in fast-paced environments. I enjoy working collaboratively to create impactful marketing strategies and thrive when using data-driven insights to reach and connect with customers effectively. I'm excited about the opportunities ahead and eager to contribute my skills and enthusiasm to a dynamic team.…Hi! I'm Hana Fadhila Isnaini, a fresh graduate in English Literature with a keen interest in digital marketing, especially in CRM. I have hands-on experience managing campaigns, analyzing data to optimize results, and designing customer journeys to improve engagement. I'm passionate about learning and growing in fast-paced environments. I enjoy working collaboratively to create impactful marketing strategies and thrive when using data-driven insights to reach and connect with customers effectively. I'm excited about the opportunities ahead and eager to contribute my skills and enthusiasm to a dynamic team.

HANA FADHILA ISNAINI

Copywriter, Digital Marketer, Social Media Manager, +2

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Hi! I'm Hana Fadhila Isnaini, a fresh graduate in English Literature with a keen interest in digital marketing, especially in CRM. I have hands-on experience managing campaigns, analyzing data to optimize results, and designing customer journeys to improve engagement. I'm passionate about learning and growing in fast-paced environments. I enjoy working collaboratively to create impactful marketing strategies and thrive when using data-driven insights to reach and connect with customers effectively. I'm excited about the opportunities ahead and eager to contribute my skills and enthusiasm to a dynamic team.…Hi! I'm Hana Fadhila Isnaini, a fresh graduate in English Literature with a keen interest in digital marketing, especially in CRM. I have hands-on experience managing campaigns, analyzing data to optimize results, and designing customer journeys to improve engagement. I'm passionate about learning and growing in fast-paced environments. I enjoy working collaboratively to create impactful marketing strategies and thrive when using data-driven insights to reach and connect with customers effectively. I'm excited about the opportunities ahead and eager to contribute my skills and enthusiasm to a dynamic team.

Available to hire

Hi! I’m Hana Fadhila Isnaini, a fresh graduate in English Literature with a keen interest in digital marketing, especially in CRM. I have hands-on experience managing campaigns, analyzing data to optimize results, and designing customer journeys to improve engagement. I’m passionate about learning and growing in fast-paced environments.

I enjoy working collaboratively to create impactful marketing strategies and thrive when using data-driven insights to reach and connect with customers effectively. I’m excited about the opportunities ahead and eager to contribute my skills and enthusiasm to a dynamic team.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

CRM – Internship at Ematic Solutions Pte. Ltd. Singapore

April 30, 2025 - July 14, 2025

Managed 100+ campaigns monthly for notable clients such as Grab Regional, Decathlon MY, Fitness First MY, and The Face Shop MY to drive engagement and retention. Led end-to-end campaign execution including audience segmentation, drafting, A/B testing, and tracking metrics, achieving deliverability rates of >98%, open rates of >30%, and click rates exceeding 5%. Designed and executed customer journey flows for multi-channel campaigns using various CRM platforms (MoEngage, Mailchimp, Klaviyo, Iterable, Optimonk, and Mailjet) to enhance customer engagement and streamline marketing automation. Conducted data analysis on campaign performance, generating reports that identified key trends and providing actionable insights for campaign improvement.

Digital Marketing – Internship at PT Fliptech Lentera Inspirasi Pertiwi

September 30, 2024 - July 14, 2025

Assisted CRM team to create over 50 in-app campaigns per month (Card, App Inbox, Push Notification, Email) using MoEngage, contributing to increased user engagement. Created end-to-end campaign management customer flow journey as well as A/B testing. Developed catchy copy for in-app campaigns to attract audiences for transactions in Flip’s digital product. Collaborated with Product Marketing team to execute Flip Globe and B2C promotions and ensured successful disbursement of rewards to users.

Copy Writer – Internship at PT Sucofindo

December 31, 2023 - July 14, 2025

Developed clear and engaging copy for video guideline applications supporting over 3,000 Sucofindo employees in understanding and applying operational standards. Collaborated with design team to ensure consistency between written content and visuals, enhancing communication effectiveness. Conducted research on target audience needs to create tailored messaging aligned with organizational goals, increasing employee engagement with instructional materials.

Knowledge Management – Internship at PT XL Axiata Tbk

June 30, 2023 - July 14, 2025

Managed company’s digital care Omnichannel, especially chatbot MAYA as digital customer service. Designed customer journey flow including copywriting for chatbot to enhance user experience. Worked on social media campaign projects for MAYA (Twitter and Instagram) with 95.5k followers to successfully promote new features and products, increasing brand awareness and engagement. Analyzed and categorized over 100 fallback and NPS data points daily, providing actionable insights to resolve chatbot issues and improve conversational accuracy. Conducted market analysis to identify customer pain points and benchmark competitor strategies focusing on chatbot performance and problem-solving efficiency.

Outbound Telemarketer – Part-time work at Telkomsel

June 30, 2021 - July 14, 2025

Made calls to customers to provide information about company offers and services. Educated over 2,000 customers via phone regarding new rules of Telkomsel products. Answered customers’ questions and complaints related to Telkomsel products. Prepared weekly reports detailing customer education and issues encountered.