I am a social media and digital marketing specialist with over 5 years of experience in creating and managing content strategies for fashion-adjacent and ecommerce brands. I have successfully developed and executed organic social campaigns, influencer collaborations, and product launches on platforms such as Instagram, TikTok, Pinterest, and Facebook. I am confident in managing content calendars, building visual assets, and writing captions that convert while tracking performance to optimize strategy. My expertise lies in helping premium direct-to-consumer brands grow in new markets through integrated marketing approaches including social, influencer, email, and paid ads. I enjoy working collaboratively and am passionate about delivering measurable results through creative and data-driven marketing initiatives.…

Anna Feferman

I am a social media and digital marketing specialist with over 5 years of experience in creating and managing content strategies for fashion-adjacent and ecommerce brands. I have successfully developed and executed organic social campaigns, influencer collaborations, and product launches on platforms such as Instagram, TikTok, Pinterest, and Facebook. I am confident in managing content calendars, building visual assets, and writing captions that convert while tracking performance to optimize strategy. My expertise lies in helping premium direct-to-consumer brands grow in new markets through integrated marketing approaches including social, influencer, email, and paid ads. I enjoy working collaboratively and am passionate about delivering measurable results through creative and data-driven marketing initiatives.…

Available to hire

I am a social media and digital marketing specialist with over 5 years of experience in creating and managing content strategies for fashion-adjacent and ecommerce brands. I have successfully developed and executed organic social campaigns, influencer collaborations, and product launches on platforms such as Instagram, TikTok, Pinterest, and Facebook. I am confident in managing content calendars, building visual assets, and writing captions that convert while tracking performance to optimize strategy.

My expertise lies in helping premium direct-to-consumer brands grow in new markets through integrated marketing approaches including social, influencer, email, and paid ads. I enjoy working collaboratively and am passionate about delivering measurable results through creative and data-driven marketing initiatives.

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Language

English
Fluent
Ukrainian
Fluent
Russian
Fluent

Work Experience

Marketing Director at Coast Auto
April 1, 2025 - Present
Managed all social and digital marketing initiatives across two locations. Directed Instagram and Facebook content including visual planning, copywriting, and community engagement. Led product-focused campaigns tied to seasonal promotions and events, increasing traffic and engagement. Oversaw influencer gifting for local Jeep community campaigns and product-specific features. Coordinated visuals and scheduling for Facebook/Instagram ads and organic reels/stories.
Marketing Consultant at XOIA Studio
April 30, 2025 - July 15, 2025
Built and managed Instagram and LinkedIn content calendars with consistent brand visuals. Increased social engagement by 40% through improved visual planning and post consistency. Created visual and written content tied to collection launches and seasonal campaigns. Implemented hashtag strategy and analyzed performance using Meta Insights and Google Analytics.
Marketing Director at 6 Degrees Marketing & Media
December 31, 2024 - July 15, 2025
Managed a portfolio of 14 clients across pharma, finance, beauty, IT, luxury, and M&A industries. Led social content and campaigns for luxury, beauty, and ecommerce clients. Executed influencer collaborations and product gifting programs with measurable ROI. Coordinated mini launches and product drops across email and social platforms. Managed content teams, copywriters, and scheduling. Led SEO audits and technical SEO setups optimizing Google Search Console and Google Analytics for ecommerce brands. Designed and launched websites on various platforms improving site speed and UX. Developed integrated marketing strategies and executed email campaigns including automation and segmentation. Built and refined custom CRMs, increasing lead conversion rates by 80%.
Marketing Manager at EnableU
February 28, 2023 - July 15, 2025
Developed and executed a full-scale marketing strategy that increased website traffic by 210% in eight months. Amplified lead generation by 60% through multi-channel campaigns. Led website and content refresh to improve visual consistency and engagement metrics. Created go-to-market launch assets and social announcements for a new digital product. Managed blog, email, and social post planning using Trello and Notion.
Technical Marketing Specialist at EXISTEK
July 31, 2022 - July 15, 2025
Achieved a 130% annual growth in website traffic through strategic content planning and SEO optimization. Managed website updates in WordPress. Conducted competitor analysis and keyword research using Ahrefs, Google Search Console, and Google Analytics. Produced blog and social media content tailored to the IT industry, driving audience engagement up by 40%. Collaborated with product and sales teams to align marketing strategies with business objectives. Created banners and social media graphics to enhance visual branding and content reach.
SEO Specialist & Content Writer at FinTech SaaS (NDA)
August 31, 2020 - July 15, 2025
Developed and executed an SEO strategy that increased referring domains by 150% and boosted organic traffic by 80%. Performed detailed SEO audits using Ahrefs, Google Search Console, and Google Analytics, identifying and resolving technical issues to improve site performance. Created mockups for landing pages to enhance user experience and conversion rates.

Education

Bachelor’s Degree at Donetsk National University, Ukraine
January 1, 2018 - December 31, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Financial Services, Media & Entertainment, Professional Services, Software & Internet